Believe me, there isn’t a day, that I am not tempted to get it. But for me, making this step, would mean go all in with the GFX system (and leaving the X system), and given the great results I get with my X gear, I am not yet ready for such a big jump (and investment).
Back in January 2018, we told you that Fujifilm closed a deal to take over 50.1% of struggling Xerox.
However, top investors protested, as they considered the deal “dramatically undervalues” Xerox and a lawsuit was the consequence.
read here: Fujifilm buys Xerox and lays off 10,000 people
Now we have an update:
Xerox Holdings Corp. and Fujifilm Holdings Corp. have agreed to end a 57-year-old joint venture more than a year after an attempt at a full merger soured.
Xerox has agreed to sell its 25% stake in the venture, Fuji Xerox, to Fujifilm for $2.2 billion, according to people familiar with the matter. It has also agreed to sell a majority stake in a smaller joint venture to an affiliate of Fuji Xerox and extended the timeline of an agreement allowing Fujifilm to be a major supplier to Xerox, the people said. Xerox’s total expected proceeds are roughly $2.3 billion, the people said.
Fujifilm’s lawsuit against Xerox for walking away from a planned deal with Fuji Xerox that would have effectively combined the two companies will be dismissed as part of the deal, the people said.
Exiting the venture and removing the lawsuit could free the companies to make major shifts in direction both strategically and geographically.
Hardly any other company puts that much effort in creating really beautiful and useful color profiles like Fujifilm.
Fujifilm calls them “film simulations”: inspired by the look of old film stock, they try to bring some of that magic into the digital era.
In fact, Minami-San, the Fujifilm employee responsible for colors back in the film days, is still today working at Fujifilm and in charge of the digital film simulation development. You can see his story here.
One more nice thing: Fujifilm film simulation can be fine tuned ad libitum:
read here – How to Fine Tune Your Fujifilm Film Simulation to Get the Ultimate Vintage Look
read here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
read here – Fujifilm X-Pro3 Development Story: Classic Negative Film Simulation – Learning from Film