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Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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FUJIFILM Releases New Digital Camera Control Software Development Kit for X and GFX Series Cameras

FUJIFILM Releases New Digital Camera Control Software Development Kit

TOKYO, April 22, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK), which will help software developers integrate the functionality of FUJIFILM X Series and GFX System cameras into any applications that are currently being developed. Available on April 22, 2021 the SDK will allow developers to initiate the automatic transfer of images, from a supported Fujifilm camera, to a computer using a Windows*1 or macOS*2 operating system. Remote access to the basic controls of any supported Fujifilm camera is also supported. Information regarding the conversion of the RAW image data contained in Fujifilm’s proprietary RAF file is not provided with this SDK.
*1 Windows is a registered trademark of U.S. Microsoft Corporation in the United States and other countries.
*2 Mac is a trademark of Apple Inc. registered in the United States and other countries.

Models supported by the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK)

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Fujifilm Fujinon GF80mm f/1.7 R WR In Stock

At the time of this post, the Fujinon GF80mm f/1.7 in stock at Amazon US here as well as at Adorama here.

It not yet in stock at BHphoto here.

Amazon also has the MHG-GFX S hand grip for Fujifilm GFX100S available in limited number here (out of stock at BHphoto here and Adorama here).

The camera itself, the GFX100S, is not available yet.

The Latest GFX Gear

The Latest X Gear

VISION 2023: Fujifilm’s New Medium-Term Management Plan Gives Up Dreams to Beat SONY and CANON?

Fujifilm has launched its medium-term management plan called VISION2023.

It’s clear that their focus is on the healthcare business and quite frankly the mention of its imaging division at the very end of the press release you can read below, feels more like a mandatory half-hearted addendum.

That’s totally different compared to their VISION2019 plan that Fujifilm published in 2017 here, where they literally wrote:

** CLICK HERE to Read the Rest of the Article **

Fujinon XF18mm f/1.4 R LM WR Announced: Reviews, Samples, Pre-orders and More

Fujinon XF18mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera

XF18mmF1.4 LIVE BLOG – Refresh This Page

Pre-order Options

Fujinon XF18mm f/1.4: BHphoto / AmazonUS / Adorama / Focuscamera
LH-XF18 Lens Hood: BHphoto / AmazonUS / Adorama / Focuscamera

Press Release, First Looks, Samples etc.

Official Fujifilm pages

Reviews, First Looks and Samples

  • B&H Explora – Fast and Wide: Announcing the FUJIFILM XF 18mm f/1.4 R LM WR Lens
  • jonasraskphotography – When waiting is worth it! – The Fujinon XF 18mm f1.4 R WR FIRST LOOK
  • ivanjoshualoh – Sweet Eighteen. (XF18mm WR)
  • keithwee – Review of the Fujinon XF18mm f1.4 – A Love Renewed
  • fujilove – The Perfect Everyday Lens? The New Fujifilm XF18mm F1.4 R LM WR
  • dpreview – Hands-on with the Fujifilm XF 18mm F1.4 R LM WR
  • dpreview – Fujifilm XF 18mm F1.4 R WR pre-production sample gallery
  • fujixpassion – XF18mm F1.4 – Welcome to the F1.4 Family
  • thepixelconnection – A First Glance At The Fuji XF 18mm F1.4 R LM WR
  • fujifilm-x – LENS STORIES: Stefan Finger x XF18mmF1.4 R LM WR
  • williamchua – THE NEW FUJINON xf 18 mm f1.4 lens
  • photographyblog – Fujifilm XF 18mm F2 R Review
  • f16.click – Fujifilm 18mm F1.4 Review
Links to Follow

Mixed News

Videos by DPReview & Co

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Fujinon GF80mmF1.7 in Stock in Limited Number

At the time of this post, there is a limited number of 9 samples of the Fujinon GF80mmF1.7 R WR lens in stock at Amazon US here (shipped and sold by Amazon)

It is still backordered at BHphoto here and Adorama here.

Amazon also has the MHG-GFX S hand grip for Fujifilm GFX100S available in limited number here (out of stock at BHphoto here and Adorama here).

The camera itself, the GFX100S, is not available yet.

The Latest GFX Gear

The Latest X Gear

91% LOVE for Fujifilm X Series – VOTE NOW Which X Gear do You Own

A lot we talked about the tremendous success of the Fujifilm GFX100S and we saw it pushing the GFX system ownership of the FujiRumors community from 3% to 13% overnight.

But here is another fact: Fujifilm X series is and remains the King here on FujiRumors, with 91% of FR-readers owning an X series camera.

That does not come surprising to me, as the X series is and will remain the best balanced system of all out there in terms of size, price and performance ratio.

Hence, I decided to make the same survey we did for the GFX (which GFX gear do you own) also for the X series.

Feel free to tick the X gear you own down below.

Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.

Important Note II: I include AF lenses from third party manufacturers Zeiss, Viltrox and Tokina

What kind of photographer are you?

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What sort of photography do you do? Tick more than one if you like

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Which X Camera do you Own?

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Which X series lens do you own?

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