Oops I did it Again: I Bought my Dream Lens and Here is Why

image taken with Fujifilm X-T4 and XF80mmF2.8
image taken with Fujifilm X-T4 and XF80mmF2.8

I Failed

I tried, but I failed.

And I failed in less than 48 hours.

I am afraid too many of you guys know what I talk about: try to resist to G.A.S!

It all started February 1st, when Fujifilm launched new deals here in Italy (and all over Europe). And to my surprise, the deals included one of my top 3 Fujifilm items on my 2022 wishlist.

Less than 48 hours after the launch of deals, I found myself at my local photography store, my credit card flying over the sales counter and in my bag a box containing the Fujinon GF50mmF3.5.

And don’t worry, my wife approved this purchase… now all I need is her to approve also my other two Fuji-dreams gear 2022, meaning this camera and this lens ;).

I am Happy I Failed :)

Here is why I bought it, and I am so excited about this lens.

As you know, last year I bought into the Fujifilm GFX system by treating myself with a Fujifilm GFX100S and Fujinon GF32-64mmF4.

My main application for this wonderful combo is landscape photography.

So how is that working out?

Well, my go-to bag for hiking is my Camslinger Outdoor. I love the practicality of it to a point, that I won’t buy gear (for landscape photography) that does not fit in there. And despite having a sensor about 70% larger than full frame, the GFX100S with GF32-64mmF4 still fits!

So, for me, this combo is compact enough, and I can easily make my usual 4 to 6 hours hike with the GFX100S and GF32-64 on my hips.

Why do I say this?

Because I want to make clear that I don’t perceive the GFX100S with GF32-64 as too big for the purpose of landscape photography, especially considering what it is: a 100 megapixel medium format system that I can carry around all day on my hips. It’s frankly amazing.

But while it is a surprisingly compact combo for the purpose of landscape photography, the GFX100S combined with the GF32-64mmF4 is not small enough for my taste to bring it with me for more casual shooting, may it be for my street photography or to document my family life.

By getting the Fujinon GF50mmF3.5, though, the whole combo gets substantially smaller and lighter, making it much more portable and easier to pick also for casual photography.

And to be clear: my well-equipped APS-C system is and remains king when it comes to flexibility, performance and value for money. I still take my X system with me on hikes, on my travels, on my day trips with family and I also blindly trust it in crucial moments like when I had to photography my first wedding.

But owning the GF50mmF3.5 simply gives me more options and opportunities to pick up my GFX100S more often if I want to.

I am very happy with my purchase and I can’t wait to use use it comprehensively starting with this weekend.

We (my family and me) are probably going to the town of Sirmione this Saturday. I have never been there and can’t wait to test my new lens in such a wonderful little lake town.

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IN STOCK: Fujifilm GFX100S at BHphoto

It finally happened. After a bit over a year, the Fujifilm GFX100S is now in stock at BHphoto here.

The GFX100S is a rare good to find in stock still today. So, if you are interested, maybe it’s best not to delay further.

I own the GFX100S and if all you dream of is the best possible image quality at a reasonable price and size package, then look no further, the GFX100S is it.

Important Notice: Firmware Bug on Fujifilm X/GFX Cameras can Block Access to Files Saved on SD Cards (Fix Coming Shortly)

Press Release

Feb.2.2022 
FUJIFILM Corporation

FUJIFILM Corporation has identified a firmware incompatibility between specific X and GFX series cameras listed below. This incompatibility can result in macOS users being unable to directly access files if they were initially saved to SDXC memory cards in-camera.

To address this anomaly, Fujifilm is creating a firmware patch, which is expected to be available for free download by X Series and GFX System users soon.

In the interim, please review the following information carefully for further information and recommended next steps.

I. Firmware Incompatibility Overview

** CLICK HERE to Read the Rest of the Article **

Medium Format: Not Worth it and Nothing Magical :: Fujifilm X-H2 in May :: From Full Frame to APS-C for Landscape :: Top 10 January Posts

Here are the top 10 articles for January.

  1. Avatar 2 First Official Photos Taken with Fujifilm X Series Gear
  2. Fujifilm GFX100S vs Canon R6: Is Medium Format Worth It? This Guy Says “No” (and My Thoughts)
  3. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  4. Fujifilm Confirms: Long Wait for Fujifilm X-H2 is Almost Over (Coming May 2022)
  5. BREAKING: Fujifilm Announces X Summit in May with 5th Generation X Series Camera (Fujifilm X-H2)
  6. DPRTV: There’s Nothing Magical About Medium Format Depth Of Field… and Not Even About Full Frame (or APS-C) ;)
  7. From FULL FRAME to Fujifilm APS-C: Six Years Later As a Full Time Landscape Photographer
  8. These Guys Sold their Canon Gear to Switch to Fujifilm X and Here is Why
  9. Fujifilm X-H2 Announcement in May and Celebrating 10 Years of Fujifilm X Series
  10. Fujifilm X-T3 (Silver) Marked as Discontinued: Let me Explain What’s Going on!

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Fujifilm Instax Mini EVO in Stock (and Already Best Seller)

The Fujifilm Instax Mini EVO is right now in stock at AmazonUS here (via third party at the time of this post).

I expect it to be available very soon also at BHphoto here.

It is also available at the various European Amazon stores, such as AmazonDE hereAmazonUK here, AmazonIT here, AmazonFR here and AmazonES here.

The Fujifilm Instax Mini EVO is arguably one of the most sold Fujifilm digital camera of the last 10 years. It’s available in Asia since a few months and it sold so much, that helped to dethrone Sony from the second spot in digital camera sales in Japan after 19 years, and it will probably make Fujifilm imaging division fly in their next financial report.

As to expect, it is already marked as top seller at BHphoto here and AmazonUS here.

BHphoto has also the first reviews on their website available.

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