Just 24 hours after the previous new firmware rollout for several cameras, Fujifilm has also released the long awaited and major firmware updates for the Fujifilm GFX100 and X-S10, as well as a new firmware for the Fujifilm GFX100S.
FujiRumors will provide all details and download links down below.
Fujifilm has announced a new firmware update for the Fujifilm X-S10 for late June.
You’ll find all details down below.
The Japanese website phileweb published an interview with Fujifilm managers.
They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.
Overall, they seem very confident and positive about the future of their imaging division.
Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.
Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.
I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.
Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.
FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.
This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.
Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.
Down below you can find the fill list of currently supported X and GFX cameras.
Photons to Photos published their Fujifilm X-S10 dynamic range sensor measurement data.
Base ISO is ISO 160 and dual conversion gain starts at ISO 500 instead of the ISO800 on the X-T3.
Minimal (and negligable) dynamic range improvements.
You can access and manipulate the data here at Photons to Photos.
Fujifilm has issued a press release, explaining that due to shortage in parts, some Fujifilm gear will see shipping delays.
You can find the press release and the full list of affected gear below.
Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).
So how did Fujifilm perform in the year of the COVID-19 pandemic?
In a nutshell:
For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).
It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.
And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.
This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.
Here are some excerpts:
Here is a major roundup about Fujifilm cameras and lenses. Lots to read and see, including a face off between the $6,500 Sony A1 and the $1,700 Fujifilm X-T4.
Fujifilm has released a couple of new firmware updates. You can find all details and download links below.
Luminar AI has just received a software update. They also launched it with a limited time discount (save 40%).
If you want to buy Luminar AI, you can get it with $/€10 discount using code “FUJI”.
Main features of the new version:
