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Fujinon GF35-70mm F4.5-5.6 will Have a Metal Bayonet

We already shared lots of info about the upcoming Fujinon GF35-70mm f/4.5-5.6.

And today we have one tidbit, that might surprise some FR-readers, who where sure it will have a plastic bayonet.

Well, I am sorry to disappoint you ;).

Unlike the Fujinon XC lenses, the Fujinon GF35-70mm f/4.5-5.6 will have a nice and shiny metal bayonet!

Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6

BREAKING: Fujifilm X Summit on September 2 with LIVE STREAM on FujiRumors

FujiRumors already told you that Fujifilm will announce new gear on September 2.

Well, I am glad to report that Fujifilm will announce it during a dedicated Fujifilm X Summit live stream event.

Those events are just fun, and FujiRumors will cover it all for you.

So definitely tune in on FujiRumors on September 2.

What we can expect and what not is listed here.

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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9% (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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Fujinon GF 35-70mmF4.5-5.6 Coming Without Optical Image Stabilization (OIS)

It’s small, it’s affordable, probably optically on a high level, but all this goodness comes with the price of some compromises, which are:

  • it won’t have an aperture ring
  • it won’t have optical image stabilization

The lack of OIS is probably not a big of a deal.


Because the most affordable Fujifilm GFX camera, that is still not on the market, but will soon come, the Fujifilm GFX50SII, will have IBIS inside, hence guarantee for 5 axis image stabilization.

It’s up to you now to make the decision if to go with the Fujinon GF35-70mmF4.5-5.6 or with the strongly rebated GF32-64mmF4 (until August 22)

I personally went for the rebated GF32-64, mainly for the aperture ring. But surely the size of that GF35-70mm is tempting too.

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Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6


Tamron for X Mount, FujiRumors First Wedding and GFX100S Experience, Big Error Fixed, 2021 Rumors Check – Top 10 July Posts

I am a man on a mission: making being a Fujifilm X and GFX shooter even more fun than it already is!


Well, by keeping you guys informed, entertained and possibly even excited about all things Fujifilm X/GFX using this humble blog called FujiRumors.

I hope I was able to do that in July, but I will work even harder in August in trying to make a hot summer even hotter with lots of breaking news and rumors.

And now let’s take a look at what happened in July with the top 10 posts of the past month.

  1. Tamron 18-300mm f/3.5-6.3 Di III-A VC VX D for Fujifilm X Mount Announced
  2. IT’S DONE! My First Wedding with Fujifilm X: Talking Gear, Film Simulations Love, What Worked Great (and What Not So)
  3. Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek
  4. Fujifilm X-T4, X-Pro3 and X-E4 Firmware Flawed and Removed from Fujifilm’s Website
  5. Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request
  6. Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)
  7. The Non-Love Story between DPReview and the Fujinon XF50mmF1.0 Continues – Silver Award
  8. Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap
  9. Tamron Managers Interview: “Fujifilm’s Market is Sufficiently Large. We Plan more X Mount Lenses” and more Tamron 18-300 Images
  10. Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)


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EXCLUSIVE: Fujinon GF35-70mmF4.5-5.6 vs Fujinon GF32-64mmF4 Size Comparison


One of the most intriguing lenses Fujifilm will launch in near future (within 2021), is definitely the Fujinon GF35-70mmF4.5-5.6, a very affordable zoom for the Fujifilm GFX system.

To see which other lenses (and cameras) will be launched this year, but also in 2022, check out our rumored X/GFX 2021/2022 timeline.

But back to the GF35-70mm.

We already told you that the lens will have a collapsible design, similar to the one we find on the Fujinon XC15-45mm F3.5-5.6. This means that when you first turn the lens, you are not already zooming. You are just pushing out the lens. Only once pushed out, you can start zooming.

This sort of design helps to keep lens size smaller.

But how small will the Fujinon GF35-70mmF4.5-5.6 be?

Well, thanks to indication of our sources, we can now share an approximate size comparison between the upcoming Fujinon GF35-70mmF4.5-5.6 and the already existing and quite frankly stellar (and now hugely discounted) Fujinon GF32-64mmF4. You can see the comparison above.

Of course the rendering shows the lens in its smallest size possible.

This is approximate size comparison I made using an imaginary mock-up I made out of the rumors shared so far, so do not expect it to be a 100% super accurate size comparison. But it will help you to get an idea on what is about to come from Fujifilm.

Now, I own the Fujinon GF32-64mmF4 and love it. And I also love the fact that it has an aperture ring, which the Fujinon GF35-70mmF4.5-5.6 won’t have. So no regrets here and I will happily stick with my GF32-64mmF4.

But the Fujinon GF35-70mmF4.5-5.6 has also its strengths: a sensibly smaller size (as you can see above) and a much more affordable price tag.

I can see what Fujifilm is doing here, and as I said in this article, it makes a whole lot of sense, as it finally fixes the true anomaly in the G mount lens lineup.

So guys, that was it for today. But more juicy stuff will come ;).

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RUMOR: Fujinon GF35-70mmF4.5-5.6 with Collapsible Lens Design

If you follow FujiRumors, you’ll know that Fujifilm is preparing to launch the new Fujinon GF35-70mmF4.5-5.6 lens.

You’ll also know it will cost just $500 if bundled with the upcoming Fujifilm GFX50SII.

Well, thanks to our sources, today we can tell you that the Fujinon GF35-70mm f/4.5-5.6 will have a collapsible lens. We know this design already from the Fujinon XC15-45mm F3.5-5.6.

For your convenience, down below is a recap of all Fujifilm GFX50SII and Fujinon GF35-70mmF4.5-5-6 rumors.

The GFX Community

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The GFX Rumor Recap

Fujifilm Summer Savings: Some are Gone, some Are Ending but the $2,000 Rebate is Still Here!

So, the $2,000 rebate on the Fujifilm GFX50R is gone. Now, if you want something even more affordable than that camera, you’ll have to wait for the Fujifilm GFX50SII coming in September, which will come with an even lower price tag.

Other Fujifilm deals are ending pretty soon on July 25. But most of them run until August 22. Still available, the $2,000 rebate on the XF200mmF2. You’ll find all details below.

To know which are the best selling deals here on FujiRumors, check out this article.

However, if there is something among the gear you’d like to get, maybe don’t do my error. I’ve waited the last deal day in April to order the GF32-64 and given the overall shortage, I had to wait until early July to finally get it. Unless you are much more patient than me, then there is no hurry to order anything.

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Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

BREAKING: Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap

So how the heck am I going to share this one?

I mean, worldwide chip shortage, Fujifilm announcing delays for lots of gear and unable to deliver products they announced many months ago and what not.

So telling you when the Fujifilm GFX50SII will ship is a rumor rocksolid at the moment,  but at the same time don’t be mad at me when at the date I’ll give you know there will be like 3 Fujifilm GFX50SII shipping, and then yet another biblical waiting will begin for the rest of the cameras to ship.

With that disclaimer out of the way, here is the rumor:

We haven been informed, that the Fujifilm GFX50SMKII will start shipping in September.

We also confirm once again, the the announcement itself will not take place on August 27.

Make sure to follow FujiRumors, because:

  • we have to talk more about the Fujifilm GFX50SMKII
  • we need to have discussions about more unreleased gear (to get an idea what, check out this unreleased gear timeline)
  • you might want to know about gear that has never been rumored before ;)

Fujifilm GFX50SMKII Rumor Recap:

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Fujinon XF200mmF2 Lens Removed from BHphoto but NOT Discontinued

Fujinon XF200mmF2 – Discounted but Not Discontinued

Ok, let me set something right.

BHphoto has completely removed the Fujinon XF200mmF2 R LM WR from their website. You’ll be redirected to a page that says: “The page your requested is no longer available. We have redirected you to a simlar page for your convenience.” I tried to check a google cached version of the page, and when I add the XF200mmF2 to the cart, it then tells me “some item(s) are no longer available at B&H“.

The situation is not much better at other stores. AmazonUS says hereCurrently unavailable. We don’t know when or if this item will be back in stock” and Adorama says here that it is “Temporarily On Backorder“.

According to a FR-reader, BHphoto is sending out emails telling customers that the XF200mmF2 is discontinued:

B & H has sent me an email saying that the fuji xf 200 mm f2 has been discontinued and they no longer carry it.

So what is happening? Is it really discontinued?

I did investigated this, and I can 100% safely say that the lens is not at all discontinued. So I do not know why BHphoto is not listing the lens anymore.

What I know is that given the worldwide $/€ 2K discount on the XF200mmF2, as to expect, the lens sold out almost everywhere. And I’ve warned you already back in May that such a discount is ridiculous for a lens that was already short on stock before this epic deal.

Now the inevitable happened: it’s out of stock basically everywhere and who knows when Fujifilm will be able to ship current orders.

So, if you are interested in this lens, place your order. You’ll get it at some point. Fujifilm is still manufacturing it and will for a long time. But you better arm yourself with patience.

The XF200mmF2 Problem

The Fujinon XF200mmF2 is arguably one of the very best lenses Fujifilm ever made.

As we reported here, when Fujifilm designed it, they didn’t care about size and price. All they wanted to achieve, was the best image quality and a fast autofocus.

But Fujifilm managers told us that it did not sell well. In fact, given the struggles the XF200mmF2 faced on the market, Fujifilm is wondering if it makes any sense at all to continue to develop and manufacture long prime lenses, that will just result in a loss of money for Fujifilm.

My guess is that people overall tend to prefer zoom lenses that cover that 200mm range, and there are quite some of them in the Fujifilm lineup (and more will come in future).

Sure, none of them is optically on par with the close to perfect Fujinon XF200mmF2, but they are all very decent lenses anyway and deliver an image quality that will be totally satisfactory for the vast majority of Fujifilm X shooters. And they all come for a significantly more affordable price tag.

What About the XF300mmF4 and XF500mmF5.6?

Speaking of long primes…

Back in March 2020, we reported about two Fujinon XF patents showing a Fujinon XF 300mmF4 and Fujinon XF500mmF5.6.

And although I am aware that some folks gave it as 110% certain that those lenses will come in 2021, we warned you in January 2021 that those lenses won’t come in 2021. And quite frankly I have no idea if they will ever come.

We invite you to check out or latest and most updated 2021/2022 rumored Fujifilm products timeline to see what is coming (and what not).

The Future Needs…

So what will the future bring?

Well, you might remember how back in 2019, Fujifilm launched a survey on which lenses we’d like to receive in future.

FujiRumors took 1:1 the lens suggestions Fujifilm made and made this poll out of it that saw 20,000+ people voting on it.

Guess what?

All the long telephoto prime lenses ended up at the very bottom of the ranking, showing that there is simply not enough interest for such lenses.

My take?

Well, I think the XF200mmF2 is maybe not long enough (although with the 1.4x TC it is basically an XF300mmF2.8 lens).

What  I believe could be worth Fuji’s R&D and become much more successful is a Fujinon XF400mmF4 lens. And with 1.4x TC you’d have a XF560mmF5.6 lens. That lens, I believe, could guarantee Fujifilm decent sales.

So, let’s hope Fujifilm won’t give up on telephoto prime lenses. They are needed. For a niche, sure, but definitely needed.

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