Fujifilm X-S10 New Features Guide for Firmware 2.10 and Little Rant: Why Instax Wide Printer Support Only for X-S10?

Fujifilm has released firmware update 2.10 for Fujifilm X-S10 earlier today (we reported here).

Among the others is adds support for the brand new Fujifilm Instax Link Wide printer and the older Instax Mini Link printer.

With the new firmware, Fujifilm also released a new features guide. Down below you’ll find the link to the updated guide in your language.

Little Rant: only using the Fujifilm X-S10 with firmware 2.10 you can print directly from the camera to the Instax Printer. If you own any other Fujifilm camera, you have to first transfer your images to your smartphone (which is the smoothest thing in this world, right? ;)) and then print from your phone.

I do hope Fujifilm will bring soon support also for the other Fujifilm cameras. I can see many wedding photographers with higher end Fujifilm gear using the Instax Wide Printer during the event. They’d surely love it to be able to print directly rather than fiddling around with the camera remote app.

Rant over… down below the new features guide.

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DPRTV Best Camera and Lens for Portraits: Dream Combo is Fujifilm GFX100S with GF110mmF2, X-S10 with 56/1.2 Best Below $2,000

DPReviewTV published a video about their favorite camera and lens combinations for portraits at different price points.

Before we go to their top picks, a few thoughts.

In all combos below $3,000, DPRTV picked third party AF lenses to couple with Sony, Canon or Panasonic bodies. This just shows how precious third party autofocus lenses for a system are, as they help to keep the overall costs down by offering at the same time a good image quality.

Only for Fujifilm, who won the sub 2K category, DPRTV went with the Fujifilm X-S10 and native Fujinon lens: the XF56mmF1.2 (which according to our sources will get a refresh in 2022). Btw, that lens was one of my reliable and trusted workhorses at the recent wedding I shot.

Overall this denotes that Fujifilm just made a terrific error to close their mount for so long. An error, that they finally fixed. Better late than never.

Also, APS-C dominates the sub 2K segment, showing that this sensor size (and lenses) just offers a terrific value for money.

For bigger budgets below 10K, the Fujifilm GFX100S wins coupled with the Fujinon GF 110mm F2.

And if money was no issue at all, they’d still get the GFX. It’s simply the best of the best, if you value also features like autofocus, eye detection and other advantages a modern digital camera can offer.

With that said, here are DPRTV’s top picks:

Under $1,000

  1. Canon M50 Mark II with Sigma 56mm F1.4 DC DN Contemporary
  2. Sony A6100 with Sigma 30mm F1.4 DC DN Contemporary

Under $2,000

  1. Fujifilm X-S10 with Fujinon XF 56mm F1.2

Under $3,000

  1. Sony A7C with Sigma 85mm f/1.4 DG DN
  2. Panasonic S5 with Sigma 85mm f/1.4 DG DN

Under $5,000

Difficult to pick Canon R series, as there are not really nice mid-range options and the better lens options are too expensive and break the budget

  1. Nikon Z7II with Nikkor Z 85mm F1.8 S

Under $10,000

  1. Fujifilm GFX100S with GF110mm f/2: Awesome choice, favorite portrait lens. The camera is light and compact and has all the image quality you could ever ask for
  2. Canon EOS R5 with Canon RF 85mm f/1.2

Dream Combo (Money No Issue)

  1. GFX100S with GF110mm f/2: that’s still the best choice

Get Yours

EISA Awards 2021/22: Fujifilm GFX100S and X-S10 Snap Awards and Everybody Else Too

EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.

And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.

Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.

How much?

For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.

After this reality check, let’s see who “won” this year.

Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focus camera
Fujifilm X-S10: BHphoto / AmazonUS / Adorama / Moment / Focuscamera

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New Firmware Features Guide for Fujifilm GFX100 (v 4.00), GFX100S (v 1.10) and X-S10 (v 2.00)

Earlier today Fujifilm has released a major firmware updates for Fujifilm GFX100 and X-S10, and also a new firmware also for Fujifilm GFX100S.

The changes are substantial and require Fujifilm to update the owners manual for these cameras.

Down below you can find the link to the “New Features Guides” published by Fujifilm.

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Fujifilm Releases Major New Firmware for GFX100, GFX100S and X-S10

Just 24 hours after the previous new firmware rollout for several cameras, Fujifilm has also released the long awaited and major firmware updates for the Fujifilm GFX100 and X-S10, as well as a new firmware for the Fujifilm GFX100S.

FujiRumors will provide all details and download links down below.

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Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

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Apple Adds RAW Support for More Fujifilm Cameras Including Fujifilm X-T4 and X-S10 with MacOS Big Sur and iPadOS 14.5

FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.

This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.

Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.

Down below you can find the fill list of currently supported X and GFX cameras.

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