skip to Main Content

DEAL ALERT: This Coupon Code Gives Savings on All GF Lenses (GF80mmF1.7 Included), X-T4, X100V, X-S10, XF50mmF1.0 and More – UPDATE

UPDATE: The code lasted only for a few hours and has now expired. I am happy that some of you could get a nice deal thanks to it :)

FR-reader Happy (thanks) noticed and shared with us some sweet deals you can get at BHphoto if you use coupon code “BHCC02″ (apply once product is added to cart).

The deals include all Fujinon G mount lenses (including the brand new Fujinon GF80mmF1.7), the Fujifilm X-T4, the bokeh beast XF50mmF1.0, the Fujifilm X100V and more. The deals are not available at AmazonUS or Adorama.

I have no idea how long the coupon code will remain active, so better act fast and grab now what you want.

Sadly I can’t see the Fujifilm GFX100S in offer or other cameras other the the ones I list below.

The coupon code works also on accessories such as Lexar SD cards, Godox flash and Peak Design strap.

At the time of the post, these are the deals (use coupon code BHCC02 at checkout):

GF Lenses

X Cameras and Lensers


Use code BHCC02 at once you added the product in the cart.


New Deals Fujifilm X-T4 (with Lens), X-S10, X-T30, X-T3 in Europe

New Fujifilm cashback deals have started all over Europe.

Down below I will list the deals for Germany, Italy and UK. Note that only UK offers a rebate on the X-S10 as well as a nice trade-in deal for GFX100S purchase.

Also, in UK the deals with X-T4 are cashback deals, whereas the ones on the X-T3, X-T30 and X-S10 are instant rebates.

You have to purchase via official Fujifilm retailers. Amazon is included in the list of authorized dealers for Germany and Italy, but you must make sure that the gear you buy is shipped and sold by Amazon, and not from marketplace sellers. Amazon is not included in the official retailer list for UK.

Once you get your gear, you can claim your money back at the Fujifilm connect website here for Germany, here for Italy and here for UK.

GFX Deal in UK

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujifilm X-S10 GARIZ Leather Half Case

GARIZ has released the Fujifilm X-S10 GARIZ leather half case.

It is available at AmazonUS in black here and at AmazonUS in brown here and also at eBay here.


Join Our Owners Groups

Join Our Facebook Pages

FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

** CLICK HERE to Read the Rest of the Article **

Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujifilm X-H1 Firmware 2.10 vs 2.11 :: X-S10 or X-T4 :: Fujifilm X100V, Virtually Perfect :: and More :: X Camera Roundup

After an extremely busy rumor week, I thought that we might hold on for second, stop looking at the future, and just see what we already have.

Because the best camera of tomorrow, can’t take the pictures of today.

So we are going to cover some X-series Fujifilm cameras, including a comparison between the Fujifilm X-H1 firmware 2.10 vs the latest firmware 2.11.

A special section goes to the Fujifilm X100 line, mainly the Fujifilm X100V.

X Camera Roundup

** CLICK HERE to Read the Rest of the Article **

Fringer NF-FX AF-C Tracking Test with Nikon AF-S 500mmF4G VR on Fujifilm X-S10

Fringer has just tested and optimized the performance of the Nikon AF-S 500mmF4 G VR using the new Nikon NF-FX smart AF adapter on a Fujifilm X-S10.

Fringer has also optimized Nikon AF-S 600/4G VR. Unfortunately, it doesn’t work as stable as 500/4G on X mount due to the power supply limitation. The next firmware release, i.e. v1.10, will include supports for these lenses as well as some of the other big primes.

You can see the AF demo video as well as the full list of supported lenses below.

VIDEO DEMO + Full List of Supported Lenses

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E4 will Not have a Fully Articulating Screen like X-S10/X-T4

Looks like some fellow X-Shooters are so impatient, that they photoshopped their holiday wish on an X-E3 box - via Fujifilm X-E facebook group
Looks like some fellow X-Shooters are so impatient, that they photoshopped their holiday wish on an X-E3 box, like Eric at our Fujifilm X-E facebook group

Fujifilm X-E4

A few weeks ago we broke the rumor that the Fujifilm X-E4 will not have a fixed screen.

Among the 180+ comments shared in that article, some were surprised, as this would be the first X-E camera after the X-E1, X-E2, X-E2S and X-E3 not to have a fixed screen, whereas others feared/hoped for a fully articulating screen like Fujifilm X-T4 and X-S10, given the 2020 rise of selfie screens.

Now sources would like me to clarify that the X-E4 will not have a fully articulating screen like the one the X-S10 or X-T4.

As a former owner of all X-E cameras (except X-E2s), I would have been totally fine with a fixed screen, but depending on which design Fujifilm chooses, I could be happy also with a non-fixed screen. I wrote my preferences here.


Sieh dir diesen Beitrag auf Instagram an


Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Internet Declares the Top Gear 2020: Fujifilm X-T4 Top or Flop? Love for X100V, X-S10 and XF50mm1.0

2020 Gear of the Year

It’s that time of the year, when blogs and youtube channels declare their best gear of the year.

We have already shared what DPReviewTV thinks is best here and what DPReview blog thinks is best.

Now it’s time for a roundup what all others consider their top and flop gear 2020.

The Fujifilm X-T4 is the best camera 2020 winner for CineD, Techradar, ePhotozine and also according to the German Stiftung Warentest, which is the go-to source for independent and competent reviews in Germany.

One prominent exception: Tony Northrup says the X-T4 the biggest disappointment of 2020. Why? You’ll find his video below. He might not like the X-T4, but he appreciates the X-S10, which Tony delcars the best camera below $1,000.

The Fujinon XF 50mm f/1.0 R WR is second best for Techradar and BH Explora.

BHphoto Explora

** CLICK HERE to Read the Rest of the Article **