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Fujifilm Releases Major New Firmware for GFX100, GFX100S and X-S10

Just 24 hours after the previous new firmware rollout for several cameras, Fujifilm has also released the long awaited and major firmware updates for the Fujifilm GFX100 and X-S10, as well as a new firmware for the Fujifilm GFX100S.

FujiRumors will provide all details and download links down below.

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LEAKED: Fujifilm GFX50S MKII has Almost Size of GFX100S and Coming August 27

ATTENTION: the images you see above refer to the GFX100S registration file, and NOT to the GFX50S MKII. The first three specs sheets only refer to FF210001, hence GFX50S MKII

We already told you 2 months ago here, that the registered FF210001 camera is the Fujifilm GFX50S MKII.

Now Nokishita spotted the FCC registration with a few more details.

Fujifilm’s unreleased digital camera “FF210001” has also passed FCC certification. Equipped with Wi-Fi (IEEE 802.11b / g / n) and Bluetooth. Is the size almost the same as GFX100S? The planned release date of detailed materials at this time is August 27, 2021

Since nokishita says it, I will report about it. But I wouldn’t place my money on an August 27 announcement. The size should be close to the one of the GFX100S, as you can see above from the diagram of the GFX100S that nokishita included.

As we already told you, the Fujifilm GFX50SMKII will feature the same sensor of the original Fujifilm GFX50S, hence non-BSI and non-PDAF 50 Megapixel.

I will investigate and give you more details as soon as I can.

In Stock Check

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via nokishita

Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

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Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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Epic Fujifilm GF Lens Deal Spreads Over Europe: Save up to €1,000 GF Lenses (for GFX100 Owners Only)

The biggest rebate on GF lenses has dropped all over Europe, with one limitation: it’s exclusive only for Fujifilm GFX100 owners!

You can save up to €1,000 on GFX lenses, including the brand new Fujinon GF80mmF1.7.

The deal is available at official Fujifilm retailers like CalumetDE, WexUK, Parkc.UK and PCHstore.

Amazon Europe is not included in the official retailer list this time.

If you are “just” a humble Fujifilm GFX100S owner (like me), or don’t live in EU, you still can get a $/€500 discount on selected GF lenses. You find the list below.

USA

After purchase, go to this page to claim your money back.

EUROPE

Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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BREAKING: One More Fujifilm GFX Camera Coming 2021, More Affordable than GFX100S

I know many of you will be skeptical right now.

Why?

Well, because here is how things went so far:

So, in 4 years of GFX series, we got 3 cameras only, hence less than one camera a year.

Fujifilm rightfully focused on giving us lenses for the system, with 12 G mount lenses launched in 4 years.

But according to our trusted sources, this will change in 2021.

In fact, I have been told that Fujifilm will launch another GFX camera in 2021. It will be more affordable than the recently launched Fujifilm GFX100S.

Expect updates.

On FujiRumors.

Very soon.

Love you!

P.S.: Don’t worry, this new GFX camera won’t use the newly registered low capacity Fujifilm NP-70S battery. That battery is for… oh well, you’ll see soon enough. Just follow FujiRumors ;)

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Fujifilm LUT 1.19 with X-E4 and GFX100S Support Available

Updated LUT is available on the Fujifilm website.

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

  • *4K movie data of X-T2 recorded in external HDMI devices with the mode of the “HDMI F-Log” under the “4K MOVIE OUTPUT” in the “MOVIE SETTING”
  • *4K and Full HD movie data of GFX100S, GFX100, X-E4, X-S10, X-T30, X-T3 , X-T4 ,X-Pro3, X-H1 and X100V recorded on SD cards or in external HDMI devices with the mode of the “F-Log RECORDING” in the “MOVIE SETTING”

Download
F-Log 3D-LUT file

  • F-Log_LUT_E_Ver.1.19.zip
    *Decompress the “F-Log_LUT_E_Ver.1.14.zip” file and launch “.cubu” file from a movie editor.

via fujifilm

The Latest and Greatest: Fujifilm X-E4, XF70-300mm, GFX100S and GF80mmF1.7 Mini-Roundup

Let’s start the week with a mini-roundup dedicated to the latest and greatest Fujifilm gear.

Missing in the roundup list is the Fujinon XF27mmF2.8 R WR. But do we really need reviews here? I have already put my XF27mmF2.8 for sale on the facebook market as I will replace it with the new version as soon as I can. I don’t care about the reviews. The optics are the same, which means the image quality is fantastic for such a small lens. All I want is an aperture ring, which is enough for me to “upgrade”.

As for sales on FujiRumors, the best selling gear is the Fujifilm GFX100S, followed by the X-E4 (all time best selling X-E camera on FR), the GF80mmF1.7 and finally its basically a tie between the XF70-300mm and XF27mmF2.8 R WR.

Save up to 23% on Wasabi NP-W235 Batteries for Fujifilm X-T4 and GFX100S

You can now save up to 23% on Wasabi NP-W235 batteries for Fujifilm X-T4 and Fujifilm GFX100S.

I know Wasabi batteries are among the most used third party batteries in the FujiRumors community.

Here are the various options: