With the new firmware, Fujifilm also released a new features guide. Down below you’ll find the link to the updated guide in your language.
Little Rant: only using the Fujifilm X-S10 with firmware 2.10 you can print directly from the camera to the Instax Printer. If you own any other Fujifilm camera, you have to first transfer your images to your smartphone (which is the smoothest thing in this world, right? ;)) and then print from your phone.
I do hope Fujifilm will bring soon support also for the other Fujifilm cameras. I can see many wedding photographers with higher end Fujifilm gear using the Instax Wide Printer during the event. They’d surely love it to be able to print directly rather than fiddling around with the camera remote app.
DPReviewTV published a video about their favorite camera and lens combinations for portraits at different price points.
Before we go to their top picks, a few thoughts.
In all combos below $3,000, DPRTV picked third party AF lenses to couple with Sony, Canon or Panasonic bodies. This just shows how precious third party autofocus lenses for a system are, as they help to keep the overall costs down by offering at the same time a good image quality.
And if money was no issue at all, they’d still get the GFX. It’s simply the best of the best, if you value also features like autofocus, eye detection and other advantages a modern digital camera can offer.
EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.
And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.
Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.
For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.
After this reality check, let’s see who “won” this year.
The Japanese website phileweb published an interview with Fujifilm managers.
They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.
Overall, they seem very confident and positive about the future of their imaging division.
Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.
Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.
I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.
Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.
FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.
This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.