Happens to all of us, right? I mean, you just go out for an icecream, and you come back home with new gear :)

No? Well, then let me tell you this little weekend story…

Jon Olsson is a former Swedish ski athlete (and camera nerd :) ), who is now making a respectable career as a Vlogger (700k subscribers).

In his latest video, he takes you with him during a day in Stockholm. His plans for the day?

• modelling for a photo shoot
• meeting some Dell guys and comparing Mac Vs. PC
• buy a skateboard

On the photo shoot, the photographer used a Hasselblad (H6D?) MF camera…. and it seems that seeing that Medium Format beast at work, triggered Jon’s desire for a MF camera.

In fact, his original day-plan then changed to:

• modelling for a photo shoot
• meeting some Dell guys and comparing Mac Vs. PC
• buy a skateboard Check out some “seriously unnecessary” stuff (min.8:45)
  

So, in the afternoon, Jon leaves his hotel room to buy a skateboard, but once near to a photography store, he stops there to test for 3 hours the Fujifilm GFX 50s and the Hasselblad X1D.

Finally, since the Hasselblad was “really slow and weird“, he ends up buying the Fujifilm GFX (min. 12:35).

He decided to get the Fujinon GF 63mmF2.8 lens, because, after checking the files on a computer in the camera store and seeing how much detail they have, he concludes that “you just need one lens, then you can zoom in 4,000%“.

True, the GFX is not as cheap as the skateboard he planed to buy, but he says “what’s the point in working hard and making money if you don’t use the money. Now, you have to be a little smart, but you also have to enjoy“.

Don’t expect a professional in-depth review. Jon says “I don’t know the technical details. I just shoot stuff, and when I like it, I like it.“

At min. 14:10 he offers his Canon 5D MK 4 for sale, and after charging the batteries, they start playing around with their new camera (min. 14:51). I guess there will be more coming about the GFX on his channel, but he seems to be very happy with it, since he says:

“Life goal checked: I own a Medium Format camera” :)

You can check out the whole video at Jon Olsson youtube channel

Join the 12,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: CalumetDE, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama EU: WexUK, PCHstore
Fujinon GF 23mm F4: USA BHphoto, AmazonUS, Adorama EU: WexUK, PCHstore

Fujinon GF63mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon GF32-64mmF4: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon GF120mmF4 Macro: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

Fujifilm GFX VG-GFX1 Vertical Battery Grip: BHphoto, Adorama, AmazonUS
Fujifilm GFX EVF-TL1 EVF Tilt Adapter: BHphoto, Adorama, AmazonUS
Fujifilm H Mount Adapter G for GFX: BHphoto, Adorama, AmazonUS

Oasis Photocontest

It is a rainy Sunday here (of course, always at weekend!), and since I stuck at home, what better thing to do, then to check out winners at this years’ “Oasis Photocontest“, which some consider the “Oscar” for nature and wildlife photography?

So, while enjoying hundreds of images, I noticed this image taken by Simone Raso.

The name, Simone Raso, sounded familiar to me. I checked FujiRumors and saw I featured his video, where he photographed Cristiano Ronaldo & Co during a Champions League soccer game standing on the sideline with his X-Pro2 and XF100-400.

So I checked the EXIF data of this image, and well, it’s an X-shot, Fujifilm X-T2 with Fujinon XF100-400 to be more precise.

This image got the “honorary mention” at the Oasis Photocontest. Congratulations, Simone. Keep up delighting us with you X-shots :)

It’s definitely worth to head over at oasisphotocontest website and check out all the images. There is so much truly inspiring work over there. Don’t miss it.

Sony World Photography Award 2017

Another fellow X-shooter, Andy Gawlowski, made it into the Top 50 of the Travel category of the Sony World Photography Award 2017. It is one of the images he also shared in his guest post “Fujifilm X-Pro2 Vs. Canon 5D MKIII for Travel Photography“. Andy Gawlowski – worldwidewax.ch – facebook – instagram

You can check out more at worldphoto.org.

2017 National Geographic & PDN Photo Annual Contests

Also National Geographic has its “Travel Photographer of the Year (2017)” running now. Entries are open. So feel free to join with your X-shot :). Check out travel.nationalgeographic.com

2017 PDN Photo Annual have been assigned too. Check out the winners at shutterloveonline.

Fujifilm Awards & Curiosity Recap

Fujifilm cameras aren’t new to important recognitions, such as photography awards or cover images for important newspapers.

Sure, it’s the photographer and his vision that creates the image. But hey, at least we can say that Fujifilm cameras are no limitation for real PRO work. Here is a short overview:

• Fujifilm X-T2 distracted a French presidential candidate during his interview (story here)
• Only the Fujifilm X-System Breaks the DSLR Hegemony World Press Photo Awards (story here)
• Fujifilm cameras already made the cover of the TIME magazine (story here)
• Fujifilm cameras snapped the image that won the World Photography Arts&Culture Award 2015 (story here)
• Fujifilm cameras are good enough for God’s work (story here)
• Fujifilm cameras captured America’s most hated man (story here)
• Fujifilm cameras made the front page of the Wall Street Journal (story here)
• The X-VIRUS is spreading: Rock Star Brandon Boyd (Incubus) takes Selfie with his X-PRO1! – (storyl here)
• … and more

The Fujifilm GF670 Rangefinder Folding Camera is now in stock at BHphoto here.

Back in January we reported here, how BHphoto found some Fujiflm GF760 in their warehouse.