Top 10 July Posts: Full Frame kills APS-C? :: Fujinon XF27mmF2.8 and XF50mmF1.0 Rumors :: Fujifilm X-H2 Dreams and More

I did my best to run FujiRumors during my holiday in South Italy, and I hope you did not notice all too much that I was busy with jumping into crystal clear water, eating ice cream and enjoying cool beers (my reward after months of COVID-19 caused home teaching).

But now I am at home again, and FujiRumors has all my attention again… so, get ready for some good stuff coming in August ;).

And in case you were busy with holidays too and missed some of our articles, here is a list of top ten July posts that you should better not have missed.

With that said, even on holidays, be careful, take your precautions and make sure to stay safe.

  1. Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance
  2. RUMOR: Fujifilm to Launch Fujinon XF 27mm f/2.8 Mark II
  3. Fujifilm X Lab Episode 2: The ACROS Magic, Fuji X-T3 Autofocus Regrets, Kaizen Updates and Looking Forward to X Series Future
  4. Astrophotography with Fujifilm: Get Stellar Results with Fujifilm APS-C and Medium Format Cameras
  5. Nikkei: “Japanese Camera Industry Strangles Itself. 88% Decline in 10 Years. On the Brink of Extinction, Unless…”
  6. The Fujifilm X-Pro3 will Save Photography and More Companies Should Take the Risk to Do Unique Things
  7. FR-readers Wishlist Corner: Fujifilm X-H2 Dream Features, Fujifilm X-E4 Survey, Fujinon XF 135mm F3.5 and More
  8. Fujifilm X-T4 Firmware 1.02 Tested: This Pro Videographer is Blown Away by Improved IBIS and Wishes the Same for Fujifilm X-H1
  9. Fujifilm USA Explains How You Can Become a Fujifilm Ambassador in 3 Steps and Announces X Photographers Program Changes
  10. RUMOR: Fujinon XF 50mm f/1.0 Coming 2020 for Around $1,500

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Mid-2020 Rumor Check: What We Got Right, What Wrong and What’s Still to Come… and About the Fujifilm X-T3 Firwmare Update

Rumors 2020

Half a year of rumors is over, and it was probably the most successful we ever had on FujiRumors.

With a total amount of 44 rumors shared, we are currently sharing more rumors than ever in the years before.

The Fujifilm X-T4 was without a doubt the big one in 2020, and I frankly can’t remember if FR ever leaked so much about one single camera, as we did with the Fujifilm X-T4.

At this point BIG thanks to all our sources, for helping me to keep the Fuji X community on fire. Being a Fuji X/GFX shooter is just more fun, if every now and then we get something hot to talk about… ;).

But…

Sharing rumors is one thing, sharing accurate rumors is another. And since we don’t want you to believe in fake rumors like the death of Fujifilm X-H2 or fake X-T3 firmware leak 4.00, we try to honor the time you decide to spend reading FujiRumors by delivering dry and verified rumors.

Did it work out well so far in 2020?

Let’s check it:

  • 497 blog post published so far in 181 days (about 3 blog posts a day)
  • 44 rumors shared in 181 days (2020)
  • 9 rumors still to be verified and 2 rumors not in ranking (details below)
  • 32 correct rumors out of 33 verifiable rumors
  • 1 wrong rumor out of 33 verifiable rumors
  • 97% correct rumors

Where is the Fujifilm X-T3 Firmware Update?

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Top 10 April Articles: Fujinon X Roadmap Rumors, X-H2 Confirmed, Firmware Updates, X Mount is Open (Sigma?), Tokina for Fuji X

Here are the Top 10 most read articles in April, that, in case you missed, you should definitely go back and check out!

  1. Fujifilm Releases Several New Firmware Updates
  2. Fujifilm Manager Toshihisa Iida: “We Open X Mount to Third Parties. X-H Line Continues. No GFX Fixed Lens Camera & More”
  3. VOTE NOW the SIGMA Lens You Want for Fujifilm X
  4. Viltrox 33mm f/1.4 Pre-Sale Started and Shipping April 21
  5. Top 20 Fujifilm Manager Statments about Fujifilm X-H2, X100V/X-T3 Firmware, Monochrome, Open X Mount, Fixed Lens GFX and More
  6. Major Fujifilm X-T3 and GFX100 Firmware Update Coming May/June
  7. Hooray! Fujifilm X-E4 Shows Up in Internal Fujifilm Roadmap Again!
  8. Fujifilm Issues Official Statement Regarding Fujifilm X100V Overheating Reports
  9. Tokina to Launch Three Fujifilm X Mount Lenses in 2020
  10. Fujifilm X Lens Roadmap: Two Fujinon MK II Lenses Coming Between Now and March 2021 plus XF50mmF1.0 and XF70-300mmF4-5.6 [now we know all 4 lenses on the roadmap. Only to determinate which exactly the 2 mark II lenses will be].

Top 3 Runner Ups

  1. It’s a Triumph: FUJIFILM Wins Top 2 World Press Photo Awards and Even More… Despite not Being Full Frame ;)
  2. Fujifilm Manager: X100V/X-T3 Firmware, Fujifilm X-H2 will Come, Zero Monochrome Chances, 32 Megapixel Limit for Current XF Lenses & More
  3. FR-readers Wishlist Corner: Fujifilm X-TSony, Firmware Upgrade Suggestions, Lens Wishes and Much More

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Top 20 Fujifilm Manager Statments about Fujifilm X-H2, X100V/X-T3 Firmware, Monochrome, Open X Mount, Fixed Lens GFX and More

With the Fujifilm X-T4 about to hit the market (and actually already shipping in some), Fujifilm managers all over the globe are giving tons of interviews to make the world ready for the best camera it has ever seen to date: the Fujifilm X-T4 :).

Of course, I pre-ordered it, too :)

Now, for your convenience, I always provide a practical summary of all manager statements in my various article, and yet, with so many interviews, there might be some statements you might have missed anyway.

So I thought I filter out those statements, that I consider most relevant, and put them all into this article.

However, there is so much more interesting stuff to read, and so I strongly recommend you to check out all the original articles. I will provide all links below.

Manager Statements

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Fujifilm Manager Talks X-T4 and More: “We Want to Continue Fujifilm X-H Line. Fujifilm X-T3 Firmware Update under Consideration”

Mapcamera interviewed one of Japanese top managers Mr. Takashi Ueno. They talk about Fujifilm X-T4.

The interview is quite long and in Japanese, so for your convenience I have summed it up all in English down below.

And just in case it was needed, he confirms that there will be a Fujifilm X-H2, as FujiRumors always told you and never doubted for a second, even when the whole universe was saying differently.

In fact, I tell you this: at no point in time, Fujifilm ever considered stopping the X-H line. The line they canceled is another one, and we told you here.

The only thing: the Fujifilm X-H2 is still very far away.

Trust me guys… I know what I talk about, and if you want to be the first to know and be guided accurately through the Fujifilm world, all you need to do is to follow FujiRumors.

In fact, I am working on further explosive rumors. Some will totally surprise you, others will probably disappoint you. When time has come, when things are double checked, when green light is given, you will get it all!

And now… the interview.

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Fujifilm Manager Interview

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MapCamera: Fujifilm X100V Top Seller, Great X-E3/X-H1/X-Pro3 Sales and APS-C Dominates Full Frame

Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.

Now Japanese store MapCameras published their top selling camera rankings.

Keep in mind, though, that this is not representative for overall sales.

The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.

The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.

With that said, here are the top sellers at MapCameras for March 2020.

SALES RANKING

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BCN Sales Ranking: Fujifilm Grows 115% and Sony, Canon & Co Fall 30% to 50%

The latest BCN ranking has just been published. It collects data of about 40% of the Japanese electronics and online stores. Here is what they see:

  • in March, camera sales were down 49.5% compared to March last year
  • Sony dropped to 44.5%, Olympus to 54.9%, and Canon to 32.3%
  • Only Fujifilm grew 115.6%. It has the fourth largest market share

They write:

In the rankings by series, Canon’s “EOS Kiss M” beat the Olympus “OLYMPUS PEN E-PL9” by a small margin to gain the top position. Sony ranks No. 1 by manufacturer and ranks No. 3 at “α6400”. As for Fujifilm’s soaring rise, “FUJIFILM X-A5” ranked 6th, and “FUJIFILM X-E3” ranked 9th. (Daisuke Okura, BCN)

Nice to see the Fujifilm X-E3 doing well. And hence even more disappointing that Fujifilm decided to axe it!

Also, keep in mind that in the last 6 months Fujifilm was extremely busy and launched lots of cameras, from the X-Pro3 to the X-T200, X100V and ultimately the X-T4 (the latter one not included in the raking, though). All this, while other manufacturer were not nearly as active.

And yet, nice to see this sales performance boost. It’s well deserved for a camera company, that makes some of the most inspiring photographic tools out there.

via dc.watch via bcn

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BREAKING: Fujifilm X-T3 Successor Shipping in March/Early Spring 2020 – TRUSTED SOURCE

Fujifilm X-T3 Successor

Ok, let’s rock it!

According to our trusted sources, the Fujifilm X-T3 successor will start shipping in March/early spring.

This comes surprising, as if we take a look at the complete Fujifilm X cameras release timeline, if Fujifilm would have kept their usual X-T refresh-pace, it should have come around September 2020.

But this time Fujifilm decided to anticipate the release by half a year, replacing the glorious Fujifilm X-T3 just 1.5 years later.

Now, I do not know if it will be called Fujifilm X-T4, or Fujifilm X-T5 or Fujifilm X-T3s or whatever. What I know, is that it will ship very soon.

Oh, it’s from trusted sources, so you are not allowed to doubt this rumor, but you are allowed to share the good news… and of course quote and link FujiRumors as the source, don’t “forget” that ;).

And stay tuned… as more is coming soon on FujiRumors only, of course.

Don’t forget also…

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You Voted: Fujifilm X-H2 beats X-T4 and X100V as Most Wanted 2020 Camera and Only 3% want Full Frame Fujifilm

Well, looking at the results of our most desired Fujifilm camera 2020 survey, the Fujifilm X-H2 comes out on top of the list.

In fact, many hoped to see an X-H2 already under our 2019 Christmas tree.

However, as FujiRumors always told you, the X-H2 was never planed to hit the market in 2019, and to my knowledge there won’t be one even in 2020.

So what, did Fujifilm kill the X-H line?

Absolutely not!

In fact, I say, repeat and underline again: Fujifilm has plans for a Fujifilm X-H2. Just give them a bit more time, ok?

I hope this helps to make you feel better.

In our survey, Fujifilm X-H2 is very closely followed by the Fujifilm X-T4 and the upcoming Fujifilm X100V.

On the forth position, we find the Fujifilm X-T3s, basically an X-T3 with IBIS.

Now, we will surely get the Fujifilm X100V in February and we won’t get the Fujifilm X-H2 in 2020. And what about the Fujifilm X-T3 successor?

Well, we already told you in our future cameras release timeline, that, if Fujifilm respects their past refresh rate, the successor to the Fujifilm X-T3 (which is still selling strong and top recommended by DPR) could be a possibility for 2020, but it remains to see if it really comes out, and which form and shape it would eventually take.

Also worth to notice: only 3% of FR-readers want a full frame Fujifilm.

What did FujiRumors vote?

Well, I gave a vote to the Fujifilm X-H2 and to the Fujifilm GFX-T, which is something like the Fujifilm X-G mock-up that Fuji officially displayed to the press. That camera, I am sure, would be a home run for the the GFX system.

Anyway, whatever comes, and whatever will be under our 2020 Christmas tree, just follow FujiRumors to find it out before anyone else ;).

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Exclusive: Fujifilm X100V Release Month and Price Leaked – Read Now on FujiRumors!

Fujifilm X100V

As you can see from our Fujifilm camera release timeline, Fujifilm usually released a new X100 camera every two years, but this time, they waited unusually long, and we gave you 3½ reasons why Fujifilm is wating so long.

But at some point, it had to happen, and now I can tell you when.

The Fujifilm X100V will see the light of the day in February 2020.

Moreover, our sources tell us that the price should be around $1,500, but that’s just the current estimate. However, in terms of price, things can change from here until launch, but right now Fujifilm is gravitating towards this price tag.

Previous X100V rumors:

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Top Fujifilm X100 related articles you should check out.