These Fujifilm Products Won the EISA Awards

Many years ago a bunch of people had a brilliant idea: why don’t we team up to give away meaningless awards that companies will pay us lots of money to “win”.

The idea turned out to be extremely successful.

Since then, once a year, on a tropical island sipping their mojito’s, a group of people meets with the difficult task to make up as many categories as possible to make every brand win and maximize their profits.

Today the concept still works, the tropical islands have fast WiFi, and selecting winners has become more fun than ever.

Anyone out there who wants to team up with to create an award?

We can discuss this idea on my all time favorite place in the Caribbeans (where I jumped from 46 feet cliff as you can see here).

* this is a satirical post (sort of)

And the Award goes to…

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Top 10 Fujifilm Camera Flops (and Errors to Avoid in Future) :: Tons of Firmware Updates :: Sigma X Mount Lenses :: Top 10 February Posts

Pre-Orders

Here are the top 10 articles for February.

  1. Fujifilm Releases Firmware Updates for X-T4, X-T3, X-S10, GFX100S, GFX100 and GFX50S
  2. Top 10 Fujifilm X Camera Flops and 10 Errors Fujifilm Should Avoid in Future
  3. BREAKING: Sigma to Launch Three X mount Autofocus Lenses Soon
  4. BREAKING: Sigma X Mount Lenses to be Announced in February
  5. Sigma vs Zeiss Touit X Mount: Why Sigma is Not Making the Same Error Zeiss Did
  6. RUMOR: These are the First Three Sigma X Mount Autofocus Lenses
  7. Important Notice: Firmware Bug on Fujifilm X/GFX Cameras can Block Access to Files Saved on SD Cards (Fix Coming Shortly)
  8. Sigma 18-50mmF2.8 for Fujifilm X Currently Under Development
  9. Fujinon XF23mm f/1.4 R LM WR Reviews, XF70-300 vs XF100-400, Hands-on with XF33mmF1.4 and XF27mmF2.8 R WR and More
  10. Fujifilm Firmware Updates for X100V, X-E4, X-Pro3, X-T30II, GFX50R, GFX50SII

Also do not miss:

And last but not least:

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Fujifilm’s Biggest Mistake (Northrup): Medium Format Distraction and Lack of Fast APS-C Zooms to Compete with Full Frame

Tony and Chelsea Norhtrup posted a video about the biggest error the various camera manufacturers do.

  • they don’t offer full frame. You have to jump to medium format
  • they need better autofocus
  • Fujiiflm saw youtube channels comparing their APS-C cameras against FF cameras
  • as a consequence, Fujifilm became too obsessed about sensor size and launched a medium format system
  • but Fujifilm launched their MF system in a time when the whole camera market was going down due to the rise of smartphones
  • by launching a new mount, they split all their R&D and marketing
  • their mounts are not compatible
  • they should have just stick with APS-C at this point and focus all their R&D for their APS-C system, giving us more X mount cameras and lenses
  • Fuji wanted to become a big contender, but they ended up being a niche (a niche the Northrup’s appreciate)
  • but to get work done, they pick a full frame Sony, Canon or Nikon
  • he’d shoot Fuji if they’d offer an XF50-100mmF1.8, as he’d get similar results to a full frame 70-200mmF2.8
  • he wants focusing speed of Sony and Canon, background blur, low light capability
  • all that does not need a bigger sensor, just bigger and faster lenses
  • Fujifilm misunderstood reviewers, and gave us medium format sensor instead of faster APS-C lenses
  • instead of making huge lenses for medium format they should have made huge lenses for APS-C

My own two cents?

GFX – a Distraction?

Offering medium format was a brilliant long term move and I have elaborated why here.

But yeah, I can’t see the future. Nobody can. So Tony’s opinion is just as valid as mine. The future will tell.

Two System, Less Cameras and Lenses for APS-C due to limited R&D

Maybe I am not so much into other brands, but I don’t feel like Fujifilm is releasing less gear than other brands.

The real issue was more that so far not many third party brands released AF lenses for Fujifilm, but that has been solved in the meantime.

But in some way it is true. No GFX system could potentially mean more resources for X mount. But I think this is also why Fujifilm waited so long before offering a second sensor option. They did want to wait that their APS-C lineup is rich in lenses and once well covered, they can free up resources for other projects.

Lack of Fast Lenses

First off, let me say that there are many fast Fujinon XF lenses such as the XF200mmF2, XF8-16mmF2.8, XF50mmF1.0 as well as all the nice f/1.2 and f/1.4 primes.

But what about the f/1.8 zooms he’d wish for the X system? Well, that brings us to the next point.

High ISO

In the past, pushing your digital cameras to high ISO was something we absolutely wanted to avoid, as the performance was so bad. To avoid to go too high with ISO, we did indeed need fast glass for low light photography.

But that was the past. Today, ISO performance on digital cameras is vastly improved, which means you don’t need to try to desperately avoid high ISO with super fast and expensive glass. Nope, you can also push ISO up much higher than you ever could in the past.

What this means is that you can put smaller, lighter and more affordable lenses on your camera, as you can compensate the slower aperture with a higher ISO value.

Down below I will share a video of an extreme low light recovery I made of my wife overlooking the hills of Ronda in Andalusia, Spain (we made our honeymoon there). She basically went from almost invisible black to nicely visible in clean colors (thank you X-Trans for that high color fidelity) and in my eyes also very contained levels of noise, which make the image pleasing and usable.

But what about Bokeh? Let’s talk about it.

Bokeh

Not enough background blur? Well, this one is easy to answer. I’ll just share an image down below. And it’s not even the fastest lens Fujifilm has to offer (you can get even more radical with this one).

Autofocus (and Computational Photography)

True, Sony and Canon have better autofocus. But the point with autofocus is, that once it is near perfect, there is not much to improve anymore. Fujifilm just needs to catch up with Sony and Canon, and then the “autofocus war” will be basically over, since there will be little room for further enhancements.

Where there is much more room for improvement, is computational photography. And this is an area where smaller sensors simply are superior to bigger sensors. In fact, if done wisely, it could be even lead to a Renaissance of the M43 system (as the Panasonic GH6 shows with its terrific high res handheld mode). And certainly APS-C has a potential advantage here over full frame or medium format.

 

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Full List of Third Party Autofocus Lenses for Fujifilm X Mount – Updated with Sigma X Mount and Voigtlander NOKTON 23mm F1.2

With the latest Sigma X mount releases, it’s high time for us to update the list of third party lenses with autofocus support for Fujifilm X series cameras.

We will include also the newly announced Voigtländer NOKTON 23mm F1.2 (as well as the already available Voigländer Nokton 35mm f/1.2 X), which are not autofocus lenses, but they have electronic contacts for EXIF data transfer and more.

Available Now or for Pre-Order:

Announced / to Come for Sure:

Rumored to Come Next:

We Don’t Forget:

Electronic contacts for software correction support, EXIF, etc, but no Autofocus

We Have It!

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New Voigtländer Nokton 23mm f/1.2 for Fujifilm X Coming Soon

Voigtländer Nokton 23mmF1.2 X

Last year, Cosina launched the Voigtländer Nokton 35mmF1.2 X, with no autofocus, but with electronic contacts which allows for transfer of EXIF data and more (more details at the bottom of the article).

Now Cosina will also launch the Voigtländer Nokton 23mm f/1.2 APS-C lens for Nikon Z and Fujifilm X mount.

Also in this case, there will be electronic contacts but not autofocus.

It’s nice to see that Cosina understands us Fujifilm X shooters (or most of us) better than what Sigma does, and did put the effort to design the X mount version with an aperture ring. I wish the new Sigma X mount trinity would have an aperture ring too. But it’s no dealbreaker in my eyes. I shot my 27mmF2.8 without aperture ring for long and with great joy (but I replaced it now with the new XF27mmF2.8 with aperture ring).

For me, shooting Fujifilm is not only, but also about the experience. This is also the reason why I got the TTArtisan 23mm f/1.4. It’s the look and feel of it, attached to my X-E3 or X-T4, that simply makes me enjoy shooting with it every now and then.

And surely the new Voigtländer NOKTON lenses for Fujifilm X hit the same nerve, with a lovely vintage design and the bonus of electronic contacts that make it an appealing option for X shooters.

Personally, though, the Voigtländer options is not on my radar, because my Fujifilm X-E3 camera is not supported (yet). The full list of supported X series cameras can be found at the very bottom of this article.

New from Sigma

via dc-watch and digicame-info.

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Voigtlander NOKTON 35mm F1.2 X – Important information regarding data communication: There are restrictions associated with different camera models.

  • Transfer of EXIF data possible  – (note * 1) (note * 2)
  • Focus magnifier (focus peaking) –  possible Distance display possible
  • Distance display – possible
  • Image stabilization – possible on all models with an image stabilization
  • function Parallax compensation – only possible with X-Pro3 Body

Communication compatible models und Firmware (note *3)

  • Body Firmware X–H1 v1.10 or later
  • X-T4 v1.00 or later
  • X-T3 v1.00 or later
  • X-T2 v4.10 or later
  • X-Pro3 v1.00 or later
  • X-S10 v1.00 or later
  • X-E4 v1.00 or later
  • X-T30 v1.00 or later

RUMOR: These are the First Three Sigma X Mount Autofocus Lenses

We already told you that Sigma will launch three X mount lenses soon.

Well, according to our sources, the the lenses will be:

  1. Sigma 16mm f/1.4 DC DN Contemporary
  2. Sigma 30mm f/1.4 DC DN Contemporary
  3. Sigma 56mm f/1.4 DC DN Contemporary

Sadly the Sigma 18-50mmf/2.8 DC DN won’t be included in Sigma’s X mount lens launch offering, but let’s hope it will follow at a later stage.

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The Guardian Nominates Fujifilm Shooter and WPP Award Winner Yasuyoshi Chiba “Agency Photographer of the Year”

image courtesy - Yasuyoshi Chiba (via The Guardian)
image courtesy – Yasuyoshi Chiba (via The Guardian)

Do you remember when back in 2020, photographers using Fujifilm X and GFX gear creamed off tons of prestigious awards at the World Press Photo Awards, including the top spots for the two most prestigious categories, World Press Photo of the Year and World Press Photo Story of the Year?

Well, Yasuyoshi Chiba, the winner of the World Press Photo of the Year, who took this amazing image with his Fujifilm X-H1, has now been nominated “Agency Photographer of the Year” by The Guardian.

Congratulations again to Yasuyoshi Chiba and make sure to check out his instagram here, where all the images shared so far are taken with the Fujifilm X-H1 and Fujifilm GFX100.

As for the images in this specific reportage from Tigray (Ethiopia), Yasuyoshi Chiba used his GFX gear with the one lens I dream to own for my GFX100S, the Fujinon GF50mm f/3.5.

For the full article check out TheGuardian here.

One more thing:

Yasuyoshi Chiba is planning to do photo exhibition of the images of Tigray from Ethiopia (and Sudan for refugees) in February and March, both at Fuji’s imaging plaza (below is info, in japanese though). Pictures at the exhibition are all taken by GFX100+GF50mm.

Some Fuji Pro Work:

Not enough? Well, then know that photographers using Fujifilm cameras also…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

Hey Jared… are you really sure about that Fuji, LOL? ;)

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Zeiss Touit Fujifilm X Mount Deals (Save up to $150)

The Fujifilm X mount Zeiss Touit Trinity is right now in offer with up to $150 savings.

Fujifilm Deals:

Fujifilm X Lab “Secret” Development Story of Fujinon f/1.4 lenses and More “Full Power” Lenses Coming in Future (also Zooms)

In episode 22/23 of the Fujifilm X Lab series, Fujifilm managers and engineers gather together to talk about the inside story and what they call the “development secrets” of the new generation fast f/1.4 prime lenses, the “XF18mmF1.4 R LM WR“, “XF23mmF1.4 R LM WR” and “XF33mmF1.4 R LM WR“.

Episode 22 is dedicate to the Fujinon XF18mm f/1.4 R LM WR whereas episode 23 focuses on the Fujinon XF23mmF1.4 R LM WR and  Fujinon XF33mmF1.4 R LM WR.

It’s once again in Japanese and we rely on the automatic Google translation tool, which is far from optimal. I went through this pain for you and summed it up below. However, if any Japanese FR-reader has the time and would like to make a better translation for us, feel free to drop it down in the comments or send it over to me at fujirumor@gmail.com.

With that said, down below are the key points of the video as we as the video itself.

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