Personalized Support for Professional Photographers
Valhalla, N.Y., July 24, 2020 – FUJIFILM North America Corporation is pleased to announce the launch of the FUJIFILM Professional Services (FPS) Program designed to assist professional photographers and videographers with a variety of service and product-related needs for their recently purchased X Series and GFX System products.
A few days ago, Lensmate has released the Lensmate Thumbrest for Fujifilm X-T4 cameras.
It will be available in black only, because “the X-T4 is the darker Silver (graphite) which is very difficult to match using our Anodizing process. So rather than have a Silver thumbrest that was a mis-match we thought it best to offer the X-T4 Thumbrest in Black only.”
FR-reader Peter already got his copy, and here is what he thinks about it:
I have the silver x-T4, and the black thumb grip fits perfectly and looks good. The thumb grip raises my hand position on the camera body, lets me rotate my wrist slightly back, opens my hand, and better positions my finger on the shutter button. I also added a soft-release button, which matches the new position of my finger. Overall, an excellent addition to a great camera.
You can find the new X-T4 lensmate thumbrest here.
FujiRumors is on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter
→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page
Fujifilm Spain has published very short videos about the Fujinon XF8-16mm F2.8 and the Fujinon GF30mm F3.5, that include some tidbits about its development, that I have extracted for you.
Both videos can be found below, along with a written summary.
Triggered by recent failure of the Olympus imaging division (which FujiRumors dedicated an own – and very personal – article here), Nikkei deputy editor Masamichi Hoshi has published a rather dark overview over the current camera market situation and an even darker forecast.
The article starts by taking into account two rather obvious reasons, why the camera industry struggles, and that surely Japanese camera makers are not responsible for:
The numbers of the decline are dramatic:
A special mention in regards of struggling companies goes to Nikon, which has photography as a core business (unlike Fujifilm), but also all other brands are having hard times.
Nikon’s imaging unit, which has focused on digital cameras, finished the fiscal year that ended in March with an operating loss of 17.1 billion yen ($158.7 million), down from a profit of 22 billion yen the previous year. In November, the unit drafted a rebuilding plan focused on the “pro-hobby class,” which consumes 3 million interchangeable lenses per year. It aims to cut 50 billion yen from its fiscal 2019 operating costs by the end of fiscal 2022. The cuts will come from a reorganization of production plants, a narrowing of products and a personnel reduction.
The digital camera operations of companies like Ricoh and Panasonic also continue to struggle. The operating profit at Canon’s imaging system units fell by 48.2 billion yen in the year through December, a 62% drop the previous year.
But beyond smartphones and COVID-19, there is a third reason highlighted by Masamichi Hoshi, which is the one we want to focus on here today: excessive competition.
Here is what Masamichi Hoshi writes on Nikkei:
