Avatar 2 First Official Photos Taken with Fujifilm X Series Gear

Behind the scenes of 20th Century Studios' AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.
Behind the scenes of 20th Century Studios’ AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.

20th Century Studios has published the first official photos of one of the most anticipated movies of 2022: Avatar 2.

Well, if you give a look at the EXIF data, you can see that the images have been taken by Mark Fellman (IG: markfellman) with Fujifilm X series gear (found via the German website n-tv.de)

In the images where the EXIF data is available, the gear used is:

Congratz to Mark for having his images spreading over the entire world to tease one of the most important movies of 2022.

Long times FR-readers know it: Hollywood loves Fujifilm ;).

P.S.: send this article to those moaning about Fujifilm not being Full Frame ;).

Behind the scenes of 20th Century Studios' AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.
Behind the scenes of 20th Century Studios’ AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved

BCN Ranking: Fujifilm Beats Sony and Becomes 2nd Best Selling Brand in Japan

Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.

The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.

So what pushed Fujifilm suddenly so high?

Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.

Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)

So what, who cares? It’s just Instax?

Well, not really.

As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.

And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.

So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.

This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.

Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.

*BCN collects data of about 40% of the Japanese electronics and online stores.

via bcn via digicame-info

 

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Fujinon GF35-70mmF4.5-5.6 and Fujifilm X-T3WW in Stock Now

The Fujinon GF35-70mmF4.5-5.6 as well as the Fujifilm X-T3 (WW) are now in stock pretty much everywhere.

The Fujinon GF35-70mmF4.5-5.6 has received great reviews so far and it is the most affordable lens in the G mount lineup along with this lens. It’s also the most compact and light G mount zoom lens with less then half the weight of my Fujinon GF32-64mmF4.

The Fujifilm X-T3 WW (WorldWide) is an X-T3 without charger. By removing the charger and simplifying the shipping progress into different countries, Fujifilm is able to save some money. Savings, that Fujifilm passes to us customers by making it a terrific deal to buy.

Tascam CA-XLR2d-F XLR for FUJIFILM Pre-Orders Start Now

You can now pre-order the Tascam CA-XLR2d-F XLR for Fujifilm cameras.

TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras back in August. A firmware update coming soon will make the Tascam CA-XLR2d-F compatible with Fujifilm X-T4, X-S10 and GFX100S.

Key Features
  • Adapts XLR Mics to Camera Input
  • FUJIFILM Mount for Digital Audio & Power
  • HDDA Preamp + Analog/Digital Converter
  • Provides 48V to Condenser Mics
  • 3.5mm Stereo Microphone Input
  • 3.5mm Output for Headphones/Camera
  • In-Camera Recording Ensures Picture Sync

Product Details

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