Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Almost here – First Camera with REALA film simulation


It was a wonderful sunrise with golden hour in full power overlooking the Dolomites, when we told you that Fujifilm will launch a new film simulation on September 12 called Reala, the digital version of the much loved Reala film stock.

Make sure to check out the video… it’s worth it for the view alone.

Now, personally I am very thrilled about it and can’t wait to see how it looks like.

But as usual when we talk Film Simulations, there is a good number of people who says: “who cares, I shoot RAW anyway”.

And that’s totally fine. Everybody has different needs.

But there is a basic misconceptions here that we need to root out once for all.

The Film Simulation Misconceptions

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Fujifilm GFX100 II Additional Specs & Full Recap: 8fps, Full Size HDMI, Ethernet Port

FujiRumors is always happy to bring you exclusively the latest leaks about the Fujifilm GFX100 II.

And yes, I see our rumors are popular everywhere, often without attribution to FujiRumors.

But that’s not a problem, because while elsewhere you’ll find only rumors previously shared on FujIRumors, we just leap ahead with more rumors. So here is the next bunch ;)

  • 8 fps mechanical shutter
  • full size HDMI
  • Ethernet Port

Down below you’ll find the most accurate and comprehensive list of GFX100 II rumors.

Oh… and I am working on more GFX100II related rumors of course, but also other good stuff. You don’t want to miss it, trust me ;).

Oh, and trust me… it has an angled top plate. That rumor is 100% accurate (thanks to our sources for confirming it).

Fujifilm X Summit September 12 at 5 AM New York Time

GFX100II Rumors & More

BREAKING: This is the Name of the New Film Simulation Coming September 12

According to our trusted sources (thanks!) that the new film simulation coming September 12 will be called REALA.

The Reala film stock (sold with the name Reala Ace and Reala Superia and discontinued in 2012), was a aimed at professional and enthusiast photographers and it was Fuji’s first film with 4th layer technology for exceptional color accuracy, especially in fluorescent lighting (no greenish cast). The 4th layer technology would make also the 400H film so popular.

The original film was very loved by wedding photographers and seems to be ready to make its comeback in form of a new film simulation.

Let’s hope it will find its way in as many older Fujifilm cameras as possible. But so far I have no rumors about any firmware updates in this regard.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Which Film Simulation Would You Like to Get Next?

We have shared the rumor that Fujifilm will launch a new film simulation on September 12.

So the question now is: which film would you like to get on Fujifilm cameras in digital format with the next film simulation*?

It does not have to be an original Fujifilm film stock, but it can be inspired by film of any brand.

Just note that if Fujifilm would use a competitors’ film stock as base for the new film simulations, for legal reasons they  would change the name into something else.

For example, Classic Chrome is inspired by Kodak emulsions as Fuji insiders explained us here.

So, feel free to let us know in the comments down below what you’d like to see next.

*usually film simulations are inspired by film emulsions (Velvia & Co), or by certain photographic movements, as it was the case for the “American New Color” inspiration for Nostalgic Negative (full story here).

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Fujifilm to Launch New Film Simulation on September 12

Usually it goes like this.

Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.

But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).

That sucked, and I started moaning about it after the last X summit in May 2023.

But things are finally going to change on September 12.

According to our trusted sources, Fujifilm will launch a new film simulation on September 12.

One more thing to look forward to on September 12.

  • click here – How 3 Dollar Saved my Fujifilm X-T5 and Re-Discovering Classic Negative in Vietnam
  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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The 3 Biggest Fujifilm X Summit Disappointments