Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

When I posted my article about the top 10 failed Fujifilm cameras (and errors Fujifilm should avoid in future), of course some of you had a legit and often also well argued opinion on which cameras I should have included.

And one particular comment encapsulated nicely a fear that is spreading among the Fujifilm community.

The biggest error ! Loosing who you are! Creating PSAM cameras!

And the disappointment for PSAM dials arose again just recently, when we informed you that the Fujifilm X-H2S will have a PSAM dial too.

So what, is Fujifilm spamming us with PSAM dials?

And looking at it more broadly, is Fujifilm losing its retro soul?

Well, I think there is way too much drama around this topic. Even the most hardcore retro lover (like me) should enjoy the fact that Fujifilm is releasing cameras with PSAM dials.

Here is why.

  • Fujifilm has sold its soul to the mainstream market. They are ditching their lovely vintage style and operation to spam the market with more PSAM dial cameras.
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Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

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BREAKING: Fujifilm X-H2S to Offer Animal/Object Autofocus Tracking

Do you remember the legendary Fujifilm FinePix F80EXR?

No?

Well, the Fujifilm FinePix F80EXR is legendary because it actually was the first digital camera to offer some sort of animal autofocus (limited to cats and dogs and called “pet detection”).

As you can read in the product description here:

For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

Yep, Fujifilm was once leading the computational photography innovation with animal autofocus.

However, things have drastically changed.

Not only has a feature, that Fujifilm already developed, completely disappeared from their newest digital cameras, but many other brands are offering animal and object autofocus tracking, with Fujifilm definitely lagging behind in this area.

But that’s going to change.

According to trusted information we have received, the Fujifilm X-H2S will offer animal and object autofocus tracking.

Well, that’s nice, but…

but I would not be overly enthusiastic for now. Sure, the Fujifilm X-H2S with its stacked sensor can truly unlock some computational photography magic, but before rejoicing too much I want to see how these features actually work.

I mean, Fujifilm also offers “real time tracking” a la Sony, but in my experience, especially during the wedding I shot last year, it does not work nearly as good as the Sony version (so far that I rather quickly switched back to zone focus tracking for better results). I guess that’s probably also why Fujifilm does not advertise this feature on their cameras (even though it’s there).

And yet, it’s coming, and I am looking forward to see it at work on May 31.

Remember:

Fujifilm set itself a 3 year plan for huge implementation of computational photography on their cameras. And the release of the Fujifilm X-H2S marks exactly that 3-year deadline that Fujifilm has given itself.

Fujifilm X-H2 rumored specs list:

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Fujifilm X-T3 WW Deal Continues and Latest on Kickstarter (from the Smallest Camera Slider to Magnetic Filters)

X-T3 WW

Save up to $200 on the Fujifilm X-T3 WW.

New on Kickstarter

Trexo just launched the world’s most compact camera slider on Kickstarter (Click here).

The new H&Y REVORING Swift system has just been launched on Kickstarter. It’s the world’s first magnetic modular system for photographers & filmmakers.

Of course it comes with a hefty kickstarter launch discount if you decide to back this project.

Down below is a video introduction (you can see it mounted also on a Fuji X-T4) and for the full details you can access the dedicated kickstarter page here.

Disclaimer: Remember to do your research with any crowdfunding project. Despite Kickstarter having its security and safety standards, as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.’ FujiRumors participates to the Kickbooster affiliate platform which includes this product.

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Fujifilm X-H2S Images in Slightly Higher Resolution

Yesterday we share the first hands on images of the Fujifilm X-H2S.

And while they gave us a lot of clues about the Fujifilm X-H2S already, some readers wished to get higher resolution samples of the images.

Now, due to the nature of the leak, it is impossible to get crystal clear images. However, I organized for you some slightly higher resolution images which you can see below.

Today I also have a bit more time to check out the images closer (yesterday I made the impossible possible in order to even be able to report about it).

So here is what I see:

  • joystick in X-T4/GFX100S style but place higher up
  • the D-Pad is there
  • fully articulating screen (as we told you)
  • no in-camera cooling system (as we told you)
  • the left side seems to give access to lots of different ports
  • looks like no drive dial under the big dial on the top left side of the camera
  • I can’t spot any dedicated dial on the top right side
  • probably PSAM layout like Fujifilm GFX100S
  • Fujifilm X-E4 style strap lugs

Down below the images.

And remember: huge party here on FujiRumors on May 31 at the Fujifilm X Summit.

Oh, and stay tuned… we are not yet done with the rumors ;).

UPDATE:

A FR-reader took the Fujifilm X-H2S leaked images shared here on FujiRumors and let the files pass through Topaz Gigipixel AI. The result are definitely sharper images, although overall they do not add any information to what we already previously observed. You can see the images down below.

Reminder: You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here) :

Last Week for Biggest Topaz Savings :: X-T3WW Deal Continues :: Latest on Kickstarter and Mixed Deals

X-T3 WW

Save up to $200 on the Fujifilm X-T3 WW.

BIGGEST Topaz Deal – LAST WEEK

Use the code “FUJIRUMOR” at checkout and you save $125 in total on the Topaz AI bundle (Click here and scroll down to find the bundle). The deal runs til May 6 only!

New on Kickstarter

Trexo just launched the world’s most compact camera slider on Kickstarter (Click here).

The new H&Y REVORING Swift system has just been launched on Kickstarter. It’s the world’s first magnetic modular system for photographers & filmmakers.

Of course it comes with a hefty kickstarter launch discount if you decide to back this project.

Down below is a video introduction (you can see it mounted also on a Fuji X-T4) and for the full details you can access the dedicated kickstarter page here.

Disclaimer: Remember to do your research with any crowdfunding project. Despite Kickstarter having its security and safety standards, as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.’ FujiRumors participates to the Kickbooster affiliate platform which includes this product.

Mixed Stuff & Deals

Deals by Category

Brand Related Deals

Coupon Code Deal

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Fujifilm X-H2S Sensor Details :: X Summit May 31 :: XF150-600mmF5.6-8 and XF18-120mmF4 :: Split X-H2S & X-H2 Announcements :: Top 10+ April Articles

April was a month rich on rumors, with the Fujifilm X-H2S rumors being on top of your interest.

However, there was so much more. In fact, so much, that for this edition, we extended our usual top 10 of the months list to a top 15 list.

And on more thing: in May, there will be even more and eve hotter rumors, including the answer to some of the most urgent questions I often read in the comments. I am just working on getting it all multiple confirmed and getting in all the permission from sources.

  1. Fujifilm X-H2S Coming 2022
  2. Fujifilm X-H2S with 26 Megapixel STACKED Sensor
  3. Fujifilm X Summit on May 31 with Huge Announcements
  4. Would it be Madness? Selling X-T4 and X-E3 to get the Fujifilm X-E4?
  5. Fujifilm X-H2S is the Name of the New 26 Megapixel X-H Camera Coming 2022
  6. Fujifilm to Release Fujinon XF150-600mm f/5.6-8 (in XF200mmF2 alike Color)
  7. Upcoming XF18-120mm will have Constant f/4 Aperture
  8. Fujifilm X-H2 coming with New 26 Megapixel Sensor
  9. Fujifilm X-H2 Coming with Two Vertical Battery Grip Options
  10. Fujifilm X-H2 Concept Rendering
  11. Fujifilm X-H2s and Fujifilm X-H2 to be Announced Separately (X-H2S coming First)
  12. Fujifilm X Summit on May 31: Still Unknown if Fujifilm X-H2s, X-H2 high res, XF150-600, XF18-120, XF56MKII, GF20-35 Will All Drop There
  13. Fujifilm Stacked sensor Patent (for Fujifilm X-H2S)
  14. Fujifilm X-H2 and Fujifilm X-H2S will NOT have In-Camera Active Sensor Cooling System
  15. Hey Fujifilm X-H2, Look at What Your Predecessor Can Do (and an Apology to All FR-Readers at My Birthday Today)

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H&Y Revoring SWIFT System announced the “World’s First Modular Magnetic Filter System”

The new H&Y REVORING Swift system has just been launched on Kickstarter. It’s the world’s first magnetic modular system for photographers & filmmakers.

Of course it comes with a hefty kickstarter launch discount if you decide to back this project.

Down below is a video introduction (you can see it mounted also on a Fuji X-T4) and for the full details you can access the dedicated kickstarter page here.

H&Y is obviously a well known and established brand that sells its products also at BHphoto here, AmazonUS here and all over the world.

Disclaimer: Remember to do your research with any crowdfunding project. Despite Kickstarter having its security and safety standards, as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.’ FujiRumors participates to the Kickbooster affiliate platform which includes this product.

Hey Fujifilm X-H2, Look at What Your Predecessor Can Do (and an Apology to All FR-Readers at My Birthday Today)

My Birthday Apology

I owe you an apology… and an explanation, that I hope you’ll understand.

Let me try to explain it my way.

On April 17, 2020, in full COVID lockdown, I celebrated my birthday alone with my wife.

The result of our celebration was my son, born 9 months later (just hours before Fuji’s biggest announcement ever). ;)

I made myself the best possible birthday present so to say ;).

So what has this to do with FujiRumors?

Well, many of you guys rightfully noticed (and some rightfully complain) that I don’t do image roundups anymore.

The reason for this is simple: time!

You know I am a teacher, and of course I also work on FujiRumors. So spare time was never something I had in abundance.

But while in the past I was still able to run FujiRumors at full power, my son now absorbs most of my spare time.

Now, the Italian state is quite generous, and allows me a total of 23 months off from teaching that I can take whenever I want until my son is 12 years old (and I already took a few of those months off), but it’s nonsense to take time off from school and then invest most of that time into working on FujiRumors. I mean, that’s time I take off for my son and family, not for more work.

Long story short: I could not run FujiRumors at the same pace I did before, so I had to look at ways to save time.

At the end it came down to two things I could cut off:

  • stop replying to the immense amount of emails I receive daily
  • stop with image roundups, which take a huge amount of time to make and generate very little views

I thought about it, and I decided that I want to keep up the 1:1 interaction via email as much as I possibly can. So what remained was the image roundups. And that’s why I haven’t done any in a long time.

My Birthday Present to you: An Image Roundup

But truth is, even if they make little views, I personally miss those roundups. Because at the end of the day, what it all comes down to are the images we make with our gear.

So I thought that today, at my birthday, I give the image roundup a revival.

And since all the talk these days is about the Fujifilm X-H2 high resolution and the Fujifilm X-H2S, I thought it could make sense to make a roundup of Fujifilm X-H1 images.

Because the flood of X-H2 rumors (with many more tome come) at times can give the impression that the X-H1 is kind of an unusable and dated piece of gear that urgently needs a refresh.

But that’s far from true.

The Fujifilm X-H1 was and still is a lovely camera that can create stunning results.

And that’s not just random talk.

In fact, it was a photographer using the Fujifilm X-H1 to win the overall World Press Photo Award just a few years ago.

And still today, those who own an X-H1 keep using and enjoying it with very pleasing results.

Hence, down below is an image roundup of 100% Fujifilm X-H1 images courtesy of images shared by photographers at our Fujifilm X-H group.

So will the image roundups get back now?

I can’t promise anything. If they come back, then certainly not at the same almost weekly pace of the past. But if there is ever a moment in my day where I find myself doing nothing and be bored, and outside it’s raining and I can’t go taking pictures, then I will make sure to grab my computer and start to work on image roundups.

Image Roundup

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Sirui Anamorphic Lenses for Fujifilm X on Sale Now

The Sirui Anamorphic lenses for Fujifilm X mount are right now in offer until April 30.

These will be great lenses for Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5, Fujifilm X-T6, Fujifilm X-H2, Fujifilm X-H2S, Fujifilm X-H3, Fujifilm X-H2r, Fujifilm X-Pro4 and all the other cameras that Fujifilm will launch in the decade to come, such as the Fujifilm X-T7, Fujifilm X-H4, Fujifilm X-H5, Fujifilm X-Pro5, Fujifilm X-E5, Fujifilm X-H20, Fujifilm X-S20, Fujifilm X-H2O (the underwater X-H2)… ;)