Fujifilm won* seven “Red Dot: Brands & Communication Design 2022” Awards.

• Hybrid instant camera “instax mini Evo”
• Software for GFX Series of mirroless digital cameras “FUJIFILM Pixel Shift Combiner”
• Image-stabilized binoculars “FUJINON TECHNO-STABI TS-X 1440/TS12X28/TS16X28”
• 3D image analysis system “SYNAPSE VINCENT Ver.6.1” 【Best of the Best Award】
• Intensive hydrating cream “ASTALIFT Opme”
• Men’s skin care series “ASTALIFT MEN” STARTER KIT
• Reagent Labels Design Relaunch

Well paid, Fujifilm!

*LOL

** Yes, I know that the more these awards companies give away awards, the more they will get money from other companies to promote their products using their logo. But I am 100% sure that these award companies refuse to earn more money by giving away more licenses and prefer to make a super tough selection, make less money and make a honest service to customers who trust those logos.

• Instax Mini Evo – USA: BHphoto, AmazonUS, Adorama
• Instax Mini Evo – EUROPE: AmazonDE, CalumetDE, AmazonUK, AmazonIT, AmazonFR, AmazonES

via Fujifilm

Wooden Camera has released accessories for the Fujifilm X-H2S.

• Wooden Camera Full Camera Cage for FUJIFILM X-H2S
• Wooden Camera FUJIFILM X-H2S Unified Accessory Base Kit
• Wooden Camera FUJIFILM X-H2S Unified Accessory Advanced Kit
• Wooden Camera FUJIFILM X-H2S Unified Accessory Pro Kit (Gold Mount)
• Wooden Camera FUJIFILM X-H2S Unified Accessory Pro Kit (V-Mount)
• Wooden Camera LW 15mm Baseplate for FUJIFILM GFX 100S & X-H2S
• Wooden Camera D-Tap to FUJIFILM NP-W235 Dummy Battery (12″)

Get Yours:

• Fujifilm X-H2S: BHphoto / AmazonUS / Adorama / Moment / Focuscamera
• Fujinon XF150-600mm f/5.6-8: BHphoto / AmazonUS / Adorama / Moment / Focuscamera
• Fujinon XF18-120mm f/4: BHphoto / AmazonUS /  Adorama / Moment / Focuscamera

I Was Gone… Fuller than Full Frame!

This summer my Fujifilm APS-C X gear dominated and found its way in my camera bag most of the time.

May it be my X-T4 used during my holidays on the Elba island in Tuscany with my wife and son, or my top-combo X-E3 with XF27mm2.8 R WR used in many of my short 1 day family friendly mountain hikes.

But not this time!

In fact, I just came back from an extensive multi-day mountain hike in the Dolomites, and this is what I packed:

• in my Photohiker 44 my PeakDesign Travel Tripod, some Hoya filters, spare batteries and the usual stuff like the Nitecore headlamp and so forth
• in my Camslinger Outdoor my Fujifilm GFX100S and GF32-64mmF4

So how did it go?

Well, the reason I mostly instinctively grab my X series gear is because, in addition to offering a great image quality, compared to my GFX gear it is simply lighter and more compact, plus there are some lenses I truly love in that system, like the XF35mmF1.4 R (which never stops to stun me), the Fujifilm X-E3 with XF27mmF2.8MKII (my go to combo to document my everyday family life) and the XF18-135mmF3.5-5-6.

But the lightness and sheer perfect balance of the APS-C X system made me forget one thing: how portable and flexible actually also Fujifilm’s medium format system is!

As you can see, this is how I hiked for several hours a day: a medium format camera and lens on my hip, the tripod most of the time in my camera bag as IBIS took care to compensate for my tired and shaking hands… and in my heart the certainty that no matter how tricky the light will be, no matter how challenging the conditions, no camera will be able to handle it better than my Fujifilm GFX100S does (unless you use one of those monstrous digital MF cameras, but good luck hiking with those… if you can afford it!)

So we can only be grateful to Fujifilm for making medium format so accessible in terms of size and price.

A Sony Shooter Lusts after Fujifilm Colors