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Fujifilm X-S10 Press Release and Specs Leaked

The Fujifilm X-S10 press release and full specs have now been leaked by nokishita. You can find it all down below.

The US price is $ 999 for the “X-S10 Body”, $ 1399 for the “X-S10 XF18-55mm Kit”, $ 1499 for the “X-S10 XF16-80mm”, and $ 999 for the “XF10-24mmF4 R OIS WR”

Remember, announcement is October 15 at 9AM New York time, at a dedicated X summit event, which we will stream live here on FujiRumors.

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Full Specs and Press release

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BREAKING: Next Fujinon X Mount Roadmap to Include Fujinon XF 18mmF1.4 WR

Phew… I am back home… what a stressy day…

Anyway, what did I have to tell you?

Oh right… the surprise lens to come! :)

Well, according to our trusted sources, Fujifilm will add a new XF18mm f/1.4 weather resistant prime lens to the upcoming new X mount roadmap.

Now please read carefully!

As you know, a top Japanese Fujifilm manager said there will be 4 new Fujinon X mount lenses released within February/March 2021, and FujiRumors has shared them all for you already.

I confirm that the lenses listed above are indeed the 4 new lenses that the manager was talking about, and hence the ones that will be officially announced by February/March 2021.

And I also confirm what I just published today: a new XF18mm f/1.4 will be added to the next X mount roadmap.

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RUMOR: New Fujifilm X Lens Roadmap Coming Soon

According to a new anonymous source (that uses a nickname, thanks for that), Fujifilm is going to soon announce a new lens roadmap.

TO THE SOURCE: if you want, we can have a more direct and confidential talk via email (fujirumor@gmail.com). Would be great if we could. Otherwise no problem, thanks a lot already for the help today and for using a nickname, which helps me a lot already.

As you know, a top Japanese Fujifilm manager said there will be 4 new Fujinon X mount lenses within February 2021, and FujiRumors has already shared them all for you.

It’s unclear if there will be an update also for the G mount lens roadmap. But we have leaked Fujifilm’s internal long term G mount roadmap already.

  • see here – Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

Besides the already pre-announced Fujinon GF80mm f/1.7, here are the top 2 candidates to enter the G mount lens roadmap next:

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Fujinon XF Wildlife Photography Lenses Needed, Base ISO 100, Firmware Wishes and More – FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

Because it touches the wish expressed by Michel, Willy and Kenneth, I invite you to check out also our big Fujinon XF wildlife photography survey and other long telephoto primes articles we have previously shared (list below).

Overall, there seems to be a strong wish by the FR-community for longer primes.

But we know the stellar Fujinon XF200mm f/2.0 did not sell well, and hence it’s obvious that Fujifilm is now a bit reluctant to invest further in long lenses.

But keep in mind, the XF200mmF2.0 comes with a 1.4x teleconverter designed specifically for this lens, which transforms the XF200mmF2 lens basically in a 280mmF2.8 lens. So, with 1 single lens, here is what you get:

  • XF 200mmF2.0 = full frame 280mmF2.8 (f/2.8 DOF equivalent)
  • XF 280mmF2.8 = full frame 420mmF4.2 (f/4.2 DOF equivalent)

If you want to, you can check out our previous “long telephoto primes” related articles.

I also got many wishes regarding future cameras, but since this roundup is already hefty enough, I will share the “camera-wishlist” at a later point.

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FR-readers Wishlist Corner

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Top 10 September Articles: New Firmware Updates, X-S10 Rumors, Why Sony A7C does not Kill APS-C, Fujifilm X-H2 Breaktrough and More

Here are the top 10 articles for September.

Looking back it seems we had a fun month. But you know what… I have the feeling it will just get better from now on. ;)

And what about this… a fun experiment?

Write in the comments what you think will become the top 10 articles of October. Let’s see who will come closest to the real deal ;).

  1. Firmware Updates for Fujifilm X-T4, X-T3, X-T2, X-T1, X-H1, X-Pro3, X-Pro2, X-Pro1, X-E3, X-T20 and X-T30 Released
  2. Fujifilm X-S10 New Mid-Range Camera is Coming
  3. Fujifilm X-S10: Fuji’s First APS-C Mid-Range MILC camera With IBIS
  4. Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer
  5. Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More
  6. Fujinon XF 10-24mm f/4 Mark II Coming Soon
  7. Viltrox 56mmF1.4 vs Fujinon XF 56mmF1.2 First Image Quality Comparison
  8. Fujifilm X-S10 Coming October 15
  9. 4½ Great Reasons Why the Fujinon XF50mmF1.0 Exists (NOT Shallower DOF) and Differences to 56mmF1.2 (APD)
  10. 2019 Mirrorless Camera Market: FUJIFILM is Solid Third with 500k Shipments Behind Sony (1.65 million) and Canon (940k)

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The Fujifilm Gear I Just Sold, the One I Struggle to Sell and the XF Lenses I will Probably Sell Soon (Before XF27mmF2.8 MK II Arrives)

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FujiRumors Instagram

As you might know, in 2020 I added new gear to my Fujifilm X collection: the Fujifilm X-T4 and the XF56mmF1.2.

The Fujifilm X-T4 turned out to be a great investment already just for the COVID-19 online teaching I had to do.

I am not he biggest fan of the selfie screen (for the reasons I elaborated here), and for my needs the 3-way tilt screen is clearly superior, but other than that it’s such a powerful machine, that sometimes I find myself grabbing it over my X-E3, just because of sheer performance-boost it gives me.

As for the XF56mmF1.2, it was supposed to get heavy use at my friends’ wedding, but due to COVID-19, it has been postponed to next year. And since overall we try to be careful and avoid crowded events and gatherings of people, where the XF56mmF1.2 would shine to take some candid portraits, I used it less than I would have wanted. But I use it, even if just for taking pictures of my old dog in a lonely forest, and I love its output. Although, I must admit, the XF50mmF1.0 is my new forbidden dream already.

Damn, life with GAS is complicated :).

Anyway, with new gear joining my X arsenal, other gear had to go.

Hence, here is what I just shipped to new owners:

The reason is simple: since I own my travel go-to lens, the XF18-135mmF3.5-5.6, the 18-55 and 55-200 didn’t get as much use anymore. And yes, the 18-55 and 55-200 might still be optically a bit superior to my 18-135, but my XF18-135 sample is also very good, giving me a super-zoom range that is more than enough for my needs, basically replacing them both, the 18-55 and 55-200.

And then there is my X-T1.

I put it up for sale for €290, but that’s hard to sell. It’s an X-T1 without mushy buttons, with super-sticky rubber, no light-leak… a perfect X-T1. But while the lenses sold like hot cakes within 24 hours, the X-T1 is still there for sale.

But more gear will be put on sale I guess. Why? Down below the list of gear I own, and what will probably be sold next… and what I will keep.

  • X-T4 (keep)
  • X-E3 (keep)
  • X-T1 (currently for sale)
  • XF23mmF1.4 (keep)
  • XF27mmF2.8 (I will probably sell it before the new XF27mmF2.8 MK II is announced, and get the new one, in the hope it has an aperture ring)
  • XF35mmF1.4 (keep forever)
  • XF56mmF1.2 (must resist to XF50mmF1.0 siren songs)
  • XF10-24mmF4 (probably I won’t sell it, even though the XF10-24mm MK II is coming)
  • XF18-135mm (keep)
  • BONUS: Samyang 12mmF2

I am 100% sure that the XF10-24mmF4  MK II and the XF27mmF2.8 MK II are coming. After the announcement of those lenses, Fujifilm will probably drop prices on the MK I versions, just as they significantly dropped the price on the XF56mmF1.2 right after the XF50mmF1.0 announcement.

Hence, if you are considering to get the MK II version, you might be better off selling the MK I sooner rather than later.

Also, I am in the market for at least one more lens. And I will ask you a clear and specific recommendation. But not now. Time will come pretty soon, when you’ll be able to guide me through my buying decision, just as you did with the X-T4 and XF56mmF1.2.

Until then, take care, stay safe, and have fun with whatever gear you use.

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Firmware Updates for Fujifilm X-T4, X-T3, X-T2, X-T1, X-H1, X-Pro3, X-Pro2, X-Pro1, X-E3, X-T20 and X-T30 Released

Fujifilm has released several firmware updates.

Down below you’ll find all the details officially shared by Fujifilm.

The main course of the meal is improved support for the Fujinon XF50mmF1.0 R WR. for “enhanced AF speed and enabling Color Shading Correction to mitigate subtle color casts when images are made at the lens’ maximum F1.0 aperture“.

I wish Fujifilm would specify, which bugs are fixed. For example, as FujiRumors found out for first, the recent X-T4 “minor bug fix” was actually a major one, as it fixed the exposure stepping issue.

Anyway, down below all the details.

Press Release

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Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.

APS-C vs FF

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Viltrox 56mm F1.4 XF Coming September 20

Viltrox has announced that the new Viltrox 56mm f/1.4 for Fujifilm X mount will be available on September 20.

You can pre-order it now at BHphoto here.

Good timing to announce it just a few days after the launch of the latest Fujinon-bomb, the Fujinon XF50mmF1.0.

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Fujinon XF50mmF1.0 R WR

Top 10 August Posts: Leaving Sony FF for Fuji X, Mysterious New Fuji X Camera, The Power of Fuji Colors, Why No Full Frame and More

Here are the top 10 posts for August:

  1. Global Shutter: 120+ MP for Fujifilm GFX120 and 31 MP for Fujifilm X-H2?
  2. This Professional Landscape Photographer Explains Why he is Leaving SONY Full Frame for FUJIFILM APS-C
  3. Fujifilm Manager Explains Why Medium Format and Not Full Frame, Talks About Fixed Lens GFX, X-Trans MF Camera and More
  4. RUMOR: Fujifilm to Release a New Mid-Range Camera that is NOT an X-T30 or X-E3 Successor (Mysterious new Fuji)
  5. Hungry for Fujifilm X-H2, Visions for X-T5, Hopes for X80, Modular Fujifilm GFX, Monochrome and More – FR Readers Wishlist Corner
  6. LIVE NOW: Fujinon XF50mmF1.0 Beta Tester Shows First Sample Images
  7. A Midsummer Night’s Dream: Should Fujifilm put a Full Frame Sensor in the GFX G-Mount?
  8. BREAKING: Fujinon XF 50mm f/1.0 Announcement on September 3 and cost $1,500
  9. The Power of Fujifilm Colors: See Pure Fuji Colors in Action at our New Fujifilm Film Simulations Group
  10. LEAKED: Fujinon XF 50mm f/1.0 Press Text – World’s First F1.0 Autofocus Mirrorless Lens!

Bonus Posts:

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