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Fujifilm Announcement September 2: What We Expect (Fujifilm GFX50SII and More) and What Not

FujiRumors has informed you that there will be announcements on September 2.

Surprisingly many FR readers wondered what will come.

Well, first off, it is important that you regularly check our rumor section, so you won’t be that surprised anymore.

Second, down below you find a recap and summary of what will come on September 2, what could come and what will sure not come on September 2.

What Will Come

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Fujifilm X-H2 Price Indications, GFX50SII Price Leak, New Firmware Updates, GF30-75mm and More – Top 10 June Posts

June was another month rich of breaking rumors and news

Let’s hope our sources will help us to make June just as exciting as the whole 2021 was so far in terms of breaking rumors.

Now let’s look at what you should not have missed in May.

  1. Why I am Staying with APS-C, Myths of Primes over Zooms, 3 Areas where Fujifilm Needs to Improve, X-H2 Wishlist and More
  2. Fujifilm Releases New Firmware Updates for X-T4, X-T3, X-E4, X-Pro3, X-T200 and X-A7
  3. Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…
  4. BREAKING: Fujifilm GFX50S MKII Price Leaked
  5. Fujifilm X-H2 with 8K to Cost Less than Panasonic GH6 with 6K
  6. DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…
  7. Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup
  8. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  9. BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors
  10. Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Top 3 Bonus Rumors

  1. Fujifilm GFX50SMKII will Look Exactly Like the Fujifilm GFX100S
  2. Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)
  3. EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

All top 10 Posts so Far

  • Top 10 in May – Fujifilm X/GFX Timeline 2021/22, Fujifilm X-H2 Rumors, End of X-TransIV, Can Fuji X Lenses Cover Full Frame Sensor
  • Top 10 in April – Fujinon X Mount Roadmap Updated, Fujifilm X-H2 with 8K, Fujinon XF23/56 MKII & More
  • Top 10 in March – Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More
  • Top 10 in February – Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More
  • Top 10 in January – What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

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Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)

Half a year has passed.

Lots of rumors have been shared already (and many more will come ;) ).

However, there is something I never do: rank the rumors in a reliability ranking.

I hate to do that, as an anonymous rumor is not necessarily less reliable than a trusted rumor. There is much more that needs to be checked in order to determine if a rumor is reliable or not. And also, something that is rocksolid at some point, may become less sure later on as Fujifilm changes plans.

That’s why I hate to rank rumors.

However, it is something you request me to do, hence, 1 or 2 times a year I bend to your will and do just that.

So, you can find the rumor-ranking down below.

Also, we will check back and see which rumors FujiRumors got right and which wrong, so that you guys can judge my work and decide if your time on FR was well spent or not. I will be extremely brutal to myself and move in the wrong section every ever so minimal error I made, even though it was accurate at the time of sharing.

Two more things:

  • Included in the list some of the fake rumors circulating around that FujiRumors had to debunk.
  • If you want to get a timeline on when the products will come, check out this post.

One last note: Back in November 2020 we shared an article, where Sigma itself teased Fujifilm X mount lenses coming 2021. And as if that was not enough, they teased them again in February 2021. In between those Sigma teasers, on December 14, 2020, FujiRumors shared a rumor that Sigma has indeed plans to release Fujifilm X mount lenses. This rumor is not included in the list below, as it from 2020. If you want to check back the 2020 rumors, make sure to read this article.

So let’s start:

  • 49 rumors shared in 2021 so far (many more to come)
  • 27 rumors still to be verified
  • 21 correct rumors out of 22 verifiable rumors
  • 1 wrong rumor out of 22 verifiable rumors (I told you I’ll be brutal to myself ;))
  • 95,45% correct rumors

Rumor Overview with Rating

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Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)

FUJIFILM 2021/2022
RUMORED PRODUCT RELEASE TIMELINE

Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.

Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.

But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.

And it won’t end here.

In fact, I have a skype call scheduled with the Japanese source in very near future. After the last call a few weeks ago, we dropped a couple of rumor-bombs (X-H2 details, the end of X-Trans IV, no more X cameras in 2021, the new GF zoom to come second half 2021 and more stuff I am not allowed to share just yet).

I expect that also our next call will be very interesting.

In case you’d like to know what it shared with us, feel free to follow FujiRumors and get updates via Facebook, RSS-feed and Twitter.

But until then, here is the most updated list of gear to come (and gear that won’t come).

X Series Gear
2021/2022

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Fujifilm’s Full Frame Trade-In Deal, Savings on X-T4, X-T30II with XF35mmF2 and More Deals

Usually in Europe Fujifilm moves in a quite harmonic way when it comes to deals. There might be slight differences between countries, but overall the deals more or less match each other.

This time, though, the deals are a bit more fragmented, with some countries offering nothing, others offering trade-in bonus deals, bundle deals and what not.

I will now let you know what is available in Germany, in UK and in my home Italy right now.

Germany:

  • €200 cashback on Fujifilm X-T4 body only or bundled with XF18-55 or XF16-80
    Available only at official Fujifilm retailers like Calumet here and AmazonDE here
  • €100 cashback on Fujifilm X-T4 body only or bundled with XF18-55 or XF16-80 or XF18-55+XF55-200
    Available only at official Fujifilm retailers like Calumet here and AmazonDE here
  • €150 cashback on Fujifilm X-T30/X-T30II with XF35mmF2 R WR
    Available only at official Fujifilm retailers like Calumet here and AmazonDE here

If you are interested in any of these deals, check out the fujifilmshop page for the full details and the full list of authorized dealers

UK:

  • £450 trade-in bonus if you trade in any working full-frame or medium format digital camera for a Fujifilm GFX100S
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Free Dual BC-W235 battery charger with purchase of Fujifilm GFX100S or GFX50SII
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Pay £999 only for Fujifilm X-T30II with XF35mmF2 R WR
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Save £150 in X-T4 body only or with XF18-55 or 16-80
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Save £100 on X-T3 body or with XF18-55
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here

Italy:

  • €500 trade-in bonus if you trade in any working full-frame or medium format digital camera for a Fujifilm GFX100S
  • €200 cashback on Fujifilm X-T4 body only or bundled with XF18-55 or XF16-80
    Available at official retailers like AmazonIT (must be shipped and sold by Amazon)
  • Save €100 on X-T3 body or with XF18-55
    Available at official retailers like AmazonIT (must be shipped and sold by Amazon)

Other EU Countries

But also France, Belgium, Spain and other EU countries have similar deals, so definitely check out the dedicated fujifilm-connect page, click on your country, and find the deals available.

It’s Ending

These are the last days to save 28% on Capture One 22 pre-upgrades (20% discount offered by Capture One plus additional 10% with code FUJIRUMORS)..

Capture One told me that this will be their best upgrade deal and no better deals will be offered in future.

The deal is available only for existing perpetual license holders (those on Capture One pro or branded 21 and older).

I remind you that Capture One 22 will, among the others, bring two new and long awaited features:

  • Panorama stitching
  • HDR merging

Capture One:

HOT DEAL: Get Fujifilm GFX50S for Just $2,499

BHphoto is right now selling the original Fujifilm GFX50S for just $2,499. That’s $3,000 cheaper than what it costs you now at Adorama and $2,500 cheaper than the price at AmazonUS.

If you are from UK, you can get the camera refurbished for £2,199 here.

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Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

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Fujifilm GFX100S In (Low) Stock at Adorama

A limited number of Fujifilm GFX100S cameras is now in stock at Adorama here. So far they always sold out rapidly and stores struggled to get back stock, so if you want one, it might be better to grab it right now.

As a happy owner of the Fujifilm GFX100S myself, I can only say that if when you press the shutter button, all you want is the best possible image quality, then look no further, the GFX100S is what will satisfy you. I only miss the X-T alike dials on it, which is why I am stunned, blown away and sincerely admire the GFX100S, but I can’t love it the same way I love my X-T4* and X-E3.

The situation looks much better for the Fujifilm GFX50SII, which is available pretty much everywhere.

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*except for the selfie screen ;)

34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

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Updated Fujifilm Gear 2021 In Stock Check – Fujifilm GFX100S Soon at Amazon and X-E4 Available Now at BHphoto

Here is an updated in stock check for the gear Fujifilm announced in North America.

GFX100S

Adorama and Moment had a few samples in stock, but as to expect, they run out quickly. The next one to possibly have a few available should be Amazon, who expects stock by October 20 here.

GF80mmF1.7

It’s available at AmazonUS here, at BHphoto here and at Moment here. Not available at Adorama and Focuscamera.

GFX50SII

It was originally planed to ship by the end of September, but Fujifilm issued an official delivery delay notice for the GFX50SII with GF35-70 kit, so let’s see how this will change things.

So far all stores expect the body only version as well as the kit version to be available on October 21.

GF35-70mmF4.5-5.6

So far stores expect it to ship on November 30. Only Adorama is slightly more optimistic and gives us November 20 as shipping start.

X-E4

Currently available only at BHphoto here (black version).

XF70-300mmF4-5.6

It is back-ordered everywhere. The only time indications we get comes from Moment here, who expects to deliver by November 4.

XF27mmF2.8 R WR

Fujifilm announced it. But they can’t deliver. I consider myself lucky to be able to have grabbed one a few months ago, last sample in stock. Since then, nothing. Whoever ordered one, better be armed with lots patience. A patience that will be rewarded, as it is the perfect lens ;).

X-T30II

It is expected to ship on October 21. Adorama is more pessimistic and expects to deliver in January 2022.

XF 33mmF1.4 R LM WR

It was supposed to start shipping on September 29, but pre-orders are very high and forced Fujifilm to issue an official delivery delay notice. Now it is expected to ship on October 21 in North America. Oddly enough, in Europe it is shipping and in stock.

XF 23mmF1.4 R LM WR

It is expected to ship on November 30.

XF18mmF1.4 R LM WR

Good News. This one is in stock everywhere!

BHphoto / AmazonUS / Adorama / Focuscamera