Did the Panasonic S1/R Fiasco Prove FUJIFILM Did Well to Skip Full Frame?

The Mirrorless Endgame

Some of you think that talking about “mirrorless endgame” or “mirrorless war” is a bit too dramatic. And yes, I actually agree with that, but also not!

I explain:

War” or “Endgame” suggest an epic fight with violent ending. That will definitely not happen. At least not with all camera brands.

While Samsung joined the mirrorless market spectacularly with the Samsung NX1 and left just as spectacularly, by capitulating overnight, other brands will quietly disappear, reducing their products cycles, their innovations, and one day, silently, just stop it all.

The harsh truth is: in a camera market shrinking that fast, it is not plausible to think that everybody will continue grow and prosper.

So we are in the endgame now.

The good news for us customers is: companies lower their prices, beef up their cameras, race for innovation, cover us with firmware love, and fight for every single one of us.

We, the customers, win in any case ;).

About Skipping Full Frame

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DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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Five Reasons to Switch to Fujifilm for Weddings, From Full Frame DSLR to Fuji X, Worth it? and More Switch Stories

Fuji X Switch Stories

FujiRumors is a 100% independent space.

I don’t get free or discounted gear from Fujifilm, I don’t get special customer service, I don’t get invitations and free flights/hotels to launch parties, I don’t get free t-shirts or hats… and that’s good so.

I wake up, I go to work, I come back home, I blog and I write whatever I want.

This independency allows me to write for example articles like the ones below, that Fujifilm surely did not appreciate:

So actually I don’t think there is one brand out there, that we attacked more than Fujifilm ;).

But my job is not to make Fujifilm happy, but to be loyal to those of you, who decide to read this blog. And hence, I will report everything. Fujifilm does not pay me a penny, and if this blog runs at all, it’s only because you decide to support it.

On the other hand, I can’t hide that I simply fell in love with Fujifilm many years ago, and it’s a love that gets stronger as the years pass by.

So, while I will keep up delivering you everything, every now and then, I also feel like sharing some good switch stories of people, who talk so passionate about Fujifilm.

It’s the same enthusiasm that caught me many years ago, hence, I will share a few of these stories today.

Check them out or not, it’s up to you.

Enjoy your weekend, love you all (even if don’t shoot Fuji ;) )
Patrick

Join FujiRumors on Facebook, Instagram, RSS-feed and Twitter

Switch to Fuji X

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This Guy Mounted the Fujinon XF 56mmF1.2 on Sony A7R and Shows it Covers Entire Full Frame Sensor Area

Fujinon Lenses on Full Frame Sensor

Back in 2015, John investigated the question if Fujinon X glass can cover larger sensors areas than APS-C, by projected the light passing through Fujinon lenses on a piece of paper (full report here). His conclusion:

I could be wrong in my assumptions, […] but this difference between the Samyang and Fujinon lenses is proof enough for me that the X-mount can handle a larger sensor.

But John’s test was only theoretical.

What happens if you really mount a Fujinon lens on a full frame camera? Will there be heavy vignetting or not?

Albert tried to answer this questions by modifying the mount of his Fujinon XF 56mm F1.2, and basically making a Sony E-mount lens out of it.

And it did work out very well. Albert writes:

Lucky for me, it turns out to work pretty well, the XF56mm F1.2 covered the full frame sensor nicely, and the performance is on par with the popular classic lens, such as Canon FD 58mm f1.2 and Nikkor 50mm f1.2

I wonder, which other Fujinon lenses would cover full frame, too.

I guess red badged lenses such as the XF16-55, XF50-140, XF200mmF2 and XF8-16 as well as fast primes like the Fujinon XF35mmF1.4 and XF23mmF1.4.

You can read the whole article all and see the pictures at foodgrapher here. The article is dated October 2018 but passed unnoticed to all, until a FR-reader (thanks) send me the link via anonymous rumor box and I can now share it on FR. Thanks for your support also in 2019 :).

Fujifilm will Never go Full Frame

And before you start suggesting Fujifilm should put a full frame sensor into the existing X mount…

In no way I want to suggest that Fujifilm will go full frame. I share this test only to show how big the circle of projection of certain Fujinon lenses is, and Fuji’s APS-C camera use only the central (and best) part of the light circle.

And don’t forget: Fujifilm boss (and FujiRumors “lover”) Toshihisa Iida said loud and clear: “Fujifilm will NEVER go Full Frame“. Hence, I can’t see Fujifilm going full frame in any form or shape.

DON’T FORGET TO FOLLOW and JOIN:

Imagine FUJIFILM would go FULL FRAME Tomorrow Morning…

If Fujifilm Would go Full Frame….

So, top Fujifilm manager Toshi Ilda said it clearly here: “We will NEVER go Full Frame!”

NOTE: this is not an article against full frame. I just try to put myself in Fujifilm’s shoes and see what it would mean for them to go full frame.

Now, apart from the fact that I 100% agree with what CanonWatch said:

Never say never, even if you’re making the best APS-C mirrorless cameras on the market

Remember when Fujifilm said they will never be able to offer IBIS on Fuji X Mount cameras?

Anyway, Fuji says. there won’t be any full frame camera, and according to this huge FujiRumors poll, most of you guys agree with Mr. Toshi.

But imagine…

Imagine Fujifilm would go full frame tomorrow morning.

Mostly due to the slower full frame sensor readout compared to APS-C (as listed in our advantages of APS-C over Full Frame), it would be a Full Frame Fujifilm that:

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