When I recently posted the huge Fujifilm camera release timeline, I made one single error, that thankfully you guys corrected in the comments.
I calculated, that the Fujifilm X100 series got a refresh every 2 years, which is absolutely correct. But then, based on that refresh cycle, I said that the X100V should come two years after the X100F (which was announced in January 2017).
But this would mean the Fujifilm X100V should have hit the market in January 2019, which evidently it has not. Our sources say it will come at some point in 2020.
Now, not to justify my error, but, well, I run FujiRumors 365 days a year non stop, and I wrote that particular article in a bar, drinking beer, while waiting for the rain to stop and finally go out shooting again with my X-E3, as you can see here. Well, at this point I’ll just say is that it rained a lot that day ;)
I apologize if I confused you guys, so I felt I need to address this in a dedicated article.
But also, this is a good opportunity to quickly discuss, why Fujifilm is waiting so long, to finally give us a successor to the Fujifilm X100F.
Down below 3½ reasons for that:
- GREAT SALES
Fujifilm was never in a hurry, to replace the Fujifilm X100F, since it always sold very well. Fujifilm officially said here it got an “unprecedented interest” and sold “far more than X100/S/T“.
- LESS COMPETITION
The Fujifilm X100F does play in a league of its own. Sure, it has its competitors such as the Ricoh GR series, but the battle in the fixed lens camera market is by far not as fierce as in the interchangeable lens market.
- TIME FOR A CHANGE
The Fujifilm X100 line has recently celebrated its 8 birthday.
Since the original X100, the camera has, for the large part, kept its form and function, which is great, since it is, according to the FujiRumors community, the by far best looking Fujifilm camera.
Sure, there were some changes in these 8 years.
Ergonomically speaking, the X100 line
- became even more retro with a combined shutter/ISO dial
- received a front command dial
- got a joystick
- got rid of all buttons on the left side to allow for one-handed operation
But there were also minimal design changes such as
- a slight grip re-design
- and to show you how nitpicky I am, the original Fujifilm X100 as well as the X100S had a nice protruding frame around the HVF that went lost in the Fujifilm X100T and X100F. I think it looked good, and would like that back in the Fujifilm X100V.
However, what never changed in all these years, was the lens. Still today, the Fujifilm X100F sports the same lens used back in the days for the 12 megapixel Fujifilm X100.
Don’t get me wrong, it’s a fine lens. But now, in 2019, when we have 26 megapixel Fuji X cameras, we could definitely need a lens that fits the new sensor better, and maybe even uses faster autofocus motors.
So, Fujifilm took advantage of the great Fujifilm X100F sales, to discuss this option and to re-design the lens. This takes time, but as we have seen before, there was no hurry to come out with the X100V anyway.
- ENDLESS TILT SCREEN DISCUSSIONS?
Probably Fujifilm HQ got stuck since half a year now on the same epic and unsolvable question: should the X100V get a tilt screen or not.
In order to help Fujifilm managers out of that complex discussion, I have launched a “tilt screen or not” poll at the bottom of this post. Vote it and help Fuji ;).
Ok, that’s a bit of a mockery on Fujifilm, and not a real reason for the delay, but hey, let’s have fun, right :).
And surely, whenever I have the answer to the tilt screen dilemma, you will read it on FujiRumors.
- X100V RUMORS SO FAR
With all that said, the Fujifilm X100V is on the roadmap for sometimes 2020. And here is what we know so far:
- Fujifilm X100F successor to be called X100V
- Fujifilm X100V / X200 coming in 2020
- Fujifilm X100V (or X200) Coming with New Lens
- Fujifilm X100V (X200) with New Lens, but still 23mm
- X-H1 + Grip + XF 8-16/2.8 ($2,298)*: BHphoto, Adorama, AmazonUS
*1,999 for the lens + $299 for the camera
- X-H1 + Grip + XF 16-55/2.8 ($1,698)*: BHphoto, Adorama, AmazonUS
*1,199 for the lens + $499 for the camera
- X-H1 + Grip ($999): BHphoto, Adorama, AmazonUS
TOP X100 ARTICLES
Here is a selection of X100F related articles, that I think you should definitely check out.
- Amazon Prime Gone Crazy: This Guy Got a Fujifilm X100F for $ 102 Only
- “Don’t Touch that Camera!” and About the Inspiration Behind the Fujifilm X Series Design
- Happy Birthday Fujifilm X: Fujifilm X100 Released 8 Years Ago!
- NIKON Shooter About FUJIFILM: “Fujifilm’s Passion is Evident or They Could Never have Produced Something Like the X100F”
- Fujifilm Manager Interview: Full Frame X100F Successor?
- Fujifilm X100F Most Rented Fujifilm Camera at Lensrentals
- Why the Fujifilm X100F is the Best Camera in the World… For Me
- Ron Howard Shoots New Star Wars Movie… and Fujifilm X100F :)
- Fujifilm X100F: Best Settings for Street Photography, 7 Pros and 5 Cons & More
- 5 Reasons to Buy the X100F :: Good Bye Leica :: My X100F Acros Film Simulation Recipes :: X100F and The Art of Camouflaging
- Fujifilm X100F – “F” Spells Freedom
- Fujifilm: “The X100F Received Unprecendented Interest. Far More than X100/S/T
- Fujifilm X100F DPReview GOLD AWARD
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