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These are the Top Sellers 2020 on FujiRumors

In 2019, smartphones killed the entry level market forcing Fujifilm to discontinue the X-T200 and also the Fujifilm X-A7 in a record-time of just a few months after release.

And in 2020, a worldwide pandemic and global recession had a terrible impact on sales of mid/high-end gear, which was the segment Fujifilm (and other brands) were focusing on to escape the stranglehold of smartphones.

And yet, it’s not all bad for Fujifilm.

In fact, statistics show that Fujifilm was the one brand, who could resist best to COVID-19, with just a slight decrease in sales compared to the previous year. Also Fujifilm managers confirmed that Fujifilm is holding on better than other brands in 2020, especially thanks to the Fujifilm X-T4 and X100V.

And in fact, the X-T4 and X100V where the best selling cameras also here on FujiRumors in 2020.

But let’s look at it closer and see which gear was the most successful among the FujiRumors community.

Top Sellers 2020

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Top 3 Selling Fujifilm X/GFX Spring Deals so Far (Save up to $1,000)

The first week of Fujifilm Spring savings is over.

I told you what I consider the top 3 deals in this article.

And here are the top three Fujifilm items purchased by FR-readers.

  1. Fujinon XF100-400mm F4.5-5-6
  2. Fujinon XF50-140mm F2.8
  3. Fujinon GF50mm F3.5

You can see the full list of Fujifilm Spring Savings here.

GFX Gear

X Lenses

X Cameras

Fujifilm USA New Big X/GFX Deals: Here are My Top 3 Deal Picks and Vote Your Favorites!

Fujifilm USA has just launched huge savings on X/GFX cameras and lenses. You can see the full list of deals here and down below.

But I wanted to highlight 3 deals, that are, in my opinion, the best ones this time around.

  • TOP 1: Fujifilm X-E3 (+bundle options)

Deal Price: $499 for the body / $799 with XF18-55 / $749 with XF23mmF2

As an owner of a lovely X-E3, I can safely say that this is a fantastic camera… IF… you are looking for a really compact interchangeable lens camera system. Sleek and clean design, great performance and frankly just good looking. Don’t buy it if you are left eye dominant (unless you have a Voldemort nose, as Trenton would say), but if you are right eye dominant (like me), then I tell you: this is the camera you want to take with you on travels. Strongest competitor: Fujifilm X-T20.

  • TOP 2: Fujifilm GFX50R with GF 50mm F3.5

Deal Price: GFX50R body $3,499 / GF 50mmF3.5 $499

Maybe some of you might argue that this should be considered the best deal of the Fujifilm Spring Sales. Maybe you are right, but there is a very scientific reason why it has to rank second: FujiRumors is an X-E fanboy ;).

With that said, with the Fujifilm GFX50R you get a relatively compact and high resolution medium format body with a 70% larger sensor than full frame for the same price of a full frame Sony A7rIV. Add to this a little prime lens that is capable of resolving 100+ megapixel images (the GF50mmF3.5) for just $499 and I’d understand if you’d tell me that this is, indeed, the best deal of this round.

  • TOP 3: Fujinon XF200mm f/2

Deal Price: $4,999 (including 1.4x teleconverter)

You know when all the vloggers moaned that there are no “full frame equivalent fast” APS-C lenses“? Well, the Fujinon XF200mmF2 is one of those lenses that made them all happy. And moreover, it performs incredibly well. Matt Granger said it is worth all of its $6,000. But also many others where blown away.

Sure, a lens like this is condemned to be and remain a niche lens. But now, at this price, it’s great value for the money. If you belong to that niche, now it’s a great time to get it.

  • Runner Up: Fujinon XF100-400mm

Deal Price: $1,399

With a hefty $500 rebate, this is a great deal on the longest Fujinon X mount lens you can get.

  • And you?

Do you agree with my list? Let me know and vote the “deal survey” at the bottom of this post.

Full List of Deals

GFX Gear

X Lenses

X Cameras

Fujifilm Spring Savings: Which one is the Best Deal?

View Results

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Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

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LAST DAY to SAVE BIG on Current Fujifilm X/GFX Gear

So, we arrived to the last day of the current Fujifilm X/GFX deals.

The main course of the meal is the $1000 rebate on GFX50R along with the 50% discount on the compact GF50mm f/3.5.

You can see all deals down below.

X Deals

GFX Deals


  • RockyNook – save 40% on any book, any version, using coupon code “FUJIRUMORS40
  • RockyNook – save 40% on any e-book, using coupon code “FUJI40


General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories


Power Banks

Fujifilm GF 50mm F3.5: an Easy Lens to Love

On March 29, the huge deal on the Fujinon GF 50mm f/3.5 will end.

Now DPR shared a first impressions article about this lens, and here are some of their remarks:

  • it’s sharp. Very, very sharp. Fujifilm has claimed that all the GF lenses were designed for more than 100MP of resolution
  • I was rather impressed to see essentially perfect sharpness all the way out to the extreme corners and I didn’t notice any practical difference in quality throughout the aperture range
  • I couldn’t find any chromatic aberrations in any images
  • On my GFX 50R, focusing from close to far with the 50mm seems faster than all my other GF prime lenses except the 23mm
  • It locks on almost instantly with hardly any ‘wobble’ and a barely audible ‘zip’ sound
  • Fujifilm made the autofocus of this 50mm medium format lens feel a lot more like one of the better X-mount APS-C lenses than any other medium format lens I’ve used. It’s certainly faster than manual focus on Hasselblad V system lenses, faster than Pentax 645 AF lenses, and faster than Mamiya / Phase One AF lenses I’ve used in the past
  • Close focus could be closer. […] It would be easy to suggest simply cropping into the much higher resolution GFX image
  • I’m actually very impressed by this lens’s flare resistance
  • Overall, the Fujifilm GF 50mm F3.5 lens is easy to love
  • It transforms the GFX 50R into a camera that is actually very easy to carry around and shoot with casually, which is definitely NOT something you can say of most medium format gear
  • I’ve shot with some of the best, most expensive gear in the world… and this 50mm is among the sharpest lenses I’ve ever used

You can read the full article at dpreview.

X Deals

GFX Deals


  • RockyNook – save 40% on any book, any version, using coupon code “FUJIRUMORS40
  • RockyNook – save 40% on any e-book, using coupon code “FUJI40


General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories


Power Banks

Top Selling February Gear: Fujifilm X-T4 and X100V Boom, Fujifilm GFX50R Revival, Lenses, Accessories and More

Here is the best selling gear on FujiRumors for February.

Top Accessories

It looks like people ar getting ready for the Fujifilm X-T4 by grabbing the brand new batteries and the dual charger. I did the same, pre-ordered an additional battery and will very likely get the charger, too. Sure, you can charge all batteries on the X-T4 and battery grip through the UBS-C port in the camera, but having an external charging option is always useful.

Top Fujifilm Series Cameras

The Fujifilm X-T4 was definitely the hot camera of February, followed closely by the Fujifilm X100V. A great deal on the Fujifilm X-T3 assures decent sales also for the X-T3.


  • X100V silver sold better than black
  • X-T4 black sold better than silver

X-T4: BHphoto / AmazonUS / Adorama / FocusCamera
: BHphoto / AmazonUS / Adorama / Focuscamera
X-T3: BHphoto / AmazonUS / Adorama / Focuscamera

Top Fujinon X Lenses

The constant excellent ranking for the Fujicron f/2 lenses shows how important the right balance between size and price is for Fujifilm users.

Top Fujifilm GFX Gear

A $1,000 rebate on GFX50R and a $500 rebate on GF50/3.5 pushed my personal favorite medium format dream combo on the top of the list.

Top X Mount Third Party Lenses

Top Software

  1. Luminar 4
  2. Capture One Pro
  3. Adobe Creative Cloud

Top Sellers 2019: Fujifilm X-H1 Glory, Viltrox Rise, Fujicron Love, Capture One Triumph and More

A long and exciting year is ending, and let’s see which one was the favorite gear of the FujiRumors community in 2019.

Keep in mind this are the last days, where you can save big on most of the gear listed below. So make sure to check out the massive official Fujifilm X and GFX deals (exp. Jan.5)


  1. Anker PowerCore+ 26800 PD

The Anker PowerCore+ 26800 PD are officially recommended by Fujifilm to charge your cameras, while in use or when switched off. All details here.


  1. Anker PowerCore+ 26800 PD
  2. Textured Rubber Grip Stickers Black
  3. Haoge LH-X13 Bayonet Square Metal Lens Hood for Fujifilm
  4. SanDisk 128GB Ultra Dual Drive USB Type-C – USB-C, USB 3.1

I bought the SanDisk 128GB dual USB-drive myself, as I own a MacBook Pro with USB-C only, but my school still uses computers with USB 3 and also on travels, when I need to print a flight ticket and ask the reception to do so, they usually do not have USB-C connection. This SanDisk 128GB dual USB-drive solved this problem, as it works with both, and is also extremely small.

It was the 4th best selling item this year, and I decided to add it in the list, to let you know that you currently save 62% on San Disk dual drive.

The textured rubber grip costs only $10 and you can see here how it improves the grip and also protects it.


  1. Fujifilm X-H1
  2. Fujifilm X-T3
  3. Fujifilm X-T30 (but X-Pro3 would have deserved it, as I explain below)

The terrific rebate on X-H1 pushed it on the top of the ranking for 2019. The Fujifilm X-H1 is discontinued, but you still can find last samples in some stores. Check stock at BHphoto, Adorama, AmazonUS, Focuscamera.

The Fujifilm X-T30 made it on the ranking, thanks to a huge deal on AmazonUS that was evidently an error, which Amazon decided to honour.

But if it wasn’t for the error X-T30 deal, the Fujifilm X-Pro3 would have taken that spot easily.


  1. Fujinon XF35mm f/2

Last year this category was won by Laowa 9mm F2.8 Zero-D, but this year Fujinon takes back the top spot, with the much loved Fujinon XF35mm f/2.


  1. Fujinon XF 35mm f/2
  2. Fujinon XF 50mm f/2
  3. Fujinon XF 16-80mm f/4

Small, affordable, great quality: that’s the winning formula of Fujicron line, which is an absolute favorite for you.

The Fujinon XF 16-80mm f/4 enjoys the advantage of being a brand new lens. Let’s see if it will be in the ranking also next year.


Huge interest also here on FujiRumors for the stellar Fujifilm GFX100.

Regarding lenses, GFX shooters went mostly either for super compact (GF50mm f/3.5) or super fast (GF110mm f/2)


  1. Viltrox 85mm f/1.8 autofocus lens
  2. Mitakon Speedmaster 35mm f/0.95
  3. Neewer 35mm F1.2

Given the success of the Viltrox 85mm f/1.8 autofocus lens, I am sure many of us can’t wait for the new Viltrox autofocus trinity to come early 2020.

  • read here – The Rise of Chinese Lenses and Top 7 Chinese Fujifilm X Mount Lenses

The Meike Neewer 35mm F1.2 was already very cheap, but thanks to a further price reduction, it is now that cheap, that even more decided to give it a try.


  1. Capture One 20
  2. Luminar 4
  3. Adobe Creative Cloud

If 2018 saw the rise of Capture One among Fujifilm shooters, 2019 saw the final and definitive triumph!

And after a summer passed on my mountains and editing images, the inevitable happened: also FujiRumors left Lightroom for Capture One!

Luminar 4 is on a worthy and respectable 2nd place, and it will be the next software, I will deeply look into. Will it be able to dethrone Capture One for my editing? Stay on FujiRumors, and I will let you know ;).

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The Rumor Year 2019: The Right, the Wrong and the Still to Come!

The Rumor Year 2019

As you know, I am a teacher, and usually it’s me, who has to judge and give votes to others.

But not today, as it’s time for our yearly 2019 rumors check, and to see if I did my homework well or not.

Also, there will be an accuracy rating of those rumors, that still could not be verified.

Keep in mind, there could be further rumors before the end of the year, in which case I will update this list!

Ready? Cool, so let’s start,

But be warned: I will be incredible severe to myself, as I will include in the wrong rumor section, rumors that were actually correct at the time of sharing, but just turned out wrong because Fujifilm changed plans.

It’s the case for example of the new lens roadmaps. In fact, just a few days after our rumor, top Fujifilm manager confirmed here, that indeed there would have been new roadmaps in 2019, but 2019 is now ending, and nothing came. So I was wrong, but so was the top Fujifilm manager.

  • 52 rumors shared
  • 14 rumors still to be verified
  • 34 correct rumors out of 38 verifiable rumors
  • 4 wrong rumors out of 38 verifiable rumors
  • 89,4% correct rumors

Follow FujiRumors on Facebook, Flipboard, RSS-feed, Twitter, Youtube and Instagram

Rumor Overview with Accuracy Rating

* 75% to 99% correct

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