The new Hartblei RBZ-S Shift and Focus all Mamiya RB/RZ Lenses on Fujifilm GFX. Here combined with a 75mm RZ Shift – achieving double shift with great quality and front plus rear shift.
Price will be determined, Device will be sold directly through Hartblei Ukraine.
Additionally to the GFX mount shown here, there will be exchangeable mounts for all Mirrorless Cameras: Nikon Z,EOS R,Leica L and Sony E-mount.
Our Mission is to Support as Many Systems as Possible, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customer
On Fujifilm’s side, initially top managers said this here:
Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass
But I guess the pressure coming from the Fujifilm community was big enough, to make them change opinion later on:
SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%
Well, today, for the first time, we have an official Sigma statement that allows us for the first time to have hope Sigma X mount lenses could come.
In fact, when fellow FR-reader Rob (thanks for letting me know) wrote to Sigma that he can’t wait for X mount DC DN lenses, and there is no excuses not to make them since Fujifilm released their AF protocols, Sigma answered publicly on their official social media channels:
Hopefully we’ll see such in 2021.
But still be careful: they say “hopefully”, so nothing is yet set in stone.
In the past we did launch a massive survey, where we listed all Sigma lenses and did let you vote on which one you’d like to get also for Fujifilm X mount. Your top 10 Sigma-wishes turned out to be the following ones:
Now he gave an interview to the amateurphotographer. Here are some excerpts:
COVID-19 affects on Fujifilm
Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners
Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?
biggest challenge is to ensure to keep innovating in R&D
Finding a real consumer demand’ is a key
provide a better experience of taking photos and videos
Customers don’t buy a sensor, but an experience
Fujifilm is not a company to simply follow the same path as others
Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.
The Market Differences over the Globe
X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
piqued popularly of the X-A series in some Asian countries
Globally, instax is one of Fujifilm’s biggest consumer success stories
And Full Frame?
in the last two years the market shifted strongly towards full frame
for Fujifilm, APS-C is the best-balanced system
APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
GFX provides the best image quality without requiring a high level of investment.
Fujifilm X-S10
It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.
Weather Resistant Versions of older lenses?
WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch
Should Fujifilm work closer with Sigma and Tamron?
I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.
Because it touches the wish expressed by Michel, Willy and Kenneth, I invite you to check out also our big Fujinon XF wildlife photography survey and other long telephoto primes articles we have previously shared (list below).
Overall, there seems to be a strong wish by the FR-community for longer primes.
But we know the stellar Fujinon XF200mm f/2.0 did not sell well, and hence it’s obvious that Fujifilm is now a bit reluctant to invest further in long lenses.
But keep in mind, the XF200mmF2.0 comes with a 1.4x teleconverter designed specifically for this lens, which transforms the XF200mmF2 lens basically in a 280mmF2.8 lens. So, with 1 single lens, here is what you get:
XF 200mmF2.0 = full frame 280mmF2.8 (f/2.8 DOF equivalent)
XF 280mmF2.8 = full frame 420mmF4.2 (f/4.2 DOF equivalent)
If you want to, you can check out our previous “long telephoto primes” related articles.
As you might know, in 2020 I added new gear to my Fujifilm X collection: the Fujifilm X-T4 and the XF56mmF1.2.
The Fujifilm X-T4 turned out to be a great investment already just for the COVID-19 online teaching I had to do.
I am not he biggest fan of the selfie screen (for the reasons I elaborated here), and for my needs the 3-way tilt screen is clearly superior, but other than that it’s such a powerful machine, that sometimes I find myself grabbing it over my X-E3, just because of sheer performance-boost it gives me.
As for the XF56mmF1.2, it was supposed to get heavy use at my friends’ wedding, but due to COVID-19, it has been postponed to next year. And since overall we try to be careful and avoid crowded events and gatherings of people, where the XF56mmF1.2 would shine to take some candid portraits, I used it less than I would have wanted. But I use it, even if just for taking pictures of my old dog in a lonely forest, and I love its output. Although, I must admit, the XF50mmF1.0 is my new forbidden dream already.
Damn, life with GAS is complicated :).
Anyway, with new gear joining my X arsenal, other gear had to go.
The reason is simple: since I own my travel go-to lens, the XF18-135mmF3.5-5.6, the 18-55 and 55-200 didn’t get as much use anymore. And yes, the 18-55 and 55-200 might still be optically a bit superior to my 18-135, but my XF18-135 sample is also very good, giving me a super-zoom range that is more than enough for my needs, basically replacing them both, the 18-55 and 55-200.
And then there is my X-T1.
I put it up for sale for €290, but that’s hard to sell. It’s an X-T1 without mushy buttons, with super-sticky rubber, no light-leak… a perfect X-T1. But while the lenses sold like hot cakes within 24 hours, the X-T1 is still there for sale.
But more gear will be put on sale I guess. Why? Down below the list of gear I own, and what will probably be sold next… and what I will keep.
X-T4 (keep)
X-E3 (keep)
X-T1 (currently for sale)
XF23mmF1.4 (keep)
XF27mmF2.8 (I will probably sell it before the new XF27mmF2.8 MK II is announced, and get the new one, in the hope it has an aperture ring)
XF35mmF1.4 (keep forever)
XF56mmF1.2 (must resist to XF50mmF1.0 siren songs)
I am 100% sure that the XF10-24mmF4 MK II and the XF27mmF2.8 MK II are coming. After the announcement of those lenses, Fujifilm will probably drop prices on the MK I versions, just as they significantly dropped the price on the XF56mmF1.2 right after the XF50mmF1.0 announcement.
Hence, if you are considering to get the MK II version, you might be better off selling the MK I sooner rather than later.
Also, I am in the market for at least one more lens. And I will ask you a clear and specific recommendation. But not now. Time will come pretty soon, when you’ll be able to guide me through my buying decision, just as you did with the X-T4 and XF56mmF1.2.
Until then, take care, stay safe, and have fun with whatever gear you use.
This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.
As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.
The Hunger for X-H2
It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.
The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.
The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.
I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.
Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!
What’s Next?
Do you have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.
Inspired by an email of a reader, I went back to check which kind of global shutter sensors Sony has currently to offer.
Worth to mention and possibly of interest for Fujifilm shooters, are the following two:
IMX342LQA-C: 31.49 MP APS-C global shutter sensor and max. 35.4 fps – already reported here
IMX661LQA-C: 127 MP Type 3.6″ global shutter sensor and max. 15 fps
Clarifications & Reminders
Now, we know that the Fujifilm X-T4 and the Fujifilm GFX100 use the same sensor, just the one in the GFX100 is about 4 times bigger, hence it has 4 times the megapixel.
We also know that the current Fujifilm GFX sensor is a type 3.4″, hence slightly different than the IMX661LQA-C type 3.6″ listed above.
If we would take the 31 MP APS-C global shutter sensor and make a 3.4″ type of it, we would end up with about 123 megapixel on medium format Fujifilm GFX.
And as a reminder, Sony also released a 43 megapixel stacked APS-C sensor. The same sensor used on the GFX system would result in a 162 MP sensor.
