Today we are going to tell you the story of Paul, who sold all his Canon R gear for Fujifilm X.
So what motivated him to switch? You can see his videos and read a summary down below.
Paul, or When Fuji Colors Matter
Paul Strople is a photographer and cinematographer who sold all his Canon R6 gear to switch over to the Fujifilm X system.
As you can see from the video and also read in our summary below, the main reason for his switch are the Fujifilm colors, hence Fuji’s wonderful film simulations.
The key here is, that since Fujifilm gets the colors right in a way he likes and envisions the image, he has to work much less in post-production, hence simplifying his workflow.
As I always say: film simulations are good not only for JPEG shooters, but also for RAW shooters. When I shot my first wedding, it was a true time-saver that I could just load the RAW files in Capture One and pick the film simulation that gave me the best mood for that particular scene. With Fujifilm taking care of the colors, I could move on to take care of the rest.
And honestly, when I started Paul’s video, my first thought was “oh, this video has very pleasing colors“. Then, while watching the video, he explains that he is shooting the video with his X-T4 set on Astia (which is my favorite all-rounder film simulation).
- Fujifilm is masters of colors for over 80 years
- the way that Fujifilm cameras capture and interpret colors and dynamic range straight out of camera propels his creativity forward in ways that no other camera brand has been able to do
- in short: it matches his vision
- Fujifilm has one something wonderful by building their famous film stock into their digital cameras
- Classic Chrome and Astia are his favorite film simulations
- you can create great images with any camera as long as you know what you are doing
- but it is also very valuable to have a camera that works with who you are as an artist
- he feels Fujifilm cameras work with who he is as an artist
- he shot Canon for a many years, but he always felt he had to work a little bit extra later in order to get them to look and really feel the way he had envisioned while he was out in the field
- with Fujifilm he does not need to do that
- it’s a tool that works with him and gives him the look he needs and wants straight out of camera
- Fujifilm has massively simplified his photo and video workflow
- he also likes the fact that he pauses and slows down, paying more attention to the process of taking images so that the image that he gets when he hits the shutter button is what he envisioned in his head
- all this together has lead to an exponential growth in his skills as a photographer and cinematographer
- he is no longer stuck in a “oh, I have to fix it in post” mindset
- Fujifilm gives him the tools he needs to fulfill his creative vision in the moment
- he does not have to work on post so long anymore. He gets what he wants straight out of camera right in the field
You might also like:
- Top 10 Attacks on Fujifilm (That Don’t Make Sense), like Film Simulations are for JPEG shooters
- Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital