Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

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BREAKING: Fujifilm X-H2S to shoot 40 fps Bursts

According to our trusted sources, the 26 megapixel stacked BSI sensor Fujifilm X-H2S will shoot up to 40 fps in electronic shutter.

If I am not wrong, that’s 10 to 20 fps faster than any full frame stacked sensor camera out there.

So, on paper, the X-H2S will be significantly superior to those cameras in terms of bursts.

But on paper also Sony cameras are weather sealed ;).

What I want to see on May 31 (the date of the X summit) is how well those 40 fps work, hence how much Fujifilm has improved its autofocus.

Because Sony, Canon and Nikon are all doing a better job in this area.

So, dear Fujifilm, offer 40 fps makes sense only if you can get at least an 80+% hit rate out of those massive bursts. Otherwise it will remain a feature for the specs sheet, but not for the real life use.

I don’t know you, but I can’t wait for May 31… lots of questions are going to be answered on that day.

Fujifilm X-H2 and X-H2S rumored specs list:

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Fujifilm Financial Results FY2021: Up 16.9% thanks to Instax and High End Gear

Fujifilm shared its financial results for the fiscal year 2021 (April 1, 2021 – March 31, 2022).

As to expect Instax is King with great sales for the Instax Mini EVO and the Instax Link Wide smartphone printer.

When it comes to their X and GFX series, a special mention goes to the good sales for the Fujifilm GFX100S.

In addition to a steady sales recovery of color photographic paper and broadcast and cinema lenses from the impact of COVID-19, strong sales of newly launched instant photo systems and digital cameras led revenue to increase by 16.9% year-over-year to ¥333.4 billion, and operating income to increase 2.4 times year-over-year to ¥37.0 billion.

In the consumer imaging field, steady sales of instant photo systems, color photographic paper and dry minilabs and materials drove revenue higher. New products launched in 2021 include the instax mini 40, a new entry-model compatible with mini-format film, in April, the instax Link WIDE, a smartphone printer for wide-format, in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.

In the professional imaging field, we launched the large-format mirrorless digital camera FUJIFILM GFX100S, which realized a high resolution of 102 million pixels, the FUJIFILM GFX50S II equipped with 50 million-pixel image sensor, released in September 2021 as a brother model, and the FUJIFILM X-T30 II mirrorless camera, which is the latest model from the X Series released in November 2021. All products gained high reputations and sales remained strong. Revenue was significantly higher year- over-year as sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, and sales of lenses in the monitoring /measurement field, including long-range surveillance cameras and machine vision lenses, fared fell.

via Fujifilm

Pulitzer Prize Winner Ringo Chiu uses Fujifilm X Gear

Ringo Chiu won the Pulitzer prize 2021 as part of the awarded photography staff of Associated Press for a collection of photographs from multiple U.S. cities that cohesively captured the country’s response to the death of George Floyd.

Now NBC News just published a video about Ringo Chiu. In the interview, Ringo Chiu’s first sentence is “I just love photography” and then he goes on telling his story that brought him from China to USA and finally to win the Pulitzer prize.

So what has this to do with Fujifilm?

Well, photography lover Ringo, who grabbed one of the most prestigious awards for photojournalism on the planet, also shoots Fujifilm, as we can see multiple times during the video.

So let’s celebrate yet another Fujifilm X shooters who achieved great results thanks to his passion and talent for photography.

And yet, I am pretty sure that somewhere in a basement or fancy loft, a youtuber is already preparing a video with catchy headline declaring that the Fujifilm X system is no good for any professional use ;).

You can see the video above and check out Ringo Chiu’s work at his instagram here and website here. For the Pulitzer price photo series about the Black Live Matters coverage see this link.

Photography Awards

Hollywood Loves Fujifilm

& More

  • Fujifilm image makes the cover of the TIME magazine (story here)
  • Fujifilm images makes the front page of the Wall Street Journal (story here)
  • X gear is good enough for God’s work (story here)
  • X gear captured America’s most hated man (story here)
  • X gear distracted a French presidential candidate during his interview (story here)
image courtesy: Ringo Chiu - Taken on Fujifilm X-T2 with 10-24mm
image courtesy: Ringo Chiu – Taken on Fujifilm X-T2 with 10-24mm

FUJIFILM sets its Highest Record with 24 Products Winning the “iF Design Award”

Plenty of Fujifilm products have been awarded with the iF design award. In terms of photographic gear, the winners are:

Wasted money, Fuji!

Press Release

FUJIFILM Holdings sets its highest record with 24 products winning the internationally prestigious “iF Design Award”
– Recognized for beautiful appearance, advanced performance and excellent operability in products of various business fields
April 27, 2022

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Sirui Anamorphic Lenses for Fujifilm X on Sale Now

The Sirui Anamorphic lenses for Fujifilm X mount are right now in offer until April 30.

These will be great lenses for Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5, Fujifilm X-T6, Fujifilm X-H2, Fujifilm X-H2S, Fujifilm X-H3, Fujifilm X-H2r, Fujifilm X-Pro4 and all the other cameras that Fujifilm will launch in the decade to come, such as the Fujifilm X-T7, Fujifilm X-H4, Fujifilm X-H5, Fujifilm X-Pro5, Fujifilm X-E5, Fujifilm X-H20, Fujifilm X-S20, Fujifilm X-H2O (the underwater X-H2)… ;)

Fujifilm X-H2S is the Name of the New 26 Megapixel X-H Camera Coming 2022

Long time FR-readers know it: no, the X-H line has not been canceled. On the contrary, Fuji will make it stronger than ever by releasing two Fujifilm X-H2 cameras, one with a new 40MP sensor and the other with a new 26MP sensor.

We also recently reported that the name of one of the two Fujifilm X-H2 cameras will be Fujifilm X-H2s.

Well, we can now say with 100% certainty that the X-H camera featuring the new 26 megapixel sensor will be called Fujifilm X-H2s.

The second X-H camera will sport an all new high resolution 40 megapixel APS-C sensor.

The full Fujifilm X-H2S rumor recap can be found below.

DEAL ALERT – X-T3 WW is a STEAL

The Fujifilm X-T3 WW was already a fantastic deal when it came out. Now with an up to $200 rebate it’s a steal.

Fujifilm X-H2/S Rumor Recap

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Fujifilm X Shooter Magdalena Wasiczek Wins International Garden Photographer of the Year Award (XF80mmF2.8 Macro)

Fujifilm X shooters have won plenty of the most prestigious awards over the years using their X and GFX gear.

Not enough? Well, then know that photographers using Fujifilm cameras also…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

One of the most recent entires in the awards list is the one of Fujifilm X shooter Magdalena Wasiczek, who won the International Garden Photographer of the Year Award (IGPOTY).

She used a Fujifilm X-T3 with the insanely sharp XF80mmF2.8 macro (a lens that I also own).

The judges write:

Magdalena has created this stunning, shimmering play on light, as she elevates this humble butterfly to the heavens. The magic of this capture is literally in the very air, with raindrops and macro lens used to great effect.

With this calibre of capture, it is easy to see why this will be her third overall IGPOTY win, and I offer her my congratulations for achieving this most amazing distinction.”

Congratz to Magdalena! You can check out all the details and see the image in full size at igpoty here.

But wait, there is more!

Also John Pettigrew made it among the finalists in the wildlife in the garden category with an image taken with X-T30 and XF55-200 (image below).

Hey Mr. Polin… are you really sure about that Fuji, LOL? ;)

Fujifilm X-H2 with New 26MP Sensor :: Fujifilm TX-3 XPan :: Tons of Firmware Updates :: Voigtländer Nokton 23mmF1.2 :: Top 10 March Articles

In March we share a curial rumor: the Fujifilm X-H2 in its 26MP version won’t use the current 26MP sensor, but a new 26MP sensor.

So no surprise that this huge rumor made the top of the list.

But there is definitely much more you should not have missed in March. So here are the top 10 articles.

Hint: make sure to read FujiRumors in April and May… huge rumors on the way ;).

  1. Fujifilm X-H2 coming with New 26 Megapixel Sensor
  2. Meet the Fujifilm TX-3 XPan Digital Camera (Concept)
  3. Fujifilm Firmware Updates for X-T4, X100V, X-Pro3, X-S10, GFX100S and GFX100
  4. Documenting the War in Ukraine with Fujifilm X and GFX Gear
  5. Fujifilm X-T4 Dynamic Range Data (vs X-T3, X-Pro3)
  6. Voigtländer Nokton 23mmF1.2 X Officially Announced
  7. Best Solutions for Processing Fujifilm RAW Files in 2022 :: DxO PhotoLab for Fuji Shooters :: ApolloOne Photo Viewer and More
  8. How to (Panic-Free) Make Firmware Updates via Camera Remote App
  9. First Fujifilm X-T4 Silver Kits No Longer Available at Some Stores
  10. DPRTV: Sigma X Mount Lenses, Better than Fujifilm Primes?

Did I already say that the next few weeks will be huge?

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Fujifilm Wins 20 Red Dot Awards

Fujifilm has purchased won 20 Red Dot Awards, including an award for a camera that won it already last year, the Fujifilm GFX100S. Isn’t that amazing?

In terms of photographic gear, the winners are:

My opinion (and some facts) about these joke awards here (I guess that’s why Fujifilm published the news on April 1st).

Down below the press release, the full list of winners and more details about each awarded product.

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