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BREAKING: This is the Name of the New Film Simulation Coming September 12

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According to our trusted sources (thanks!) that the new film simulation coming September 12 will be called REALA.

The Reala film stock (sold with the name Reala Ace and Reala Superia and discontinued in 2012), was a aimed at professional and enthusiast photographers and it was Fuji’s first film with 4th layer technology for exceptional color accuracy, especially in fluorescent lighting (no greenish cast). The 4th layer technology would make also the 400H film so popular.

The original film was very loved by wedding photographers and seems to be ready to make its comeback in form of a new film simulation.

Let’s hope it will find its way in as many older Fujifilm cameras as possible. But so far I have no rumors about any firmware updates in this regard.

Fujifilm X Summit September 12 at 5 AM New York Time
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