Deal Wars: Amazon, B&H, and Adorama Battle It Out with 4-Day Mega Sales

 

Competition is a beautiful thing — and today we see another great example of it.

Amazon has just kicked off its massive 4-day Prime event, but B&H Photo [here] and Adorama [here] aren’t letting Amazon steal the spotlight. They’ve launched their own huge 4-day sales to go head-to-head with the retail giant.

Some of the deals are exclusive to B&H and Adorama, while others match Amazon’s Prime pricing — like the Viltrox X mount lens deals currently available at B&H and also at Amazon here.

Here are the dedicated pages:

Of course, Amazon goes far beyond electronics.

Anyway, it might be worth taking a closer look — some of these deals are really solid. I’ve highlighted a few of the most interesting ones for you below.

Amazon Prime Pages

Fujifilm Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

Fujinon XF 16-200 vs XF 18-135 Size Comparison and Thoughts

We recently took a look at the 8 remaining lenses Fujifilm has “under consideration” for future release.

And since I love this lens here, I picked as my favorite future lens the Fujinon XF16-200mm superzoom.

Now, I know it would make me look more “Pro” if I’d advocate for red-badge fast lenses.

But hey, if Melinda Sue Gordon shoots the official backstage images of the Dunkirk blockbuster with the XF18-135mm lens – we reported here – then I guess the lens is plenty of good enough also for my much more humble needs.

With that said, I decided to take a closer look at the potential XF16-200mm, based on specs given to us by Fujifilm (and turned into the above silhouette by FR-reader Hiergeist), to see if the XF16-200mm could really be a potential replacement for the XF18-135mm.

  • Fujinon XF 16-200mm
    – length 120-140mm
    – diameter 70-80
    – weight 600-800g
  • Fujinon XF 18-135mm
    – length 97.8mm at minium extension and 156mm at maximum extension
    – diameter 75.7
    – weight 490g

We can see: especially on the shorter side of the range given to us by Fujifilm, the XF16-200 would be quite close in size to the current XF18-135mm (just about 22mm longer and 110g heavier).

If Fujifilm would launch the Fujinon XF16-200mm, then I would surely buy it to replace the XF18-135mm.

In fact, after I bought the XF18-135mm I sold both my XF18-55mm and XF55-200mm. But having again the option to go all the way at 200mm and also to go wider at 16mm would be very welcome, especially if the overall size and weight increase are contained as suggested by the specs shared by Fujifilm.

So, I stand by my wish: if I have to pick one, I would like the Fujinon XF 16-200mm.

But again, feel free to drop your wish and vote here.

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Fujifilm Europe/Canada Deals End Soon… and No Deals in USA Since Months

The deals on Fujifilm X and GFX gear in Europe and Canada are ending. There are deals pretty much all over the world, from the Philippines to Australia and more

There is only one country that has no deals running since a couple of months now: the United States of America. I guess recently it’s not a great time for Fujifilm USA to launch deals… it’s more about figuring out how not to raise prices.

CANADA: Full List of…. (end July 13)

EUROPE (end July 7)

X Series Camera + Kit Deals*

X Series Lenses*

GFX Deals in UK*

* alle Angaben ohne Gewähr

7Artisans 10mm f/3.5 Preorders Available

You can now preorder the 7Artisans 10mm f/3.5 for Fujifilm X mount at Amazon here and BHphoto here.

It’s currently the Nr.1 new release in the mirrorless lens ranking at Amazon.

Key Features
  • APS-C | f/3.5 to f/22
  • 15mm (Full-Frame Equivalent)
  • Lightweight, Ultra Wide-Angle Prime
  • Manual Focus Design
  • Minimum Focus Distance: 7.9″
  • Clicked Aperture Ring

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Fujifilm Confirms X-Pro is on Roadmap, Immersive X-E5 Experience, Film Simulation Dial Success, Firmware Updates and More

Yuji Igarashi, General Manager of Professional Imaging Group, gave an interview to Petapixel. In short:

  • with Fujifilm X-E5, Fujifilm wanted to create a camera with which users can truly enjoy the immersive experience of making a photo
  • recently there is resurgence of interest in photography especially among younger generations
  • camera design is never complete, since Fujifilm tries to make improvements in every generation for every model
  • features often carry over from models aimed at the same users
  • X-E5 has single piece aluminum top plate of GFX100RF and the film simulation dial was added—like on the X-T50 and X-M5—but more subtly, to preserve the X-E series’ clean design
  • the film sim dial proved successful on other models, so Fujifilm brought it to the X-E5 for enthusiasts to enjoy
  • Fujifilm added the command dial for better handling, responding to X-E4 user feedback
  • user feedback also led to a better grip and upgraded body finish
  • Rangefinder-style cameras appeal to those who value a discreet, immersive, and deliberate shooting experience. That’s why Fujifilm believes the X-E5 lets photographers truly enjoy the process of image-making
  • Fujifilm constantly assess which features work well to consider them for other models
  • higher resolution enhances creative options through cropping and gets the most out of X Series lenses
  • XF23mmF2.8 is the result of a public survey that Fujifilm launched
  • it made sense to announce the XF23mmF2.8 along with the X-E5
  • X-Pro remains on the roadmap (admin note: but not for 2025)
  • a dedicated camera makes you more deliberate. It shifts you from reacting to actively seeking moments—that’s what makes photography so fun and rewarding
  • technology evolves daily, so new devices drive big leaps. But firmware improvements and algorithm updates also matter, and Fujifilm will keep enhancing both current and future cameras

Pre-Orders

Oops, My Bad! Fujifilm X-E5 Has 3″ LCD (Not 3-Way Tilt) – And More Exclusive X-E5 Images Coming Soon!

The full specs of the Fujifilm X-E5 recently leaked, and as you can imagine, it’s been an intense time—lots of info to process all at once.

Amid this flood of details, I misread one spec that now needs correcting:
The Fujifilm X-E5 will feature a 3″ screen, not a 3-way tilt screen.

I’ve updated the full specs comparison accordingly, and it’s now 100% accurate.

Apologies for the mix-up… turns out I’m human too 😅

But hey—how about I make it up to you by sharing even more exclusive Fujifilm X-E5 images? Would that help smooth things over? ;)

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Sigma 17-40mmF1.8 vs Fujinon XF16-55mmF2.8 Size Comparison

Here is a quick and approximate size comparison between the Fujinon XF16-55mmF2.8 MKII, the upcoming Sigma 17-40mmF1.8 DC ART and the old Fujinon XF16-55mmF2.8.

It seems that in terms of size the new Sigma 17-40mmF1.8 DC ART will sit somewhere in between the two Fujinon XF16-55mmF2.8 lenses.

As a reference: the Fujinon XF16-55mmF2.8 II weights 410 gram whereas the Sigma 17-40mmF1.8 weights ⁠535 gram.

If the optical quality is very good (and we will find it out on June 17), then the Sigma 17-40mmF1.8 could be a game-changing lens for some fellow Fujifilm APS-C shooters.

Remember: we shared images and full specs of the Sigma 17-40mmF1.8 here.

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BREAKING: First Leaked Image of the Fujifilm X-E5 — The Most Beautiful X-E Camera Ever Made!

Maybe you are having a barbecue with friends.

Maybe you’re out on a road trip, music on, windows down.

Or maybe you’re just enjoying a quiet Sunday, far from work and deadlines.

Whatever (hopefully pleasant) activity you’re up to, I hope you’ll forgive me for briefly interrupting, because I’ve got something exciting to share: the first leaked image of the Fujifilm X-E5.

You can see it in all its beauty above. And for a larger more detailed view, check out the image below.

We notice:

  • the return of the MCS switch (like on the X100VI)—missing on the X-E4, and I’m glad to see it back
  • a viewfinder selector similar to the one on the X100VI, likely functioning like the one on the GFX100RF
  • a bit of a grip, unlike the flat front of the X-E4
  • back to the more traditional strap eyelets, instead of the rectangular and bigger ones on the X-E4.
  • a small wheel on the left side, maybe the diopter adjustment dial
  • no “X-E5” logo on the front left—replaced by a square AF assist lamp. Honestly, that’s a design decision I welcome
  • clearly the sexiest X-E camera ever made
  • and while you can’t see it in the image… trust me, this thing’s going to sell like hot cakes!

Make sure to stay tuned on FujiRumors on June 12 at 5AM New York time for the announcement.

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LEAKED: First Image of Fujinon XF23mmF2.8 R WR

Maybe you’re out on a hike, catching up with friends, or simply enjoying the first days of summer with family. Whatever it is, I truly hope you’re having a fantastic time.

But if I may, let me gently knock on the door of your day with a small gift… something to add a little extra spark to your already great Sunday: a few fresh leaked images.

We start with the first image of the Fujinon XF23mmF2.8 R WR.

Oh, and make sure to stay tuned, as right now I am working on the Fujifilm X-E5 images.

Because yes, it’s Sunday… but you know by now: FujiRumors is always here for you ;).

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RUMOR: Fujifilm X-E5 Film Simulation Dial Comes with “New Design”

Just a little update regarding the Fujifilm X-E5 film simulation dial.

We confirm it will be there (despite the officially shared X-E5 teaser image not hinting at one), but it will have some sort of “new design”.

So, the Film Simulation dial will get its evolution. Feel free to let us know how you’d like it.

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