DPRTV 2020 Camera Companies Resolutions: Fujifilm Should Merge X-T and X-H Line and Sony Steal Fujifilm Colors

2020 Camera Resolutions

DPReviewTV has published their 2020 resolutions for every camera company, of course including Fujifilm.

Regarding Fujifilm, they say:

When asked if Fujifilm should merge X-T and X-H line, most of you guys voted you prefer to keep both lines well separated, and I believe that would make sense, for the reasons I explained in this article.

What I believe would make sense, though, is to give us a Fujifilm X-T4 with IBIS and maybe a bigger battery. Do that, and you’ll make tons of Fujifilm shooters happy.

I am not sure about the Fujifilm X-A7 flippy screen, though, as this would make it tilt in the wrong direction, when shooting portraits. Maybe that’s more something for the Fujifilm X-H2.

Neopan 400 is a much loved film, as you can see from these customer reviews. So make it happen, Fuji!

As recently measured, Fujifilm has currenty the worse face/eye AF. But I would not worry about that too much. A major improvement is coming via firmware, soon.

You can see the full video above, where, among the others, the recommend Sony to steal Fujifilm colors ;).

Don’t forget also…

New Fujifilm Camera with CFexpress Cards Coming mid-late December, Says ProGrade Digital

Fujifilm CFexpress High End Camera

Now that’s interesting! :)

Prograde Digital, manufacturer of the brand-new and ultra-fast CFexpress Cards, has hinted a new Fujifilm camera featuring CFexpress card within 2019. Here is what they say (screenshot below):

Final ship date for CFexpress memory cards remains dependent on camera dn device manufacturers release of CFexpress compatible firmware. Prograde Digital is working closely with device manufacturers to coordinate CFexpress memory card launch with the release camera firmware upgrade.

Current estimated from Nikon, Canon and Fujifilm indicates mid/late December 2019 timeframe for CFexpress compatible cameras.

Now, we know that the Nikon Z series and Panasonic S1 series will be made CFexpress compatible via firmware update. So I guess that’s what Prograde Digital refers to in the first part.

However, what belongs Fujifilm, there is currently no CFexpress compatible X/GFX series camera, so no firmware will help here.

So this would mean that a new camera should come, and evidently it would be a high end camera, as it would sport the super fast CFexpress cards.

The brand new CFexpress cards are based on the same design of XQD cards, but they are over 3 times faster and are said to become the standard in the future, especially for high resolution internal RAW video recording, which is something Fujifilm managers here said they are working on.

If you want to know more about CFexpress cards, check out this CFexpress overview at B&H Explora.

FujiRumors says…

As you know, Fujifilm has registered 3 cameras in the last few months. The first two were the Fujifilm X-A7 and the Fujifilm X-Pro3. The third camera, the FF190005, has been registered back in October, and has not yet leaked.

As we told you back in August, it can take up to 6 months for Fujifilm to release a camera after it has been registered.

However, I have not heard of any new camera coming in 2019, so my personal take is that, if something comes, then it will be sometimes next year.

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BH Explora – CFexpress, the Next Serious Media Format

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Fujifilm X-T2 Marked as Discontinued – Farewell to Fujifilm’s Best Seller!

Fujifilm X-T2

The Fujifilm X-T2 is now marked as discontinued at BHphoto here and also at Adorama.

You can still find it in other stores, for example the silver version is still available at Focuscamera, but the inevitable is happening: as the X-T2 is no longer in production, the stock is now clearing out.

So we have to say goodby, to one of Fujifilm’s most legendary and important digital cameras, the Fujifilm X-T2.

Some of you might remember, how the New York Times reported here that Fujifilm sold only 700,000 cameras in the first 2 years of its existence.

X100, X-Pro1, X-E1, X10 and other cameras could never really go mainstream.

However, things changed starting from January 2014, with the Fujifilm X-T1. It was a big hit, and the Fujifilm X-T2 even topped its sales, becoming Fuji’s most successful X series camera ever.

The X-T line is what keeps the X series alive, and currently the Fujifilm X-T3 is going even better than any of its predecessors.

So, ode to the glorious Fujifilm X-T2. May the success of this line continue for many more years to come.

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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