BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers
The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.
Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.
This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.
Now let’s look at the data.