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Let’s Talk Fujifilm X-S10: Best Selling Mid-Range Ever on FujiRumors, Inspiration for Fujifilm X-H2 (?), More Reviews and Giveaway

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Fujifilm X-S10 – A Success?

Recently here on FujiRumors we shared an official media sheet showing how Fujifilm perceives its 2020 digital camera range.

We analyzed it together and I shared the opinion, that between the X-T30 and X-S10, only one camera line might continue, and it will be the one that will sell more.

After my statement (which might well be wrong, it’s just my opinion), I got many questions asking me how the Fujifilm X-S10 was selling.

Well guys, I have no idea how it is selling on the worldwide market.

All I could do, was to check what the response was here on FujiRumors, by comparing the first 3 pre-orders of the X-S10 to the ones of the X-T30. The X-E line is out of this competition, as it is way too niche and can’t compete in terms of sales. Anyway, here is what I saw:

That came very surprising for me.

In fact, it’s the first time ever that mid-range Fujifilm camera was able to raise that kind of interest and curiosity among the FujiRumors community.

That’s even more astonishing, considering the fact that the X-S10 departs from the classic retro-control scheme that many of us love, going more into Sony territory (and as I said, it’s a clear attack on Sony & Co indeed).

The fact that the Fujifilm X-S10 was able to break through in terms of interest and sales also within the FujiRumors community, makes me quite optimistic not only for the success of the Fujifilm X-S10, but also for the future of this new line and the overall future of Fujifilm during the tough times of this “mirrorless war“.

Fujifilm X-H2 – Inspired by X-S10?

So, there seems to be vivid interest for this kind of less retro-layout also among the FujiRumors community. And maybe Fujifilm should consider this, while developing the Fujifilm X-H2.

Let me explain:

Maybe Fujifilm should offer a Fujifilm X-H2 with a PSAM dial and an additional unmarked dial (but keeping the top LCD). The Fujifilm X-H2 could become the one camera, that battles against the full frame Sony, Canon and Nikons out there, trying to appeal to customers, who don’t like the retro-controls.

The Fujifilm X-S10 seems to be possibly successful thanks to this move, and it could work out well also for the Fujifilm X-H2.

Moreover, a less retro-operating X-H2 with PSAM + unmarked dial could differentiate itself better from the X-T line.

And for the rest of us, the retro-lovers niche, there would still be the Fujifilm X-T5, Fujifilm X-Pro4 and what not. All cameras that will continue to give us that nice tactile retro feeling that is part of the fun of shooting with Fujifilm.

X-S10 Reviews and Giveaway

And now it’s time to celebrate the new little giant in Fuji’s family with a dedicated roundup.

Also, Gajan Balan is giving away a Fujifilm X-S10. Check out his X-S10 review below, which includes also the instruction on how you can win a Fujifilm X-S10.

There are also some Fuji Guys X-S10 videos as well as more videos.

  • keithwee – Review of the Fujifilm X-S10 – Strategic Evolution in progress
  • billfortney – The Incredible Fujifilm X-S10
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