Fujifilm Manager Talks X-T4 and More: “We Want to Continue Fujifilm X-H Line. Fujifilm X-T3 Firmware Update under Consideration”

Mapcamera interviewed one of Japanese top managers Mr. Takashi Ueno. They talk about Fujifilm X-T4.

The interview is quite long and in Japanese, so for your convenience I have summed it up all in English down below.

And just in case it was needed, he confirms that there will be a Fujifilm X-H2, as FujiRumors always told you and never doubted for a second, even when the whole universe was saying differently.

In fact, I tell you this: at no point in time, Fujifilm ever considered stopping the X-H line. The line they canceled is another one, and we told you here.

The only thing: the Fujifilm X-H2 is still very far away.

Trust me guys… I know what I talk about, and if you want to be the first to know and be guided accurately through the Fujifilm world, all you need to do is to follow FujiRumors.

In fact, I am working on further explosive rumors. Some will totally surprise you, others will probably disappoint you. When time has come, when things are double checked, when green light is given, you will get it all!

And now… the interview.

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Fujifilm Manager Interview

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MapCamera: Fujifilm X100V Top Seller, Great X-E3/X-H1/X-Pro3 Sales and APS-C Dominates Full Frame

Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.

Now Japanese store MapCameras published their top selling camera rankings.

Keep in mind, though, that this is not representative for overall sales.

The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.

The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.

With that said, here are the top sellers at MapCameras for March 2020.

SALES RANKING

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BCN Sales Ranking: Fujifilm Grows 115% and Sony, Canon & Co Fall 30% to 50%

The latest BCN ranking has just been published. It collects data of about 40% of the Japanese electronics and online stores. Here is what they see:

  • in March, camera sales were down 49.5% compared to March last year
  • Sony dropped to 44.5%, Olympus to 54.9%, and Canon to 32.3%
  • Only Fujifilm grew 115.6%. It has the fourth largest market share

They write:

In the rankings by series, Canon’s “EOS Kiss M” beat the Olympus “OLYMPUS PEN E-PL9” by a small margin to gain the top position. Sony ranks No. 1 by manufacturer and ranks No. 3 at “α6400”. As for Fujifilm’s soaring rise, “FUJIFILM X-A5” ranked 6th, and “FUJIFILM X-E3” ranked 9th. (Daisuke Okura, BCN)

Nice to see the Fujifilm X-E3 doing well. And hence even more disappointing that Fujifilm decided to axe it!

Also, keep in mind that in the last 6 months Fujifilm was extremely busy and launched lots of cameras, from the X-Pro3 to the X-T200, X100V and ultimately the X-T4 (the latter one not included in the raking, though). All this, while other manufacturer were not nearly as active.

And yet, nice to see this sales performance boost. It’s well deserved for a camera company, that makes some of the most inspiring photographic tools out there.

via dc.watch via bcn

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