Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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Fujifilm UK Wants You to Go Fuller than Full Frame and Offers £450 Discount on GFX100S if You Trade in Your Full Frame Camera

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

The deal is available at qualifying retailers such as Wexphotographic and Parkcameras.

The bad news?

As far as I can remember, such deals appear in Europe, but I can’t remember them for USA, where instant rebates are the standard. And considering that the original GFX100 never saw a rebate in any shape or form, not even now after the GFX100S announcement, I am very pessimistic that such a deal will appear also in USA.

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List of Qualifying Trade In Models:

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Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII

Fujifilm X Summit – LIVE COVERAGE

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[UPDATED with X-E4]: Leaked Price, Press Release and Release Date of GFX100S, Fujifilm XF70-300mmF4-5.6, XF27mmF2.8 MKII, GF80mmF1.7

Nokishita leaked the price and additional specs for the upcoming Fujifilm gear:

The US price of the new Fujifilm lens will be $ 799 for the XF70-300mm, $ 399 for the XF27mm, and $ 2499 for the GF80mm. The planned domestic release date of GFX100S is the end of February 2021

UPDATED: “Fujifilm “X-E4” is also registered at domestic dealers. It seems that only the body and the XC15-45mm kit will be sold in Japan. The planned release date is the end of February 2021”

P.S.: I am now father of a wonderful little boy :)

Full Press Text

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FUJIFILM X SUMMIT Announced for JANUARY 27 at 8 AM New York Time (GFX100S, X-E4 and Much More)

FujiRumors told you back in December that Fujifilm would have a major announcement on January 27 (and not January 29), and now it’s confirmed by Fujifilm ;).

There will be a Fujifilm X Summit on January 27 at:

  • 8 AM New York Time
  • 2 PM Rome Time
  • 10 PM Tokyo Time

If it wasn’t for FujiRumors, you’d be totally in the dark about what will be announced. But thanks to exclusive FujiRumors leaks over the last few months (thanks a TON for the help of our sources), we know that Fujifilm will announce:

This is the most updated list I have so far. But if there will be changes, I will let you know on FujiRumors.

If you enjoyed months of breaking rumors and leaks, then feel free join us and celebrate the big announcement party here on FujiRumors, where we will live stream the event and cover the announcement.

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Fujifilm GFX Roundup: GFX50R vs Sony A7rIII ::: GFX100 ProRes RAW Ninja V HDMI Lag Delay :: GFX100, Large and in Charge… and MORE!

You can find here at BHphoto the FotodioX Pro Fusion Smart Adapter for Mamiya 7 Rangefinder Lens to FUJIFILM G-Mount GFX Camera.

Fujifilm GFX – A Success Story

Soon the world will meet the Fujifilm GFX100S. And from all the specs leaked so far, we can easily say it will be a huge shock for the market (especially considering its price).

It will be Fuji’s 4th medium format camera after the Fujifilm GFX50S, the Fujifilm GFX50R and the Fujifilm GFX100.

Overall, Fujifilm’s medium format journey has been a huge success. The Fujifilm GFX100 sold much better then what Fujifilm predicted in its own (already optimistic) forecast, as FujiRumors told you here and Fujifilm managers confirmed later on here. The Fujifilm GFX50R grew up to be a winner thanks to a very aggressive price. But nothing would have been possible, if the first camera, the Fujifilm GFX50S, would not have been as successful as it was.

The strategy is clear, as top Fujifilm manager Toshihisa IIlda explained here: “Top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base“.

And with a price tag of $5,999 for a 102 megapixel GFX100S with IBIS, Fujifilm is pursuing this strategy very agressively.

So far it seems to work out well. As the manager told us here, “70-80% of GFX customers are coming from non-Fuji cameras. Most probably from full frame DSLR cameras.”

Toshihisa IIda ends up his very interesting talk about the GFX system by saying “The GFX system is really good business for Fujifilm“.

If you want to read more, including what the manager says about the Fujifilm X-H2 and the full frame attack strategy, feel free to check out this post.

Now back to us :).

Today I’d like to share a Fujifilm GFX roundup. It will probably be the last one with the GFX100, GFX50S and GFX50R at the core of it, as I am pretty sure that starting from January 27 the Fujifilm GFX100S will claim the throne and monopolize the attention.

So, there will be comparisons, bug reports, reviews, technical tests, photo reportage and a lot more.

Feel free to check it out down below.

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GFX Roundup

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Top 10 Articles for December: Fujifilm Announcements January 27, Sigma X Mount, Fujifilm X-E4, GFX100S, New Film Simulation and More

These are the top 10 posts for December 2020:

  1. Sigma Lenses for Fujifilm Coming in 2021 – Trusted Source
  2. MARK THIS DATE: Big Fujifilm Announcements on January 27
  3. Fujifilm X-E4 still with 26 Megapixel X-Trans sensor
  4. This New App Gives You Access to Over 100 Film Simulation Recipes
  5. New Fujifilm Film Simulation Coming Early 2021
  6. Fujinon XF 70-300mm F4-5.6 Coming Early 2021
  7. Fujifilm X-E4 Coming in First Quarter 2021
  8. New Fujifilm GFX100 with IBIS will be “About as Big” as Fujifilm GFX50S
  9. Fujifilm GFX100S is the Name of New GFX Camera, Suggesting no Rangefinder Style – Leaked Specs Recap
  10. RUMOR: Smaller Fujifilm GFX100 will Have IBIS and Coming Early 2021

Top 3 FujiRumors selected posts:

  1. Wildlife Photography with Fujifilm Gear
  2. The Rise of Selfie Screens, The Myth of Them Being Better for Video and About Pleasing Youtubers instead of Customers
  3. Let’s Talk Fujifilm X-S10: Best Selling Mid-Range Ever on FujiRumors, Inspiration for Fujifilm X-H2 (?)

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What to Expect from Fujifilm in Early 2021: Smaller GFX100, GF80mmF1.7, X-E4, XF27mmF2.8 and Surprises… but a Fujifilm X-H2?

I don’t know you, but to me it looks like Fujifilm setting up a big show for the beginning of 2021.

Thanks to rumors reported here on FujiRumors, we already know that in early 2021 we will get:

I am constantly at work, and I think the surprises won’t end here. But I am working on it, triple checking and making all things necessary to give you guys accurate information.

So, expect the list above to be updated in near future and definitely stay tuned on FujiRumors.

And let me clarify one thing.

Some FR-readers erroneously thought that FujiRumors predicted the Fujifilm X-H2 for early 2021. Well, I never did. All I did is to say back in 2019, was that there won’t be any X-H2 in 2020.

There will be an X-H2 at some point, but none of my contacts has told me so far it will happen in early 2021.

What we know from the big Fuji bosses themselves, is that Fujifilm is working on a breakthrough before releasing the Fujifilm X-H2. Stay tuned on FujiRumors, and as soon as I can I will let you know when we can expect such a breakthrough.

Cyber Monday Deals

Adorama is offering the Fujifilm X100F for $749 only! You save $550 hence 42%.

New Cyber Monday Deal Pages Live Now!

Apple Deals (including NEW MacBooks with APPLE SILICON M1 Chip!)

Software Deals and More

Viltrox Savings

Peak Design

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

 

Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

As opposed to the last episode, this time we focus on camera wishes instead of lens wishes.

In this roundup, one particular and recurrent wish finds me totally agreeing with: the need for a Fujifilm X80!

I do hope Fujifilm will understand that the Fujifilm XF10 was not the X70 successor we were waiting for and that they will finally give us an X80.

I mean, Fujifilm should have been able to overcome these X80 issues by now!!!

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VIDEO TEST: Fujifilm X-T4 and GFX100 New Firmware Fixes Auto Exposure Stepping Bug

Just very recently, Fujifilm has released a bug fix firmware for the Fujifilm X-T4 ver. 1.03 and Fujifilm GFX ver. 2.01.

All Fujifilm mentioned was a vague:

Fix of a minor bug during a movie shooting.

Well, FujiRumors could not be happy with such a vague definition ;).

So I decided to try to find out what’s behind it, and despite being on my very last days of holiday in South Italy with my wife, I made quick testings and immediacy reported about my findings in this dedicated article.

My findings in short: exposure change is now smoother (not stepping like before), except in high speed modes (like 120 or 240 fps).

Now, I have no time to make a video and edit it, as I am mainly writing from a beach with a beer/seafood pasta/ice cream/etc. in my hand , but luckily other fellow Fujifilm shooters do :).

So, you can find a video made by Andrei, that shows the difference between Fujifilm X-T4 firmware 1.02 and 1.03. He says:

  • Exposure changes a lot better than before, it’s not changing in steps anymore
  • he is happy that Fujifilm works on fixing the small problems the X-T4 has, because it is an amazing camera
  • he shot some clips in 24fps, some in 30fps and slowed down at 24fps in post to see exposure change better
  • he also shot at 60fps and higher frame rates, but at those frame rates it still does not work smooth [admin note: in my quick testings, I see the stepping still clearly at 100 fps and above]
  • at 60fps he shows how the exposure still works in steps, but in my eyes (fujirumors), it is actually smooth, then only shortly stops for moment, and then continues to go down smoothly. Much better than before, where you saw fast and hard steps. Maybe a further firmware down the road will also take away that very last pause at 60fps and higher frame rates
  • he says the exposure still clips when you zoom in and out
  • a good improvement for people who are vlogging
  • he hopes next comes face/eye detection improvement and addition of 4:2:2 internal

Well, happy to see Fujifilm finally addressing this issue.

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