Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

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The Rumor Year 2019: The Right, the Wrong and the Still to Come!

The Rumor Year 2019

As you know, I am a teacher, and usually it’s me, who has to judge and give votes to others.

But not today, as it’s time for our yearly 2019 rumors check, and to see if I did my homework well or not.

Also, there will be an accuracy rating of those rumors, that still could not be verified.

Keep in mind, there could be further rumors before the end of the year, in which case I will update this list!

Ready? Cool, so let’s start,

But be warned: I will be incredible severe to myself, as I will include in the wrong rumor section, rumors that were actually correct at the time of sharing, but just turned out wrong because Fujifilm changed plans.

It’s the case for example of the new lens roadmaps. In fact, just a few days after our rumor, top Fujifilm manager confirmed here, that indeed there would have been new roadmaps in 2019, but 2019 is now ending, and nothing came. So I was wrong, but so was the top Fujifilm manager.

  • 52 rumors shared
  • 14 rumors still to be verified
  • 34 correct rumors out of 38 verifiable rumors
  • 4 wrong rumors out of 38 verifiable rumors
  • 89,4% correct rumors

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Rumor Overview with Accuracy Rating

HIGH RATING*
* 75% to 99% correct

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Top Fujifilm Product 2019 – VOTE NOW

Top Fujifilm Gear 2019

Another Fujifilm year is ending.

With 4 cameras and 4 lenses released in 2019, Fujifilm has a little bit slowed down, if we compare it to the Fujifilm year 2018 (7 new cameras and 6 lenses) and to the Fuji year 2017 (4 cameras and 8 lenses).

But it was definitely quality over quantity.

And then there were these lenses:

Now it’s your time to vote what you consider the overall top Fujifilm gear launched in 2019. Vote down below.

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Top Selling Gear in November: Neewer 35mm f/1.2 beats Fujinon XF, Fujifilm X-T3 Claims its Throne Again, Capture One Above all Else

TOP 3 SELLING…

Here is the best selling gear on FujiRumors for November.

Top Accessories

Top Fujifilm Series Cameras

With the Fujifilm X-H1 now widely discontinued, and the X-Pro3 buzz slowly settling down, the Fujifilm X-T3 claims back its throne as the best selling camera.

Top Fujinon X Lenses

The launch of the exclusive X-T3 with 16-80mm bundle with the addition of a special rebate has boosted the 16-80 at the top of the ranking, closely followed by the discounted XF16-55mm f/2.8 and the also discounted XF90mm f/2.

Top Fujifilm GFX Gear

All Fujinon GF lenses (except for GF50mm f/3.5) are now heavily discounted. See the full list of discounted GF lenses here.

Top X Mount Third Party Lenses

The Neewer 35mm F1.2 becomes the most sold lens overall (even better than Fujinon lenses), thanks to a further price reduction that now makes it ridiculously cheap.

The evergreen Samyang 12mm f/2 makes it back in the list.

Top Software

  1. Capture One Pro
  2. Adobe Creative Cloud
  3. Luminar 4

Capture One Pro remains unbeatable, but Adobe Creative Cloud saw a nice revival here on FujiRumors, probably thanks to the black friday sale.

Phase One has released Capture One 20.

Fujinon 2019: Which one Was Fuji’s Most Important Lens in 2019? POLL

Fujinon Lenses 2019

BHphoto has published an article about all 4 new Fujinon lenses released in 2019.

You can check it out here.

As you can see, the release perfectly fits with what FujiRumors told you years ago, meaning that Fujifilm will NOT release more than 2 or 3 XF and 2 or 3 GF lenses a year. So a total of 4 to 6 lenses.

But in my opinion, 4 lenses are not enough!

There should be more, and I hope in 2020 will will see at least a total of 6 new X/GFX lenses. We need:

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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Fujifilm GFX Survives Fifteen Foot Fall, Fujinon GF 50mm f/3.5 Reviews, Zeiss Otus 100mm f/1.4 Meets GFX and More

Fujifilm GFX

So, while we wait for Fujifilm to finally be able to ship all Fujifilm GFX100 pre-orders, we dedicate a roundup to the super discounted Fujifilm GFX50S and Fujifilm GFX 50R.

And despite the frankly superior specs of the Fujifilm GFX100, still today, if I should pick one, I’d go all in with the Fujifilm GFX50R. That one, combined with the Fujinon GF50mm f/3.5, and I have a powerhouse version of my much beloved Fujifilm X-E3 with XF27mm (+beer  ;) ) combo.

Believe me, there isn’t a day, that I am not tempted to get it. But for me, making this step, would mean go all in with the GFX system (and leaving the X system), and given the great results I get with my X gear, I am not yet ready for such a big jump (and investment).

The GFX Community

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The GFX Roundup

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Fujifilm X-Pro3 Top Selling Camera on FujiRumors in October + Top Selling Lenses & More

TOP 3 SELLING…

Top Accessories / Bags

Top Fujifilm Series Cameras

Despite the crazy X-H1 rebate and the big X-T3 savings, the Fujifilm X-Pro3 stood its ground, and, at least here on FujiRumors, enjoyed a good start. But sure, once the launch-frenzy settles down, the X-T3 will claim its top spot again.

Top Fujinon X Lenses

Top Fujifilm GFX Gear

All Fujinon GF lenses (except for GF50mm f/3.5) are now heavily discounted. See the full list of discounted GF lenses here.

Turns out FR-readers prefer either very fast lenses (GF110/2) or the flexibility of zooms.

Top X Mount Third Party Lenses/Adapters

The fire-sale on the Mitakon 35/0.95 pushed the lens back on top. The Viltrox 85/1.8 remains stable in the list.

Top Software

  1. Capture One Pro 12
  2. Luminar 4
  3. ON1 Photo RAW

Capture One Pro 12 is on an unstoppable victory parade, being by a very (!!!) large margin your top choice when it comes to RAW editing software. Nothing comes close it, even though Luminar 4 is on a worthy second place (but still worlds away from Capture One Pro).

As I told you, I myself left Adobe forever, to go all in with Capture One Pro 12.

  • fujirumors.com – It Was Inevitable: I am Leaving Lightroom for Capture One Pro