Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Additional Fujifilm X-S10 Media Slides: 27% Lighter IBIS, New Heat Sink Design for Longer Video Recording and More

I have received additional official media slides about the Fujifilm X-S10.

I’ll share them all down below for you to check out. You’ll maybe learn a few more little tidbits, for example:

  • a new heat sink has been designed, which transfer the heat to the magnesium allow body of the X-S10. This allows for more efficient heat dissipation and therefore allows for longer movie recording times
  • not only the X-S10 has a 30% smaller IBIS, but it is also 27% lighter IBIS unit compared to X-T4 and almost twice as light compared to X-H1 IBIS

You can see the slides with the new heat sink design, the IBIS data, and more down below.

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Media Slides

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New Luminar AI Video Shows More AI-Powered Tools to Rapidly add “WOW” to your Landscape Images

Luminar goes all in with AI, and maybe it’s not a bad idea in times where social media presence is also very important for many businesses.

In fact, if you are a content creator that relies also on sharing often on social media, speeding up the workflow is crucial, hence I can see all this smart automatization becoming very useful to optimize your time.

Now Skylum posted this new video showing how their new Landscape AI edits your images automatically and fast on the new Luminar AI (preorder here) with features that go well beyond the much talked Sky Replacement AI, such as:

  • Composition AI finds a perfect composition for your picture in one click
  • Enhance AI builds a brightness map of your photo, analyses and finds the uneven lightning and colours in your image, and then helps you balance those regions with a simple slider
  • Sky AI automatically detects and changes the sky, and also adjusts the lightning to match the sky. We have a ready to use set of skies, but you are always free to add your own.
  • Atmosphere AI is one of the most advanced tools that reconstructs your 2D image in 3D in order to add realistic atmospheric effects. You can fill your picture with realistic looking fog, haze or mist.

You can now preorder the new Luminar Ai software with pre-order discount.

Video Below

Gear Talk Detox Corner: Stunning Selection Images Taken of Fujifilm X Series Gear (Watch it if you LOVE Photography)

From time to time, we should be reminded that light, moment and inspiration matter more than megapixel, specs and AF speed.

I mean, I am the first to admit that I find it also enjoyable to talk about gear here on FujiRumors. It’s just fun, there is no way around it. :)

But the words we speak here, the chats we have, I don’t print them big, frame them, and put them on a wall. I don’t print and frame the specs sheet of the latest camera.

What I do print instead, are the images I am most happy with.

Images impregnated with precious memories, like the first travel I made with what would become my wife in France, or the first time we slept high up on a mountain hut, and we enjoyed the sunrise over the wonderful Dolomite peaks.

Or my first travel in South East Asia, and the all new (and crazy) photographic opportunities that opened up to me there, the encounters and the surprises, the landscape.

I sometimes just need the inspirational kick that stunning work of other fellow X shooters can give me… and if it can be an inspirational kick also for a small number of FujiRumors readers, too, then that’s fine for me, and reason enough to keep these articles coming.

With that said, give it a look down below… and after that, grab your gear and go out shooting… which is what I will do now.

My old dog, my wife, my X gear… a sunny hill nearby… autumn colors… and I might get back with a nice memory captured on my SD-card today, who knows.

So, I am off now… have a wonderful day and weekend.

Image Roundup

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