Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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Tamron for X Mount, FujiRumors First Wedding and GFX100S Experience, Big Error Fixed, 2021 Rumors Check – Top 10 July Posts

I am a man on a mission: making being a Fujifilm X and GFX shooter even more fun than it already is!

How?

Well, by keeping you guys informed, entertained and possibly even excited about all things Fujifilm X/GFX using this humble blog called FujiRumors.

I hope I was able to do that in July, but I will work even harder in August in trying to make a hot summer even hotter with lots of breaking news and rumors.

And now let’s take a look at what happened in July with the top 10 posts of the past month.

  1. Tamron 18-300mm f/3.5-6.3 Di III-A VC VX D for Fujifilm X Mount Announced
  2. IT’S DONE! My First Wedding with Fujifilm X: Talking Gear, Film Simulations Love, What Worked Great (and What Not So)
  3. Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek
  4. Fujifilm X-T4, X-Pro3 and X-E4 Firmware Flawed and Removed from Fujifilm’s Website
  5. Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request
  6. Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)
  7. The Non-Love Story between DPReview and the Fujinon XF50mmF1.0 Continues – Silver Award
  8. Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap
  9. Tamron Managers Interview: “Fujifilm’s Market is Sufficiently Large. We Plan more X Mount Lenses” and more Tamron 18-300 Images
  10. Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)

Savings

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Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek

We’ve shared hands on images of the new Voigtländer Nokton 35mm f/1.2 for Fujifilm X mount earlier today.

Now we spotted an official teaser to this lens at the Voigtländer website. It’s in German, so I’ll share first the google translated version and then the original one in German.

Also, a Polish distributor has shared the full specs and press release, so we share that one too here on FujiRumors (google translated via optyczne).

Also in German you can find the full press release at photoscala (images below).

PRESS RELEASE and SPECS (translated)

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Animal Autofocus Already Available on Fujifilm Cameras, just not X/GFX! A Kaizen Request to Fujifilm!

These are crazy firmware days, great joys thanks to massive new firmware and some worries due to faulty firmware.

So let’s talk firmware today.

One of the autofocus features where Sony and Canon are running away to the competition is “animal autofocus“.

And while it is probably not a feature that most of us would massively use, it would be definitely still nice to have.

Now, the FujiRumors community often asked me if Fujifilm plans to ever such a feature in future.

Well, let me say this first.

Among all camera manufacturers, Fujifilm was actually the very first company to offer something like that, with the Fujifilm FinePix F80EXR.

As you can read in the product description here:

For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

So, considering that Fujifilm already had a similar feature, I am confident that they will offer that in future also on X and GFX series cameras, maybe extended to birds and other animals. Sure, it’s not a rumor, but looking at Fuji’s history makes me confident this is going to happen in future.

For more details about the Fujifilm FinePix F80EXR:

Characteristics of Dogs & Cats with Detection Difficulties (via fujifilm.com)

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Fujifilm X-H2 Price Indications, GFX50SII Price Leak, New Firmware Updates, GF30-75mm and More – Top 10 June Posts

June was another month rich of breaking rumors and news

Let’s hope our sources will help us to make June just as exciting as the whole 2021 was so far in terms of breaking rumors.

Now let’s look at what you should not have missed in May.

  1. Why I am Staying with APS-C, Myths of Primes over Zooms, 3 Areas where Fujifilm Needs to Improve, X-H2 Wishlist and More
  2. Fujifilm Releases New Firmware Updates for X-T4, X-T3, X-E4, X-Pro3, X-T200 and X-A7
  3. Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…
  4. BREAKING: Fujifilm GFX50S MKII Price Leaked
  5. Fujifilm X-H2 with 8K to Cost Less than Panasonic GH6 with 6K
  6. DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…
  7. Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup
  8. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  9. BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors
  10. Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Top 3 Bonus Rumors

  1. Fujifilm GFX50SMKII will Look Exactly Like the Fujifilm GFX100S
  2. Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)
  3. EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

All top 10 Posts so Far

  • Top 10 in May – Fujifilm X/GFX Timeline 2021/22, Fujifilm X-H2 Rumors, End of X-TransIV, Can Fuji X Lenses Cover Full Frame Sensor
  • Top 10 in April – Fujinon X Mount Roadmap Updated, Fujifilm X-H2 with 8K, Fujinon XF23/56 MKII & More
  • Top 10 in March – Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More
  • Top 10 in February – Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More
  • Top 10 in January – What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

The Fastest Growing Fujifilm Group

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Fujinon XF70-300mmF4-5.6 in Stock – Limited Number (4)

Due to the shortage in parts announced by Fujifilm (an issue that every electronic company in the world has right now), lots of Fujifilm gear is hard to find in stock.

Especially the most recently announced gear is widely unavailable.

Little curiosity: a long time and good friend of mine owns a little company that makes graphite components for the ovens needed to make silicon wafers, and he told me he has so much work right now that semiconductor facotries worldwide are tring to match the chip-demand.

With that said, one of the gear that is hard to find in stock, is the Fujinon XF70-300mmF4-5.6, which is not available at BHphoto here and Adorama here, but a limited number (4) is available at the time of this post at AmazonUS here.

In the last few weeks, I see more and more images taken with this lens at our facebook groups. And I must say what probably most impressed me, are its macro capabilities. Just go to any of our X series facebook groups linked below, search inside the group for “70-300 macro” and be amazed by what you’ll see,

And just overall, the XF70-300mm seems to be a great performer. Down below you can see some customer review ratings.

Gosh, I spend all my holiday/tavel/free time/restaurants money saved in 2020/2021 in gear already (GFX100S, GF64-32, XF80 macro, XF27mmF2.8MKII), and I am trying to save my marriage by not purchasing any new gear this year, but the XF70-300mm is one of my top temptations of 2021 along with the GF100-200, the GF50mmF3.5 and also my Nr.1 temptation, the X-E4.

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Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)

Half a year has passed.

Lots of rumors have been shared already (and many more will come ;) ).

However, there is something I never do: rank the rumors in a reliability ranking.

I hate to do that, as an anonymous rumor is not necessarily less reliable than a trusted rumor. There is much more that needs to be checked in order to determine if a rumor is reliable or not. And also, something that is rocksolid at some point, may become less sure later on as Fujifilm changes plans.

That’s why I hate to rank rumors.

However, it is something you request me to do, hence, 1 or 2 times a year I bend to your will and do just that.

So, you can find the rumor-ranking down below.

Also, we will check back and see which rumors FujiRumors got right and which wrong, so that you guys can judge my work and decide if your time on FR was well spent or not. I will be extremely brutal to myself and move in the wrong section every ever so minimal error I made, even though it was accurate at the time of sharing.

Two more things:

  • Included in the list some of the fake rumors circulating around that FujiRumors had to debunk.
  • If you want to get a timeline on when the products will come, check out this post.

One last note: Back in November 2020 we shared an article, where Sigma itself teased Fujifilm X mount lenses coming 2021. And as if that was not enough, they teased them again in February 2021. In between those Sigma teasers, on December 14, 2020, FujiRumors shared a rumor that Sigma has indeed plans to release Fujifilm X mount lenses. This rumor is not included in the list below, as it from 2020. If you want to check back the 2020 rumors, make sure to read this article.

So let’s start:

  • 49 rumors shared in 2021 so far (many more to come)
  • 27 rumors still to be verified
  • 21 correct rumors out of 22 verifiable rumors
  • 1 wrong rumor out of 22 verifiable rumors (I told you I’ll be brutal to myself ;))
  • 95,45% correct rumors

Rumor Overview with Rating

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Fujifilm Releases Major New Firmware for GFX100, GFX100S and X-S10

Just 24 hours after the previous new firmware rollout for several cameras, Fujifilm has also released the long awaited and major firmware updates for the Fujifilm GFX100 and X-S10, as well as a new firmware for the Fujifilm GFX100S.

FujiRumors will provide all details and download links down below.

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How Fujifilm Could Improve their Fujinon XF Lens Roadmap

FR-reader Roberto contacted me with a long and very interesting email regarding on how Fujifilm should develop their lens lineup in future. In fact, I thought it is a pity if I’d discuss this topic only via email with him, so I’d love to extend the conversation to the entire FujiRumors community.

Also, it is a known fact that Fujifilm reads FujiRumors, not only thanks to the fact that high ranked Japanese manager “love” Fujirumors, but also because they look at our survey and use them internally, in some cases even implemented 1:1 the lens wishes the FujiRumors community wanted in their official roadmap.

No wonder, as there is no place on the web that connects so many Fujifilm shooters like here on FujiRumors.

FujiRumors is the best place for Fujifilm to get online feedback from their customers, and knowing this, we take full advantage of it, also by sharing articles like the one Roberto wrote for us, which I think contains some interesting feedback that will end up discussed internally by Fujifilm, and who knows, maybe at some point will also become reality.

So, Roberto did his job wonderfully, I do mine and share it here… but now it’s your time to do yours, by reading the article and discussing it in the comments.

How Fujifilm Could Improved their X Mount Lens Roadmap

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