DPReview 2020 Gear Awards: Canon Dethrones Sony, Fujifilm X-S10 Triumph but did they Forget the GFX Lenses?

Best Gear 2020

DPReview awarded the best gear of 2020.

Lots of what they say makes sense, but I don’t really agree with everything. For example, the Fujifilm X-T4 is second in the mid-range ranking behind the Canon R6, which costs $800 more. For me, the Fujifilm X-T4 is so much better value for money.

Worth to notice, Canon grabs some of the most prestigious top spots, which in the past were usually in solid Sony hands.

And to me totally unsurprising: the little and affordable Fujifilm X-S10 is not only the best entry level camera, but it also grabs the second spot as overall top product 2020.

I am saying it since I’ve shared the first rumors: Fujifilm is doing lots of things right with the X-S10. If you don’t need weather sealing or 2 SD card slots, it’s by far the best value for money camera you can buy.

Last but not least the glorious Fujifilm X100V, frankly without any competition in the fixed lens compact camera segment.

What I do not get is the lack of any GFX lens. Not only the Fujinon GF30mm f/3.5 or Fujinon GF45-100mmF/4 have not been awarded, but they did not even enter the shortlist of candidates.

In my opinion the GF lenses would have highly deserved a top spot. But I guess the GFX system is not really on DPR’s radar due to rather limited market share, and it’s easier to award gear that is also a big hit at the box office.

Let’s go through the list.

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Curiosity: Fujifilm X-T4 has Better Video Dynamic Range than Canon EOS R5 and Canon EOS R6

Gerald Undone has tested the Canon R5 and Canon R6.

His review focuses mostly on video, so check it out if you are interested in the new Canon cameras (which, as we said, are Canon’s declaration of the death of DSLR’s).

Overall the review is not really that positive, as the new Canon R5 and R6 have some serious limitations, and show one more time that putting stuff into cameras just to decorate the specs sheet, but then making them unusable in real life use, is not a smart way to deal with customers, and this might backfire terribly.

But hey, we Fuji shooters have already a lot of stuff to worry and struggle with in our own little photography X/GFX space, that we won’t talk about the issues with the Canon EOS R5 and R6 here.

But one thing I’d like to mention it.

At minute 6:09, Gerald shares the results of his video dynamic range testings, and he says that the APS-C Fujifilm cameras (such as X-T3 and X-T4) beat the full frame Canon EOS R5 and R6 in this area.

Also, as said in another video shared down below, the Fujifilm X-T4 exhibits less flickering at higher shutter speeds compared to the Canon EOS R5. Also in this video, they confirm the Fujifilm X-T4 is winning in terms of video dynamic range. Since the Canon R5 costs 3 times a Fuji body, he would have hoped for better results.

Not bad for the little (and much more affordable) Fuji’s ;).

So, that’s the little good Fuji news. Now back to complaining about the lack of X-T3 firmware and Co. ;)

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Top 10 July Posts: Full Frame kills APS-C? :: Fujinon XF27mmF2.8 and XF50mmF1.0 Rumors :: Fujifilm X-H2 Dreams and More

I did my best to run FujiRumors during my holiday in South Italy, and I hope you did not notice all too much that I was busy with jumping into crystal clear water, eating ice cream and enjoying cool beers (my reward after months of COVID-19 caused home teaching).

But now I am at home again, and FujiRumors has all my attention again… so, get ready for some good stuff coming in August ;).

And in case you were busy with holidays too and missed some of our articles, here is a list of top ten July posts that you should better not have missed.

With that said, even on holidays, be careful, take your precautions and make sure to stay safe.

  1. Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance
  2. RUMOR: Fujifilm to Launch Fujinon XF 27mm f/2.8 Mark II
  3. Fujifilm X Lab Episode 2: The ACROS Magic, Fuji X-T3 Autofocus Regrets, Kaizen Updates and Looking Forward to X Series Future
  4. Astrophotography with Fujifilm: Get Stellar Results with Fujifilm APS-C and Medium Format Cameras
  5. Nikkei: “Japanese Camera Industry Strangles Itself. 88% Decline in 10 Years. On the Brink of Extinction, Unless…”
  6. The Fujifilm X-Pro3 will Save Photography and More Companies Should Take the Risk to Do Unique Things
  7. FR-readers Wishlist Corner: Fujifilm X-H2 Dream Features, Fujifilm X-E4 Survey, Fujinon XF 135mm F3.5 and More
  8. Fujifilm X-T4 Firmware 1.02 Tested: This Pro Videographer is Blown Away by Improved IBIS and Wishes the Same for Fujifilm X-H1
  9. Fujifilm USA Explains How You Can Become a Fujifilm Ambassador in 3 Steps and Announces X Photographers Program Changes
  10. RUMOR: Fujinon XF 50mm f/1.0 Coming 2020 for Around $1,500

Do not miss:

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Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance

High End APS-C vs Entrly Leve Full Frame

First off let me say this:

I am a fan of competition. I want camera manufacturers to fight for customers, to work hard, to squeeze new tech into cameras as much and fast as possible for the most affordable price they can.

Hence, the more sub $2,000 full frame cameras hit the market, the more I am happy, that also Fujifilm ASP-C shooters like myself will profit from it in the long term, as this will push Fujifilm to work harder than ever.

So, I personally welcome the brand new Nikon Z5, the Sony A7III, the Canon EOS RP and also the Canon EOS R6.

But there is something I do not understand…

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices come back today, after the announcement of the Nikon Z5.

Now, let’s look at a few facts:

  • after many years of death proclamations and multiple full frame mirrorless cameras, Fujifilm X is still here
  • not only “we are still here“, but even in times of COVID-19, Fujifilm is the only brand, that didn’t see a massive sales decrease (report here)
  • until 2018, in terms of worldwide mirrorless market share, Fujifilm came third very close to Canon, far ahead of Olympus, Nikon and Panasonic (report here)

So here is the thing: either customers are stupid, or they see it the same way as these industry insiders (DPReview included), who claim that APS-C is the sweet spot.

To be clear: the Nikon Z5, Sony A7III, Canon EOS RP and the Canon EOS R6 are all very nice cameras.

But there is one thing, that sets Fujifilm X apart from all those “entry level” full frame cameras: it can squeeze so much tech into sub $2,000 cameras, that other brands can not.

Or, in other words: their main selling point (full frame), becomes their main limitation, since if you want to deliver full frame cameras under $2,000, you have to cut costs on other sides.

Let me explain.

Entry Level Full Frame vs High End APS-C

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The Impossible Specs Comparison: Canon EOS R5 vs Canon EOS R6 vs Fujifilm X-T4 vs Fujifilm GFX100 vs Sony A7rIV vs GFX50S

Well, it’s hard to compare Fujifilm flagship cameras to anything else, for the simple reason, that Fujifilm decided to stay out of the full frame war, and focus on the advantages that other formats like APS-C and Medium Format offer.

So, inevitably, every comparison can be called “unfair”.

For example, B&H Explora said in their dedicated Canon EOS R5 comparison article, that:

there are plenty of real advantages to medium format, which is why we aren’t daring to make a comparison with the Fujiflm GFX100, but sticking with the Fujifilm GFX 50S here.

But has that ever stopped us from making unfair comparisons? I don’t think so.

So, while waiting for the first real life reviews to hit the web, and hence the first real life comparisons, down below you can find a nude and crude specs comparison between the Fujifilm X-T4, Fujifilm GFX100, Canon EOS R5 and Canon EOS R6.

If you want the megapixel master comparison, check out the following one: GFX100 vs GFX 50S vs Canon R5 vs Sony A7rIV