MARK THIS DATE: Fujifilm X Summit NYC 2022 on September 8 at 2PM New York Time

Fujifilm X Summit

The Fujifilm X Summit has just been announced for September 8 at 6PM GMT time. It will take place in New York City.

So definitely mark this date in your calendar:

  • September 8th at 2PM New York Time
  • September 8th at 8PM Berlin Time

The only thing Fujifilm has announced for September is the high resolution Fujifilm X-H2, which we have already shared the price and some specs of.

What else has Fujifilm on their official roadmap for 2022? Let’s look at it:

NOTE: THIS DOES NOT MEAN that it will all drop on September 8. It could well be that Fujifilm will make it an X series exclusive event. Or that they’ll only focus on the Fujifilm X-H2.

Whatever it is, FujiRumors will let you know soon enough.

Rumor Storm Incoming

And you know what?

A terrific rumor storm is about to unleash ahead of September 8, so don’t miss out to read FujiRumors in the next days and weeks ;).

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“Sony A7IV will Always Have a Special Place in My Heart, But I am Selling All my Sony Gear for Fujifilm X-H2S” and Here is Why

Maybe you have noticed that lately we tried to highlight also reviews from smaller youtube channels, along with the usual big ones.

Now, I won’t enter the discussion on why it seems that at least some of the big channels have a conflictual relationship with the Fujifilm managment, leading them to either ignore Fujifilm cameras (some never reported about the launch of the X-H2S) or to review Fuji gear… how can I say that… to review it not with the same care as they do with other brands.

But that’s not the article, where we want to talk about it.

What you need to know now is: we will keep covering the reviews of huge channels (in case they cover Fujfiilm, but highlight when they make errors like here and here), but also highlight smaller channels every now and then.

Small channels might not have the best studios, lights and audio, but they are often run by truely passionate photographers, who probably shoot more pictures with their gear out on the field than many of the huge channels combined. So their opinion, at least in my eyes, has just the same value the one of massive youtube channel.

So today we talk about TC, who owns the Sony A7IV and lots of lenses, but after his comparison with the Fujifilm X-H2S, he decided to sold off his entire Sony full frame kit. If you want to know why, you can find the video below as well as a summary.

Why are You Scared of PSAM? ;)

Before we go ahead, just a little consideration of myself. Why are you scared of PSAM?

Look, TC switched back to Fujifilm among the others because it has a PSAM dial and he loves it. So now we have a former Sony shooter coming back to the Fujifilm camp thanks to the Fujifilm X-H2S.

And isn’t that what we want? And what Fuji needs? More people shooting with their gear?

What damage does it do to us retro lovers?

Fujifilm has basically already said that there will be a Fujifilm X-T5, X-E5, X-T40, X-Pro4, X100V successor… and all of them with the retro feel we all love. That’s plenty of options that will continue to exist for us.

And now let’s see what motivated TC to sell all his Sony gear to switch to Fujifilm.

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VOTE NOW: Are You a Fujifilm X-T Shooter? Tell Us if You Own also the Vertical Battery Grip

We shared the rumor coming from a new source, that the Fujifilm X-T5 will be the first X-T camera that won’t offer a vertical battery grip option:

After we shared our rumor, some said this will totally cripple the X-T line (which is Fuji’s by far best selling line).

That made me wonder how popular the vertical battery grip really is among Fujifilm X-T shooters, so I thought I could launch a survey about it.

So…

  • if you are a Fujifilm X-T camera user (X-T1, X-T2, X-T3, X-T4)
  • … and ONLY if you are a Fujifilm X-T camera user…

… feel free to vote the survey down below.

I am a Fujifilm X-T camera user and...

View Results

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Fujifilm X-H2S Reviews Drop on the Web, with Lots of Happy (and Well Tracked) Faces

The Fujifilm X-H2S is falling into hands of fellow X shooters, and hence reviews are spreading all over the web.

In short we can say that this camera is making lots of people very happy. :) This is autofocus performance as never seen before on any Fujifilm camera, and at that level won’t be found even on the Fujifilm X-H2 or Fujifilm X-T5, as they both will feature a non-stacked 40MP sensor.

Blog Posts

  • keithwee – A hands-on review of the Fujifilm X-H2S – Future Optimisation and the 3 meanings behind the ‘S’.
  • ondrejvachek – Stacked and packed – Fujifilm X-H2s review

Youtube Reviews
CameraLabs & Co

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Fujifilm X-T3 Discontinued (but it Resisted 2+ Years After it Was Replaced by Fujifilm X-T4)

Back in September 2021, Fujifilm quietly introduced the Fujifilm X-T3 WW. The Fujifilm X-T3 “worldwide” version is an X-T3 sold without battery charger!

It was the best deal on an X-T3 you can get, but now it is starting to run out of stock forever, as for example BHphoto has marked it as discontinued.

The X-T3 was a massive hit for Fujifilm, and even though it has been replaced by the Fujifilm X-T4 in February 2020, it was able to stay on the market until now.

It’s actually incredible how long it could “resist” and keep up selling on the market despite the X-T4 with IBIS being launched 2+ years ago.

However, now it’s time also for the Fujifilm X-T3 to retire. The Fujifilm X-T4 will keep the sales for the X-T series going, at least until we get the Fujifilm X-T5.

Fujifilm X-T5 Rumors & Hints

IN STOCK CHECK

Let’s Talk Kaizen: about What Changed, What Didn’t, and The Choice Fujifilm Had to Make

Recently a Fujifilm manager said that they are committed to bring X-H2S autofocus features as much as possible to older models (X-T3/X-T4).

So what, is Kaizen coming back?

Well, Kaizen never left. It was just on semi-pause for a while, and for an excellent reason I might say.

Let me explain.

Fujifilm vs The Rest

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10 Things You Might Have Missed: Fujifilm X-H2 40MP X-Trans, September X Summit, Overheating Drama Ends, Crazy X-H2S Video Dynamic Range and More

What an event! What a day! And how much stuff to digest!

Now, the main specs of this camera are known. But going through the various video coverage, I’d like to highlight a few things that given the massive amount of information some might have missed.

All you read below can be found in the videos of our live blog coverage.

Fujifilm X-H2 40 MP is X-Trans

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Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

When I posted my article about the top 10 failed Fujifilm cameras (and errors Fujifilm should avoid in future), of course some of you had a legit and often also well argued opinion on which cameras I should have included.

And one particular comment encapsulated nicely a fear that is spreading among the Fujifilm community.

The biggest error ! Loosing who you are! Creating PSAM cameras!

And the disappointment for PSAM dials arose again just recently, when we informed you that the Fujifilm X-H2S will have a PSAM dial too.

So what, is Fujifilm spamming us with PSAM dials?

And looking at it more broadly, is Fujifilm losing its retro soul?

Well, I think there is way too much drama around this topic. Even the most hardcore retro lover (like me) should enjoy the fact that Fujifilm is releasing cameras with PSAM dials.

Here is why.

  • Fujifilm has sold its soul to the mainstream market. They are ditching their lovely vintage style and operation to spam the market with more PSAM dial cameras.
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Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

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Sirui Anamorphic Lenses for Fujifilm X on Sale Now

The Sirui Anamorphic lenses for Fujifilm X mount are right now in offer until April 30.

These will be great lenses for Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5, Fujifilm X-T6, Fujifilm X-H2, Fujifilm X-H2S, Fujifilm X-H3, Fujifilm X-H2r, Fujifilm X-Pro4 and all the other cameras that Fujifilm will launch in the decade to come, such as the Fujifilm X-T7, Fujifilm X-H4, Fujifilm X-H5, Fujifilm X-Pro5, Fujifilm X-E5, Fujifilm X-H20, Fujifilm X-S20, Fujifilm X-H2O (the underwater X-H2)… ;)