BREAKING: Fujifilm X-H2 coming with New 26 Megapixel Sensor

When we told you about the Fujifilm X-H2 coming with a 26 megapixel sensor, most of us speculated that it would be the current 26 MP X-Trans IV sensor, but used in combination with a new processor it would perform better.

And I get it, I also thought this could be an option, especially considering that Fujifilm did the exact same thing with the Fujifilm GFX50SII: use the old sensor but a new processor to improve performance.

But if you read again the article I wrote last year in regards to this rumor, I literally also wrote:

It would be very atypical for Fujifilm to launch in one year (2022) two completely new higher-end APS-C sensors. But just because Fujifilm never did it before, it does not mean it can’t happen with the Fujifilm X-H2.

And according to our sources this is exactly what is going to happen.

In fact, I have been told the the 26MP sensor on the Fujifilm X-H2 will be a “new sensor”.

And remember, there will be also a 40MP Fujifilm X-H2, and that one is (obviously) new, too.

I have no doubts my sources are 100% accurate, and you should not doubt them either ;).

Just stay tuned on FujiRumors to know more details soon.

It’s going to get very wild with rumors now ;).

Fujifilm X-H2 Rumor Recap

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DPRTV: Sigma X Mount Lenses, Better than Fujifilm Primes?

When Sigma launched their new Fujifilm X mount trinity, we had a huge live blog here on FujiRumors, where we could see that these are very fine lenses.

Down below a summary in case you are in a hurry and can’t watch the video right now (plus a few personal notes).

Video Summary

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Happy Birthday: Fujifilm Turns 88 Years Old Today

January is a month full of celebrations;

Well, today, 20th of January, we have to celebrate another important milestone: Fujifilm turns 88 years old today.

Few companies had a more exciting journey with incredible heights and lows like Fujifilm. But even in the darkest hours, they always found a way out of it.

Fujifilm has proven to be a creative and innovative company also with the Fujifilm X series.

At the time Fujifilm started to offer mirrorless cameras, there were already lots of other MILC systems out there from Sony, Panasonic, Olympus etc.

Fujifilm did join more or less at the same time with Samsung. And while I remember the huge marketing effort Samsung did to become popular with their MILC system and some groundbreaking cameras like the Samsung NX1, Samsung failed, whereas Fujifilm succeeded.

As opposed to Samsung, Fujifilm did not deliver cameras with groundbreaking specs nor did they spend tons of money into marketing their cameras. What they focused on was to look for what was missing for us photographers, and that was reasonably priced cameras that looked great, had lots of dials for manual controls and were fun to use.

The whole system was designed for a niche that appreciated feel, form, function and fun over mere specs.

So, the Samsung NX1, which tried to compete with Sony & Co in terms of specs (and it did beat them at that time) failed, whereas Fujifilm carved out its niche. A niche that grew over the years, also thanks to more mainstream cameras like the X-S10 and GFX100S, so that it now became the third most sold mirrorless camera system.

Look, I run FujiRumors since 10 years now, and the X system had been called dead since ever by all possible influencers. Every time a new full frame camera came out, many influencers said sensor size matters and hence APS-C is dead. And when Fujifilm launched a system with a 70% fuller sensor than full frame, the same influencers rushed out to scream that suddenly sensor size does not matter, and GFX will die.

And despite all death predictions, here we are, alive, healthy and strong. Maybe too strong, as the only real problem Fujifilm has at the moment, is to deliver what people order.

88 years of Fujifilm. 10 years of X mount. 5 years of Fujifilm GFX.

And trust me, Fujifilm intends to celebrate all this in a big way. Don’t miss the mega X summit in May 2022 and well before that all the rumors here on FujiRumors. We have something exciting to tell you.

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Fujifilm GFX100S vs Canon R6: Is Medium Format Worth It? This Guy Says “No” (and My Thoughts)

Alex Barrera wonders: is medium format worth it?

In an attempt to figure out the answer, he shared a blind test using the following gear:

In the blind test, all images marked with “A” belong to one camera and all images marked with “B” belong to the other camera.

I did my the test myself, and honestly, right at the very first image comparison (see image below) I thought “oh please let “A” be the the Fujifilm GFX100S“. And lucky me, camera “A” is indeed the Fujifilm GFX100S.

Megapixel had not much to do with my preference. It’s a compressed youtube video, how could that matter. Megapixel matter more when you work with the files in post, or when you print.

My preference had more to do with the output of the Fujinon GF80mmF1.7 lens itself, which is very similar in terms of shallow depth of field to the RF 50mm f/1.2 L, but the bokeh looked just more pleasing in my eyes. Then there are other subjective elements like the colors (Provia in this case) and so forth. Overall, I mostly picked A (GFX100S).

But what about Alex? Is medium format worth it?

No, it’s not worth it, and here is why:

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IMPORTANT UPDATE Regarding Fujifilm X-H2 Teaser: Fujifilm Africa is Not an Official Fujifilm Account

A few days ago we reported how Fujifilm Africa shared on their Instagram page that the Fujifilm X-H2 is coming soon.

What a teaser, right?

Well, I have investigated and I can now say that the fujifilm_africa instagram account is not an official Fujifilm account. Yes, Kevin Mullins and other X photographers follow it, and I thought it is official. But is is not. And yet, if you like Africa and Fujifilm, you can always give it a follow.

Anyway, this is not an official teaser by Fujifilm. I feel I needed to make this clarification in order to be 100% accurate with you guys.

And look, right now when I am typing these words to inform you all, I checked again the account and I see they added “fan page” to their Instagram description, meaning it is run by a fellow Fujifilm lover who probably reads our rumors and looks forward to the Fujifilm X-H2 just as much as we do.

So the story is:

Fujifilm managers never teased anything regarding the Fujifilm X-H2.

Oh well, except for saying that…

Hm, it actually looks like Fujifilm said a lot already!

Fujifilm X-H2 Rumor Recap

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