Novoflex Automatic Bellows (BAL-FUG) and Automatic Reversing Ring (FUG-RETRO) for Fujifilm GFX

Novoflex recently added an Automatic Bellows (BAL-FUG), as well as an Automatic Reversing Ring (FUG-RETRO) for Fujifilm GFX to their program. Both, the Auto Bellows and the Auto Reversing Ring allow for full electronic passthrough, meaning the camera and lenses are still able to “talk” to each other as if the lens would be connected directly to the camera. Above you can see images of both products.

The Auto Bellows is quite intereting in combination with the GF120mmF4 R LM OIS WR Macro lens. This lens offers a magnification factor of 1:2 when used directly on the camera. Putting the new Auto Bellows inbetween, at full bellows extension you’ll reach a whopping 3x life size magnification at 13cm working distance (front lens element – subject).

Here are some other examples:
Fujifilm GF 50mm f/3.5R LM WR
achievable magnifcation factors: 1.5 – 4.4:1
Fujifilm GF 32-64mm f/4.0 R LM WR
achievable magnifcation factors: 1.2 – 4:1 (in reverse position on the bellows)
Fujifilm GF 45-100mm f/4.0 R LM OIS WR
achievable magnifcation factors: 0.59 – 3.6:1

The Auto Reversing Ring FUG-RETRO has a 77mm filter thread by default and is best used with zoom lenses e.g. Example: with a Fujifilm GF 45-100mm f/4.0 R LM OIS WR in reverse position directly on the camera, a magnification factor of 1.1:1 at 100mm focal length up to 1.9:1 at 45mm focal length can be achieved. Lenses having filter threads other than 77mm can be used with stepping rings. 

As is usual with NOVOFLEX-parts, the Auto Reversing can be attached to the other universal bellows BALPRO T/S with Tilt/Shift movements, as well as the CASTBAL-PRO Bellows attachment to form full-fledged Auto Bellows again.

Digital Camera Market Share 2021: Sony Grows Big (+4.9) Fujifilm a Bit (+0.3) and Losses for Canon (-2.1) and Nikon (-2.4)

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.

Digital camera 2021 global market share (compared to 2020) *Techno System Research

  1. Canon … 45.8% (-2.1%)
  2. Sony … 27.0% (+4.9%)
  3. Nikon … 11.3% (-2.4%)
  4. Fujifilm … 5.9% (+0.3%)
  5. Panasonic … 4.4% (±0.0%)

This is the data for the entire digital camera market.

I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.

For mirrorless only, this is the data we had for 2020:

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Once Techno System Research publishes the data for mirrorless cameras only, I will let you know.

via mirrorlessrumors via Nikkei.

Fujifilm X-T5 Stock Check

Fujinon XF30mmF2.8 Macro Stock Check

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Fujifilm 135 Film Shortages

Notice and apology regarding the supply of “color negative film 135 size” and “reversal film 135 size”

Dear Customer,

Thank you for your continued patronage of Fujifilm products.

Due to the shortage of raw materials, supply and demand for “color negative film 135 size” and “reversal film 135 size” are expected to be tight for the time being. We sincerely apologize for any inconvenience caused to our customers.

We will continue to take measures to ensure the stable supply of products as soon as possible. We appreciate your understanding.

type size product name
color negative film 135 Fujicolor FUJICOLOR 100
Fujicolor SUPERIA PREMIUM 400
reversal film 135 Fujichrome Velvia 50
Fujichrome Velvia 100
Fujichrome PROVIA 100F

Fujifilm X100V (Black) Shipping at Adorama

We recently reported here how Fujifilm would stop taking orders on the Fujifilm X100V (at least in Japan for now).

But in that article, we also told you that Adorama was expecting some X100V black cameras coming soon.

Well, it seems they were accurate, as a FujiRumors reader now told me he got shipping notification for his black Fujifilm X100V.

At the time of this post, Adorama marks the Fujifilm X100V as “on the way to our warehouse and is expected in a few days.”

The New Stuff

Fujifilm X-Pro3: Class-action Lawsuit Filed for Falsy Advertising ‘Reliable Durability’

Petapixel reports that photographer Jethro Inong has sued Fujifilm North America Corporation for falsy advertising the “reliable durability” of the Fujifilm X-Pro3.

The origin of the alleged lack of durability are “defective ribbon connector cables.”

Jethro claims the X-Pro3 is not “durable, capable of functioning reliably and remaining in proper working condition for years to come”.

This defect in turn caused the viewfinder(s) and/or the LCD touchscreen to glitch or stop working altogether, affecting the function and capabilities of the device,

Petapixel also links to multiple threads and stories about the issue.

You can read the full lawsuit here and the report of Petapixel here.

My take?

Well, my first reaction was that if I go in forums and look for just any camera I can think of, I will find plenty of complaints about issues and what not. So pretty much every company could get sued all the time. But for example I can’t remember Sony being sued for advertising their camera as “weather sealed”, despite plenty of reports about horrible weather sealing.

But we live in a system where one can sue anybody for whatever reason. So it’s Jethro’s right and if he thinks it is worth the effort, so be it. We trust in the justice system and we know the outcome of this lawsuit will be fair and just.

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