Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Almost here – First Camera with REALA film simulation

Reala

It was a wonderful sunrise with golden hour in full power overlooking the Dolomites, when we told you that Fujifilm will launch a new film simulation on September 12 called Reala, the digital version of the much loved Reala film stock.

Make sure to check out the video… it’s worth it for the view alone.

Now, personally I am very thrilled about it and can’t wait to see how it looks like.

But as usual when we talk Film Simulations, there is a good number of people who says: “who cares, I shoot RAW anyway”.

And that’s totally fine. Everybody has different needs.

But there is a basic misconceptions here that we need to root out once for all.

The Film Simulation Misconceptions

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BREAKING: This is the Name of the New Film Simulation Coming September 12

According to our trusted sources (thanks!) that the new film simulation coming September 12 will be called REALA.

The Reala film stock (sold with the name Reala Ace and Reala Superia and discontinued in 2012), was a aimed at professional and enthusiast photographers and it was Fuji’s first film with 4th layer technology for exceptional color accuracy, especially in fluorescent lighting (no greenish cast). The 4th layer technology would make also the 400H film so popular.

The original film was very loved by wedding photographers and seems to be ready to make its comeback in form of a new film simulation.

Let’s hope it will find its way in as many older Fujifilm cameras as possible. But so far I have no rumors about any firmware updates in this regard.

Fujifilm X Summit September 12 at 5 AM New York Time
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