Japanese Camera Market Share: The Rise of Sony, The Decline of All Others and Fujifilm Saved by Instax

Camera Sales in Japan

BCNranking published the market shares changes between April 2018 to March 2019.

Sony sold less cameras but increased the sales value, meaning they are strong in the high end camera segment. All others brands are struggling.

And Fujifilm?

Well, don’t get fooled by the +19,4% increase in camera sales by Fujifilm. As BCN writes:

“Fujifilm’s sales were boosted by the strong sales of the digital version Cheki “instax SQUARE” series.”

So it’s once again Insax that keeps Fujifilm’s imaging division afloat. Just look at the top AmazonUS camera products ranking, and you will see tons of Instax products there.

I am afraid that, if we would get a separate report for Fujifilm’s digital imaging division, we would see rather negative figures also at Fujifilm.

Down below you can see Mirrorlessrumors’ summary of the chart:

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Fujifilm Announces New Neopan ACROS 100 II Film – Shipping Fall 2019

Neopan ACROS 100 II

Over the last few years, FujiRumors had to sadly document how Fujifilm was discontinuing one film after another, and raising price on others.

For Acros 100 lovers, the bad news came back in April 2018, when Fujifilm officially announced they will discontinue this much-loved film.

Hope came a couple of months later, when the news arose here, that Fujifilm was considering to bring back Acros 100.

Now Fujifilm finally announced, that they will bring back Acros 100 in fall 2019.

This is made possible, because Fujifilm developed a new Acros 100 II film, by replacing some materials that became difficult to obtain and by adapting the manufacturing process to the new material.

I do hope that Fujifilm can bring back other discontinued film by using new technology and materials, too.

Press Release

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8 Ways to Accessorize Your Fujifilm Kit, Haoge Metal Square Hood, Godox USB Charger, X-T30/X100F Eye Cup – Accessories Roundup

  • BHphoto – Make it Yours: 8 Ways to Accessorize Your Fujifilm Kit

Haoge LH-X13 Bayonet Square Metal Lens Hood for Fujifilm XF 14mm F2.8 R and XF 18-55mm F2.8-4.0 R LM. First feedback from FR-readers:

  • Very solid metal build
  • Cool styling that fits the classic Fujifilm look
  • Smaller
  • The ability to set your lens face down with or without camera attached (Important for pros).
  • Great protection

Godox has a USB charger for their flash batteries, making it easier and more compact for people to charge their gear while on the go, especially when used with a USB charger for Fuji batteries.

Yuen Co., Ltd. has launched three products: “I-Cup for FUJIFILM X100F” and “I-Cup for FUJIFILM X-T100” and “I-Cup for FUJIFILM X-T30 / T20 / T10”. Read more at dc.watch.

Fujifilm GFX100 Smallrig Full Cage and L-Plate Released for Pre-Order

Smallrig has just released for pre-order their Fujifilm GFX100 full cage and L-plate.

They will be both available for pre-order soon at BHphoto here, AmazonUS here and Adorama here.

Estimated shipping for both is July 10.

Smallrig is already offering cages for several Fujifilm cameras. See them all here at B&H, here at AmazonUS or here at Adorama.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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