Dear Fujifilm, We Decided: These are the X and G Lenses You should Make Next

Top Lenses Results

So, the jury is in and a record-breaking 14,000+ of you guys voted the lens future polls!

It was an exciting head to head battle and for the overall results check this article.

For the X system, I have picked the most voted prime and most voted zoom lens, since last time we launched a huge lens request poll, Fujifilm also picked our top prime and top zoom, and made our wishes become reality.

For the G system, the selection was smaller, so I picked only the most voted lens.

When it comes to firmware wish lists, the race is extremely tight. Check the winner down below.

Top X Mount Prime and Zoom

  • Fujinon XF 10mm F2
  • Fujinon XF 18-35mm F2

Top G Mount Lens

  • GF 21mm F4 Tilt Shift

Top Wanted Firmware

  • Focus Bracketing Function

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Fujifilm X Summit: Recap of A Unique Event and One More Reason to Fall in Love with Fujifilm!

Fujifilm X Summit

What crazy days we had, triggered by the wonderful Fujifilm X Summit.

Fujifilm managers, engineers and designers explained their work, gave interesting insights and answered live questions of their customers.

Fujifilm even publicly asked us which lenses and firmware we would like next, letting us vote on various options (with overwhelming response by the FujiRumors community).

The X Summit shows, that the way Fujifilm interacts, listens and follows to customer needs, is more unique than rare, and it’s one more reason to fall in love with Fujifilm!

In case you missed it, make sure to check out our compact Fujifilm X Summit summary.

Fujifilm did an amazing job, customers answered in the best way possible, and for what it’s worth, I’ve also tried to honour the event by working restlessly and publishing 14 articles over the last weekend.

However, it seems that not everybody was able to keep track of it all, since I start to get emails from readers notifying me about news I have already published.

So I thought a quick recap could help:

Fun fact: at the X Summit Fujifilm said they will cooperate with Adobe for better X-Trans support, and four days later came this news:

  • click here – First Looks at ADOBE’s New Enhance Details Feature for Sharper Fujifilm X-Trans files
  • click here – ADOBE Improves Detail Rendering for FUJIFILM X-Trans RAW Files in Camera RAW 11.2

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Fujifilm GFX100 New Images and More Specs: 4K/30p with H265 Codec and 400 Mbps, 5 fps Continuous Shooting

larger view of the single Fujifilm GFX100 images below
larger view of the single Fujifilm GFX100 images below

We already knew that the Fujifilm GFX100 will be the first medium format camera able to shoot 4K/30p, but now Italian Fujifilm X photographer Luca Bracali and Italian store NewOldCamera dropped a few more specs from the GPP event in Dubai here (Luca) and here (NOC).

Lucky me that Italian is one of the 3 languages I manage much better than English (and poor you, who have to live with all kind of English errors I make), so here is the translation of the main new specs unveiled by Luca and NOC.

  • 4K/30p with H265 codec and 400 mbps
  • shipping within the end June
  • price: €10,000
  • 5 fps continuous shooting (GFX50S and GFX50R shoot at 3fps)

Full rumored and officially announced Fujifilm GFX100 specs and larger view of the images below:

** CLICK HERE to Read the Rest of the Article **

Fujifilm Publicly Asks Which X and G Lenses to Make Next, Shows Video Demo of New Fujifilm X-T3 April Firmware, Modular Compact GFX Body and More – X Summit

Fujifilm X Summit

Fujifilm hold the first X summit at the GPP in Dubai, an event aimed to listen to customer feedback in the best Kaizen tradition and discuss about the Fujifilm future.

For example, Fujifilm asked people which X and GFX lenses they should make next and which firmware update should come next.

Sadly there was not much participation (hardly 50 comments), so let’s see what happens if I share the same polls here on FujiRumors, the only Fujifilm community that can collect several thousands of votes within a few hours ;).

You find Fujifilm’s future X and GF lens survey down below.

Big news: just as we rumored a few days ago, the Fujifilm X-T3 will get a major firmware update, centered on autofocus improvements. It will come in April. Fujifilm showed a video demo of the improvements, and it was fairly impressive. Better face and eye tracking.

Here is the entire 1 hour and 48 minutes video summed up in key points for you. You’re welcome :).

X and G Mount – starts 27:48

Why no Full Frame

  • All brands go to mirrorless, and to different mounts and sensor sizes
  • Medium Format makes it easier to design lenses for higher resolution. But also needs more power
  • Barney from DPReview says there is no perfect format. It depends on what the customers wants
  • Every format has Pros and Cons
  • Focus is APS-C size. Provides fast system and enough resolution
  • For higher resolution, go GFX
  • Fuji’s R&D challenge is to make APS-C quality better and GFX smaller

X mount

  • X-mount design: sensors are getting better and so sensitive, that they have to deliver light through the lens in a very precise way
  • More light, less digital correction
  • Value Angle: Long technical explanation. In short: the wider the value angle, the more precise and easier they can send light to the sensor
  • Fujifilm compares the value angle of X-mount to full frame, and they show that X-mount has much wider value angle (screenshot below)
  • Canon and Nikon full frame mirrorless have smaller value angle
  • The Value angle of Sony full frame is very narrow
  • Wider value angle gives more flexibility for lens design. Allows for more light and less digital correction

FUTURE CONCEPTS – starts 41:57

XF33mm f/1.0

  • XF35mmF1.4 vs XF33mmF1.0: the XF 33/1 needs to be twice as big, since it needs to let in and correct twice the light
  • XF33mmF1 has more than twice lens elements than the XF35/1.4
  • to correct aberration on the XF33mm f/1.0 you need around 7-10 glass front elements
  • the XF35mmF1.4 has only 7 elements overall
  • the backside of the XF33mm f/1.0 has about 8 to 10 glass elements
  • overall the XF33mm f/1.0 has more than twice the lens elements
  • the 7 to 10 glass elements on the front of the 33/1 weight about 200 gram
  • challange is to move heavy lens elements precisely during autofocus
  • Toshi was not satisfied with the size of the lens, but he understands the challenges of developing it. However, he invites engineers to make it still as small and light as possible

XF16mm f/2.8 and XF 16-80mm f/4 working protoypes

  • XF16mmf/2.8 announcement soon
  • XF16-80mmf/4 will follow. Launch later this year. Lens feels really light

Future X and GF lenses

  • Fujifilm asks people which lenses Fujifilm should develop next – FujiRumors added the polls down below
  • Tilt shift lens is very likely to come next for G mount system
  • Zack Arias agrees with FujiRumors and he does not want a 35/1.4 MK II because he does not want the 35/1.4 magic to go lost
  • development costs of new lenses are very high

FUTURE GFX CONCEPTS and GFX CAMERAS – starts 59:39

GFX Concepts

  • Mirrorless should be free from all legacy
  • Fujifilm shows design mock-ups of GFX
  • they show a very small cubic and modular GFX, where you can attach a grip unit and viewfinder unit. So you can build the GFX according to your style (full video here and original full video here)
  • the modular GFX is just a mockup, but Fujifilm hopes it won’t take long to create such a small device
  • Medium format size can be reduced a lot, but there are challenges, for example a smaller shutter unit and better battery efficiency
  • with global shutter Fujifilm can make it smaller

The clear message here is: don’t worry, we are going to make the GFX system a whole lot smaller. So invest into GFX, and we will deliver you also a super-compact body one day.

GFX 100

  • Fujifilm shows a working prototype of GFX100 and they take a sample on stage, including pixel peeping
  • at 100MP the benefits of medium format shine, because it’s easier to design lenses that resolve 100MP for MF than for full frame or APS-C
  • hand-holdable medium format camera thanks to IBIS
  • GFX100 will cost around $10,000, but final decision has not yet been made
  • Coming before June

COLORS and IMAGE QUALITY – starts 1:17:46

  • They explain their color science.
  • The steps are: signal, measure, calculate, tune, target color
  • there will be new film simulations and they asked people which should come next (FujiRumors has already expressed its opinion)

FIRMWARE – starts 1:27:25

  • 250+ total firmware updates made since the original X100 has been introduced
  • They show upcoming firmware of X-T3 with significant autofocus improvement. Better face detection, better tracking, better eye AF. Coming in April. Check it out in the video embedded above or on youtube at 1:28:35
  • Fujifilm also said they will give us the opportunity to switch between faces with the new firmware
  • survey about which firmware should come next
  • they official mention Kaizen as their philosophy

Q&A

  • Fujifilm is studying the rating system
  • Adobe X-Trans support: Adobe says that for them to get good results with X-Trans is difficult, it’s a lot of work. Fujifilm will support Adobe for better processing
  • People ask for complete Camera Remote App redesign
  • Fujifilm is working on improved camera remote app

There will be more X summits, and you can interact at slido here, and of course you will be the first to know, if you follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

Which Fujinon XF Lens Should Fujifilm Make Next? - max. 2 selections

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Which Fujinon GF Lens Should Fujifilm Make Next? - max. 1 selections

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Firmware Wishlist - Pick 1

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The Magic of the Fujinon XF 35mm f/1.4 Explained and Why Fujifilm Should NOT Make an XF 35mm f/1.4 MK II

The Fujinon XF 35mm f/1.4 Magic

Why an article about Fujifilm’s oldest X-series lens, the Fujinon XF 35mm f/1.4, in 2019?

Because our recent poll has shown, that the XF35mmF1.4 is the most loved Fujinon lens overall, and I thought that, based on official Fujifilm statements, we try to investigate what makes this lens so incredible popular and loved.

Fujifilm said that, when designing the XF 35mmF1.4, they had 2 choices:

  • follow the MTF test criteria and create a lens that scores high at MTF charts
  • don’t care about specs & charts and design the lens thinking at the real life use

Fujifilm went for the real life use, and the result is a lens, the Fujinon XF35mm f/1.4, that is “decent” according to MTF charts, but amazing in real life. To know more about it, check out the XF 35mm f/1.4 development story at fujifilm-x.

Also Fuji Guy Billy recently said here, that Fujifilm did not want to create a clinically perfect lens, but a lens with character. We could call it a “perfectly imperfect” lens, a unique lens, or, in other words, a lens with a “magic touch“.

I also remember Fujifilm saying a few years ago, that while designing the Fujinon XF35mm f/1.4, they decided to go for a slower focussing lens, because they saw that, with a faster focus mechanism requiring a different internal design, the XF35/1.4 would have lost its “magic“. If I find the article, I’ll share the link here later on.

  • fuji-x-forum: That 35mm f1.4 magic in other Fujinon lenses?

XF 35mm f/1.4 MK II ?

And now comes the part that will make me extremely unpopular and you will probably ban me from FujiRumors. :)

While working on this article, I thought that maybe Fujifilm should NOT make an XF 35mm F1.4 MK II (which is your first choice for a MK II version according to this poll).

But before you destroy your keyboard while typing angry comments, give me a chance to explain why.

In the light of what Fujifilm officially stated, I agree with what FR-reader (and X-Pro line lover ;) ), PC1512 said here:

“People need to understand that the existing 35 1.4 will never be “updated” with a magic new motor and suddenly be quicker focussing; the optical formula people like so much is the reason that it’s a slower focussing lens, because of the weight of all the elements which are designed to be moved as one unit to achieve focus.

To speed that up significantly you need to change the optical formula, which means it becomes an entirely different lens. Effectively that’s what they did when they produced the 35 f2 – and wisely kept the 1.4 still available as an alternative.”

We love our Fujinon XF35mm f/1.4 for its “magic”… a magic that would probably go lost in a Mark II version.

Do you want weather sealing?

Well, when I destroyed my Fujifilm X-E2 (I had to jump into a river with all my gear), despite my desperate attempts to rescue my X-E2, the camera died forever, but my beloved Fujifilm XF35mm f/1.4 survived, and still today it works like a charm. So I am confident it will survive also if I am catched by some rain.

Do you want faster autofocus?

Try to get a Fujifilm X-T3, which breaths new life into older lenses in terms of AF speed.

I’d love to hear what you guys think about it… and yep, I have my shitstorm helmet on ;).

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Fujinon XF 8-16mm F2.8 and XF 200mm F2 Compared to Equivalent Full Frame Glass, Owner Manuals, Reviews and More

Fujinon APS-C vs Equivalent Full Frame Glass

The Fuji year 2018 saw the arrival of two high-end, fast and top quality lenses, the Fujinon XF200mm f/2 LM OIS WR and the Fujinon XF 8-16mm f/2.8 LM WR.

Both Fujinon lenses are still smaller, lighter and cheaper than perfectly equivalent full frame glass, as you can see in this comparison, where we compare the Fujifilm XF200mm f/2 (with 1.4 TC) versus the Canon EF 300mm f/2.8L and the Fujinon XF8-16mm f/2.8 with the Canon EF 11-24mm f/4L USM.

Check out the comparison here.

Price and size is one of the advantages of an APS-C system. For more advantages, read this article.

And as soon as the Fujinon XF33mm f/1.0 hits the market in 2020, Fuji’s APS-C system will have also an equivalent to something like the Nikkor 58mm f/1.4G and the Sigma 50mm f/1.4.

So, that was the fast glass.

But many people, who buy into an APS-C system, probably do it because they look for the best balance between size, weight, price and performance.

Lenses like the Fujinon XF 16mm f/2.8 (which will come soon) and the Fujinon XF 16-80mm f/4 (which will come later), perfectly fit into the philosophy of the “balance“. Great performance in a compact, flexible, portable and affordable package.

My prediction: Fujifilm will sell the XF16mmF2.8 and XF16-80mmF4 like hot cakes, just like they do with their f/2 trinity, the XF23mmF2, XF35mmF2 and XF50mmF2.

Good that Fujifilm is boosting up its lens production by 70%.

But today’s roundup is all for the big and fast guys, the Fujinon XF 8-16mm f/2.8 LM WR and Fujinon XF200mm f/2 LM OIS WR. Enjoy it.

Fujinon XF 8-16mm F2.8: BHphoto, Adorama, AmazonUS, Focuscamera
Fujinon XF 200mm F2: BHphoto, Adorama, AmazonUS, Focuscamera

Fujinon XF 200mm f/2

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 Has Two Joysticks

Fujifilm GFX100

When I was at Photokina, Fujifilm was very attentive not to display the Fujifilm GFX100S from the backside. And also the images they published on the web so far don’t show the backside of the camera.

However, I took a close look at the images we have so far, and I noticed that there are two joysticks at the back of the camera (see top image). Other cameras with integrated battery grip, such as the Nikon D5 and the Canon 1Dx MK II, also have two joysticks. And also Fuji’s own vertical grips for X series cameras offer an additional joystick.

Down below more leaked Fujifilm GFX100 specs… definitely more exciting than today’s one ;).

Recently we also compared the size of the Fujifilm GFX100 with several other cameras, including the Sony A7III and many more. Check out the comparisons here.

Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

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RUMOR, NEWS and COMMUNITY

Fujifilm GFX 100

  • 100 Megapixel BSI IMX461 sensor
  • Sensor already used by Phase One here
  • More expensive than Fujifilm GFX 50S. Price not final, but could be about as much as Hasselbald X1D
  • Available in 2019
  • Final Announcement 2nd Quarter 2019
  • 4K video 4:2:0 10 bit internal and 4:2:2 via HDMI
  • no crop at 4K @ 30p
  • full sensor phase detection coverage
  • around $10,000 – Fuji US manager said $9,995
  • X Processor 4
  • two joysticks
  • resistant to up to -10°C
  • pixels shift multishot
  • IBIS
  • Fujifilm GFX 100 size comparison vs Fujifilm GFX 50R and Canon, Sony, Nikon cameras

Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

TOP DEALS

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FujiRumors 2018: Most Read Articles, My Most Used Gear, Top & Flop Blogger Moments and HAPPY NEW YEAR 2019!

? Are You Guys Crazy? ?

I don’t know where the heck you find the time to do all this, but here is what you guys did in 2018:

  • 53,889 comments on FR-articles (147 comments a day – average 53 comments on each article)
  • 327,831 votes in 86 polls
  • 698,112 hours spent on FujiRumors (all of you combined passed 80 hours a day on FR)

Your incredible participation explains very good, why Fujifilm reads us with greatest care, as proven multiple times such as here, here and here.

? Am I Crazy? ?

I feel so privileged to host such a wonderful community here on FujiRumors, that I’ve tried honour your fantastic participation by delivering you in 2018:

I gave my best in my communication to you also in 2018:

  • about 4,500 emails written [fujirumor@gmail.com]
  • well over 1,000 private messages written on Facebook and Twitter
  • 1,214 replied comments in FujiRumors articles

Phew!! :)

? The Impossible is Possible Thanks to… ?

FujiRumors is FujiRumors, only thanks to…

  • ALL SOURCES who helped me also this year with the rumors. Your support was once again incredible. Being a Fujifilm X shooter is so much more fun thanks to your help, and in a world with strong competition from SONY, CaNikon and Co, you help to keep the eyes of the internet world glued also on the Fujifilm X world
  • ALL READERS who decided to support FujiRumors by commenting the articles, by dropping me a link to interesting content, news, deals and by sharing our content on social media and forums. You make this community unique on the world-wide web.
  • ALL SUPPORTERS who decided to purchase products using our affiliate links and who clicked on the banners on our website. I do put heart and soul into this blog, but without your support, I would have to close FujiRumors tomorrow morning.
  • ALL CONTRIBUTORS who decided to write a guest post for FujiRumors. You do enrich the FR-experience with your great content
  • ALL PEOPLE AT FUJIFILM who worked hard to keep up designing, developing and crafting wonderful cameras and lenses and for covering us also in 2018 with Kaizen love

? Top Blogger Moment 2018 ?

The moment I realized, that the new XF lens roadmap disclosed by Fujifilm Japan featured exactly the top prime and top zoom lens we wanted back in February 2017. We explained how we influenced Fujifilm Japan in this article.

Now, I keep my feet well set on the ground, and I know we can’t always influence Fujifilm’s decisions. But the fact that in this case Fujifilm “copied” our Fujinon XF lens wish list and made it become reality, filled my heart with joy.

It’s a recognition that Fujifilm listens closely to what the lively FujiRumors community says and wants. So, dear readers, thanks for your immense participation, it means everything to me, and it makes everything possible :).

Runner Up: My photokina 2018 visit. It was once again super busy, but fantastic.

? Flop Blogger Moment 2018 ?

The moment I realized that Fujifilm would have made several announcements during my European road trip with my grilfriend in July (some images on my Instagram).

So it happens that I was on the road through France and Italy, trying to figure out the exact announcement dates, changing my travel schedule and hostel bookings, cancelling some day trips and so forth.

But that’s how it is. FujiRumors is a one man show. If I don’t write on it, nothing happens here.

At least the July announcements were hot! A new lens roadmap, new lenses, new cameras. So the blogging itself was exciting for me.

And regarding my girlfriend, well, a few romantic dinners later on fixed everything ;).

 ? Most Read on FujiRumors ?

Most Read Article

Most Read Category

Most Read Non Rumor Article

Most Read Guest Post

Day with most Contacts

? Most Used Gear ?

Most used camera:

It’s game over for my lovely Fujifilm X-T1. I have maybe used it for 5% of my images since I own the Fujifilm X-E3.

I got an offer from a friend to buy my X-T1, but I am still hesitant to sell it.

My X-T1 followed me on my travels, snapped my all time favorite image, climbed the highest peaks and so much more, that I just still love it, and it’s hard for me to get rid of it.

Rationally speaking I should sell, emotionally I still can’t.

Most used zoom lens:

The Fujinon XF18-135. My copy is astonshing good. It’s the swiss army knife in my line-up. And the excellent OIS helps for low light handheld shots.

I rarely travel without my XF18-135. For example, this is one of my favorite images of 2018, and it’s taken with the XF18-135 during my road trip in France.

And since I own it, I basically never used my XF55-200 and rarely used my XF18-55, and at some point in 2019 I might sell them. The only zoom lens that I still use fairly enough to justify to keep it, is my Fujinon XF10-24.

Most used prime lens:

In late 2017, I bought the Fujinon XF27mmF2.8, probably the most underrated lens in Fuji’s line-up. At the beginning I used it all the time.

But at some point during 2018, my good old Fujinon XF 35mmF1.4 pretended its attentions, and ended up to be still my most used prime lens. That lens has some magic, I can’t explain. And that’s why it’s still my most use lens.

But I still use and love the XF27mmF2.8 quite a lot, and it’s in fact my Nr.2 prime, well ahead of my Nr.3 lens, the Fujinon XF23mm F1.4.

 ? Happy New Year 2019 ?

2019 is here…

Now you guys promise me to keep up having fun with your photography, and I promise you to put my best into FR also in 2019.

A wonderful, healthy and fun 2019 to everybody out there reading these lines.
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? Social Media Boom ?

Our social media and pages have reached new heights:

And our facebook groups exploaded: