A Midsummer Night’s Dream: Should Fujifilm put a Full Frame Sensor in the GFX G-Mount?

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waste of space or good idea? small full frame sensor in big G mount
waste of space or good idea? small full frame sensor in big G mount

Full Frame Fujifilm?

There are many ways to define what I am going to write about today: a wish, a dream, an idea… or just simply delirium!

A delirium, that was born during a very hot and sleepless summer night, as if somebody would have filled my room with overheating Canon EOS R5 cameras.

So I did pass the extra time my insomnia decided to donate me by thinking at the most fun thing I can think of: gear! ;)

And especially one thought was tormenting me: full frame!

Why?

Well, because, despite Fujifilm being used by tons of professional photographers, despite winning the most prestigious awards and hence despite being proven by reality that you can get any job done perfectly with Fujifilm cameras, I did stumble on yet another influencer’s youtube video, who repeated the usual marketing phrase, that only full frame is really for professional use.

Now, if you take all images that influencer ever shot in his life, he would not reach 1/10th of the beauty of one single Fujifilm image that won the World Press Photo award, but you know, these days having tons of followers makes you more credible in the eyes of people than actually having no followers, but a stunning portfolio and a list of prestigious photography awards.

Hence, despite me being one of those guys, who couldn’t care less about Fujifilm going full frame, I did catch myself thinking at Fujifilm and full frame in my hot sleeping room.

The question: how could Fujifilm go full frame?

X Mount Full Frame

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LIVE NOW: Fujinon XF50mmF1.0 Beta Tester Shows First Sample Images

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UPDATE: the video live stream has been interrupted

Youtuber John Branch has a live stream now, where he said the images were taken with a lens he can’t talk about. The samples look stunningly creamy and have all the pop you can desire ;).

Turns out that, when he scrolled over his images, the metadata shows “Fujinon XF50mmF1.0 R WR”.

Looks like the beta testing phase has started. And no wonder, as Fujifilm promised this lens to come within 2020.

FujiRumors has already leaked the estimated price, which you can find here.

The live stream can be found below.

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The Fujifilm X Love is Spreading: From Former Presidents to Current Influencers, from Apple Ads to TV Shows

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Every once in a while, I share a little “famous X shooters roundup” or roundups where we see Fujifilm cameras used in popular TV shows or ads. Here are a few of them:

  • fujirumors – French Presidential Candidate Stops Interview and Asks “Is This the Fujifilm X-T2?”…. and He Ends Up Photographing the Journalist!
  • fujirumors – No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
  • fujirumors – Hollywoods’ Dunkirk Movie Official Photos Taken with Fujifilm X-Pro2 and XF 18-135!
  • fujirumors – CELEBRITY & CURIOSITY: X-shooter Beyoncé (X100S), Jane Goodall (X20) and Ara Güler (X-T1)
  • fujirumors – Ron Howard Shoots New Star Wars Movie… and Fujifilm X100F :)
  • fujirumors – FUJIFILM ROYAL: Long Live King Carl XVI Gustaf of Sweden and Fujifilm X Shooter
  • fujirumors – National Geographic Photographers Shoot Fujifilm GFX 50S :: Hollywood Loves Fujifilm :: Famous Fujifilm X Shooters & More
  • fujirumors – Magnum Photographer David Hurn Shoots Fujifilm X: “Photography has Just Two Controls: Where You Stand and When you Press the Button”
  • fujirumors – Fuji X for Photojournalism: Martin Shkreli at the Congress “Captured” by 2 Fujis (via New York Times)
  • fujirumors – Fujifilm X100F at George Bush Funeral, X-Pro2 at Angela Merkel Press Event, Fujifilm X in Ads and Cinema and More
  • fujirumors – Pete Souza, Obama’s White House Photographer, Uses Fujifilm X-Pro2 and XF23mmF1.4
  • fujirumors – Fujifilm Goes Hollywood :: Fuji X-Pro1 used in Movie “The Neon Demon” by Nicolas Winding Refn – NSFW
  • fujirumors – The “old” (and cheap) Fujifilm X-Pro1 Snaps the Wall Street Journal Front Page image!
  • fujirumors – The X-VIRUS is spreading: Rock Star Brandon Boyd (Incubus) takes Selfie with his X-PRO1!

What’s the point of these posts?

Well, surely not to tell you “look, this famous guy shoots Fuji, so you should too“. For that purpose, it might be more convincing to know, that photographers using Fujifilm X cameras creamed off all (!!!), top awards at the recent World Press Photo Awards.

I guess the point of these posts, is just to share little curiosities, because I have fun collecting these things, and if it’s fun for me, it helps me to run FujiRumors with even more joy. So, in case you are not interested, just skip these handful of posts a year, and wait for the 60+ rumors I share a year or the rest of the 1,000+ free articles a year.

With all that said, here is another Celebrities and Curiosities roundup.

Celebrities & Curiosities

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SIRUI Explains Why No Fujifilm X Mount 35mm F1.8 1.33x Anamorphic Lens but Promises New Fuji X Mount Lenses in Near Future

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Last year Sirui launched the Sirui 50mm f/1.8 anamorphic lens 1.33x on Indiegogo (also for Fujifilm X mount). The lens is now in stock everywhere, for example at BHphoto here.

The next one is the Sirui 35mm f/1.8 1.33x anamorphic lens. The Indiegogo campaign started already.

And now the bad news: the Sirui 35mm f/1.8 is not available for Fujifilm X mount.

When asked about it, Sirui answered (screenshots below):

We want to cover as many mounts as we can so we use adapters but MFT mount size are nearly same with X mount, so not possible to make a X adapter […] MFT mount and X mount are with same size, can’t make adapter.

The good news: Sirui wanted to reassure Fujifilm X shooters and added:

More new lenses for x mount are coming in the near future

The more, the merrier!

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Gear Talk Detox Corner: Enchanting and Inspiring Fujifilm APS-C Image Rounudp

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There is something I can promise you: in terms of gear talk, we have exciting times ahead. Fujifilm ain’t sleeping ;).

But as exciting as it will be to talk rumors and specs, we should never forget that at the end of all this talk, there is one single goal: get the picture!

And little it matters, that the images down below have all been taken with Fujifilm X-T APS-C cameras and shared at our Fujifilm X-T facebook group.

Today it’s all about inspiration, motivation, ideas and art.

So, may this post motivate you to close that browser tab, where people discuss about the “zero-point-something” difference at 400% magnification between camera X and Y, grab your camera, and simply go out and take pictures.

Oh, and don’t forget:

… the by far fastest growing Fuji X community, is our Fujifilm film simulation group, where we showcase the unedited power of the much praised Fujifilm colors. Make sure to follow that group too, if you want to see what you can get right in camera.

Image Roundup

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