Radio-Controlled Nissin di700A Flash for Fujifilm X available in Germany


The Nissin Di700A has just been released in Germany (sold via third party at Thanks to the FR-reader, who dropped me this link to 43rumors.

We reported about the (radio controlled) Nissin Di700A flash for Fujifilm X back in March 2016 here. At that time, the flash was scheduled to be available for Fuji X within Summer.

Learn more about the Nissin Di700A at the official Nissin Page here.

Fujifilm Will Announce a “Never Rumored Before” X-series Camera in 2016!

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The Next Fuji X

Just recently a reliable source broke for us the news, that Fujifilm has still something in the pipeline for this year (2016).

We all started to make our guesses. Could it be the long rumored Fujifilm X-T20 or X100F? Or maybe some new colors for existing cameras, like the dark grey (graphite?) X-Pro2 or silver X-T2? Or maybe a new lens, like the XF50mm? Some also hoped to see the Fujifilm X-E3 become real.

Well, the source just dropped me one more message via rumor box and said:

  1. it will be an X-series camera
  2. this camera has never ever been rumored (and talked about) before

This is the wonderful moment, where we all can start dreaming about the camera we desire (and let Fujifilm know about – you know that they not only read us, but even share our feedback at meetings – see here).

I wish you all a GREAT day :-)
Fuji X Forum, Facebook, RSS-feed and Twitter

Fujifilm Will Announce One More Product in 2016 – (Source Right in the Past)


The amazing Fujifilm year 2016 might not be over ;)

In fact, I’ve just received a hint, from a source, right it in the past (it contacts me anonymously using a nick-name), that Fujifilm is planing one more product announcement in 2016.

The source didn’t gave any other hint.

Regarding the X-series, I don’t think anything new will hit the market already in 2016. I expect the Fujifilm X-T20, dark grey (graphite?) X-Pro2, silver X-T2, X100F, XF50mm & possible surprises to be available only in 2017. But keep in mind that the source talked of “announcements“. So it’s possible that Fujifilm decided to anticipate the announcement of a certain X-related product to late 2016.

Another possibility is the official announcement of the instax square camera, that Fujifilm just started teasing on their youtube channel (see video below). However, the official instax square site says it will hit the market in spring 2017…. a bit to early for an announcement this year I think.

If there is anyone out there, who can help me to get closer to the truth regarding this announcement (or anything else), feel free to contact me at fujirumor [at] gmail [dot] com. I guarantee you will remain 100% anonymous. But if you feel more comfortable, you can create a fake email account (which will allow me to chat with you). There is also the rumor box if you want. In this case, it would be helpful if you’d give yourself a nick-name so that I can recognize you in future.

Whatever it is… don’t miss it and follow FujiRumors on Facebook, RSS-feed and Twitter for real time notifications.

I wish you a great start in your new week

Discover The Mostly Used Lenses (+ Settings) by X-Shooters on Their Fujifilm X-Cameras :: Explorecams Extended Features!


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X-Gear Explored

We have reported about first back in July here. The sites, that collectes information from Flickr, 500px and other popular Photo Sharing Sites, told us which are the Top 5 used brands on those platforms (and Fujifilm was – and still is – in the Top 5).

Well, explorecams has extended its features, and you can now see also which lenses are used mostly on which X-series camera.

Just type in the camera you want (for example Fujifilm X-Pro2 or Fujifilm X-T2), and explorecams will give you a nice graphic with the top 5 lenses used for each camera. In case of the X-Pro2 and X-T2, it’s not really surprising to see that the X-Pro2 is mostly used with primes (XF35mmF2 WR is first), whereas the X-T2 mostly with zoom lenses (10-24 is first). Just scroll down, and you’ll see the ranking of every used lens (Fujinon and third party) in combination with your selected X-series camera.

Moreover, you’ll also get an insight on the most popular settings used, such as ISO value, Shutter speed, metering mode, aperture, focal length and more!

Have fun with and feel free to share your thoughts in the comments down below.

via fujistas

Fuji X Forum, Facebook, RSS-feed
and Twitter

Sony’s Fast & Furious Hardware Updates Vs. Fuji’s Kaizen Philosophy :: What’s the Better Strategy to Win the Mirrorless Battle? – POLL


INITIAL NOTE: In all these years of blogging, I’ve learned that every time you compare brands/cameras, the shitstorm is just around the corner. So I’ll say it clearly now: I like the innovation Sony is bringing in the mirrorless market. This article is not to bash on Sony, but just to ask you if you would like Fuji to adopt the same strategy of Sony. If you find something I wrote not accurate, please let me know… you know I’m open for critics and willing to correct statements that are wrong.

Rico’s Fuji X-workshop in Thailand
only 1 space left for English / only 2 spaces left for German

The Fast and The Furious Sony Strategy!

Holy Moly!

Sony just announced the Sony A6500 (BHphoto, Adorama, AmazonUS), and it comes just a few months after the launch of the Sony A6300. The sensor in both cameras is the same, but Sony build in IBIS, touch screen and improved the AF-performance on the A6500 (reports say the X-T2 AF is superior to the A6300. The A6500 might catch up again). It remains to see, if Sony managed to control overheating better.

Sony shooters might already got used to such a fast camera release rate. Take for example at the Sony A7 series:

Sony A7 + Sony A7r (October 2013)
Sony A7s (April 2014)
Sony A7II (November 2014)
Sony A7rII (August 2015)
Sony A7SII (September 2015)
Sony A9 (planed for 2016, but the April earthquake that hit their sensor factory created a major sensor shortage. Sony even had problems to ship the A7rII)

It’s just crazy how many hardware changes Sony has launched to the original A7/A7r in just 3 years! Basically 2 new Full Frame Mirrorless cameras a year (except 2016 – due to the earthquake): more Megapixel, less Megapixel, Ibis, no Ibis, Phase Detection Pixels, no Phase Detections Pixel… you name it!

This strategy must be quite successful for Sony, because they now adapted it also for the A6000 series. Just 8 months after the release of the Sony A6300, Sony launched the A6500, with hardware and firmware improvements. The question remains open, if the firmware improvements will make it also into the Sony A6300, but I wouldn’t be surprised if Sony would decide to leave the A6300 firmware untouched and “force” customers to buy the A6500 for even faster AF.

Fuji’s Kaizen Strategy… “ for longer camera lifespan

Back in December 2013, the godfather of the X-series, Manager Mr. Kawahara (now retired), said in an interview that Fujifilm will focus on Firmware updates, because “we want you to use our camera longer and longer in your life.” And the press release to the X-T1 Firmware 4.20 reinforced this strategy, since Fuji wrote here: “New X-T1 firmware V.4.20 delivers updated Auto Focus system features, along with several other key upgrades for longer camera lifespan.” I also remember Toshihisa Iida and Fuji Guy Billy confirming the Kaizen Strategy in two video interviews, but I can’t remember where (I’ll update the article if I find the videos).

However, I found another statement by Top Fuji Manager Toshihisa Iida regarding Fuji’s Firmware policy here:

Of course there’s an argument whenever we introduce a new firmware upgrade that it’s damaging the existing product. So there are pros and cons, but we decided that we really needed to take care of the existing customer first before thinking of the new customer. […] So I think that’s right, to show our customer loyalty for their purchase. […] Because now the camera is costing somewhere around several hundred to a thousand dollars. So it’s ridiculous for us to ask customers to upgrade every two years or so.”

So let’s take a look at Fujifilm’s flagship cameras lifespan, the X-Pro and the X-T line

Fuji X-T1  Fuji X-T2 = 2½ years
Fuji X-Pro1  Fuji X-Pro2 = 4 years

However, the X-T1 has actually changed a lot in these years, thanks to many (free!!!) Firmware updates. I’ll mention the 3 major ones, that gave us electronic shutter, new AF-system, new film Simulations, Customizable Q menu… and much more!

18 December 2014 – FW 3.00
29 June 2015 – FW 4.00 + 11 Tips to make the most out of it
17 December 2015 – FW 4.20

Also the X-Pro1 and X-E1/2 got several major Firmware updates. And the X-Pro2 just received a huge update yesterday.

But is this really the right strategy? The development of Firmware updates is expensive and Fujifilm doesn’t make a dime out of it. Actually they hurt sales of newer X-series cameras by upgrading older ones. Sure, it might be good for us customers (longer camera lifespan), but it’s definitely not good for Fujifilms’ finances!

That said, as a customer, I’m obviously a Kaizen-fan and hope Fujifilm will keep this philosophy. But I also hope this won’t affect their business too negatively, because I want them to survive the mirrorless battle… and that brings me to today’s Poll

The Poll

The mirrorless battle has just begun, and it’s clear to me that some companies will perish, regardless how amazing their products are (Samsung died despite having a terrific camera, the Samsung NX1).

Only those companies with the best strategy will survive the mirrorless battle.

That’s why I’d like to know from you, what do you think would be better for Fujifilm: keep focussing on Firmware updates or do it like Sony?

The best strategy for Fuji is to...

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Top Sony Manager Confirms The Fast Focussing Fuji X-T2 is a Threat for Sony A7 series Customers. “We Don’t Have This Weapon Right Now”