Fujifilm USA Drops Yet Another Ingenious Ad for Fujifilm X-T5

Do you remember when Fujifilm USA dropped a brilliant Fujifilm GFX100S ad that basically was a shout-out to FujiRumors and created one of the most hilarious photography promo video I have seen ever?

If not, check out their video here.

Well, the one they dropped for the Fujifilm X-T5 is not less hilarious. I won’t spoil anything, just watch it above!

And to be clear… the X-T line was forced into the flagship role, as we reported here. But it’s nice to see the X-T line going back to its roots.

Fujifilm X-T5 Officially Announced plus XF30mmF2.8 Macro and More News – LIVE BLOG

Fujifilm Launch Blog
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Official Fujifilm Info

Fujifilm X-T5 – First Looks & Samples

XF30mmF2.8 Macro – First Looks & Samples

  • BH Explora – Hands-On Review: New FUJIFILM X-T5 and XF 30mm Macro Lens
  • Prasanth at 500px – images shared here and here
  • fujifanboys – Everyday Macro, XF30mm F2.8

↓ Launch Videos ↓
Fuji Guys, DPRTV & More

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Fujifilm X Summit Starts NOW – Fujifilm X-T5, XF30mmF2.8 and More

Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!

  • last items coming in 2022
  • X-T series is like a violin
  • perfect like it was originally made and hasn’t changed much since then
  • nature of photography
  • the dials capture the basic of photography
  • dials are important if photography is your first priority
  • X-T4 had vary-angle screen with both photo and video in mind
  • but now there is the X-H line
  • now X-T can go back to be more photography centric
  • classic and modern coexist in X-T5 and enhance each other
  • improved grip
  • shutter dial shifted forward
  • better hold on entire hand and index finger moves better on the shutter button
  • even lock button on dials has been improved
  • better black camera body, better color
  • this camera will fuel your desire to shoot
  • large capacity battery
  • it was important to come up with a size that fits well in the hand and can be used intuitively with the dials
  • it is smaller than X-T4, dimensions are almost the same of the X-T1. But X-T5 has IBIS
  • 50g less weight than X-T4
  • more pixels increase resolution but also tonality and improve colors
  • X-T5 uses same battery of X-T4 but the X-T5 can shoot more images on 1 battery
  • new Autofocus system and AI learning
  • high precision autofocus, taking advantage of high pixel count
  • last X summit of 2022
  • introducing XF30mmF2.8 R LM WR Macro
  • minimum focus distance of 10cm from the sensor surface. From the front lens it is about 1.2cm minimum focus distance
  • very versatile
  • extreme closups often suffer from chormatic abberation. Fujifilm used 3 aspherical lenses to improved closeup performance
  • superior resolution
  • portable size
  • 1 asperhrical lens is equivalent to 2 to 3 spherical lenses
  • the closer you shoot the harder it becomes to control focus unit
  • precision is required
  • XF30mm uses linear motor, high speed and accurate
  • perfect match for this lens
  • this lens will re-define the standard of compact macro lenses
  • X-T5 is $1,699
  • XF30mm is $599
  • both shipping November 17

Screenshots from the Event

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Fujifilm X-T5 Pre-Orders Available at AmazonUS – UPDATE: also Fujinon XF30mmF2.8 Macro

The Fujifilm X-T5 is now available for pre-order at AmazonUS here.

You can also pre-order the Fujinon XF30mm f/2.8 Macro at AmazonUS here.

Make sure to check out your local Amazon too, as they might have it listed as well.

Fujifilm X Summit Nov. 2 at 9AM New York Time: What We Know Will Come (and What I Hope)

Are you guys ready?

FujiRumors certainly is, ready to deliver you an epic announcement day on November 2 at 9AM New York time.

So what will we surely get?

I mean… X-T5… it can hardly get more exciting that this!

And yet, as we have learned from the past Fujifilm X Summit, Fujifilm always has some surprises during X summits that not even FujiRumors saw coming.

So what could Fujifilm launch that FujiRumors never rumored? (and to be clear I have no rumors about)

Well, here is what I hope for (NOT RUMOR):

  • Fujifilm X App: there are rumors and even official Fujifilm slides leaked here on FR, but I have no information on it come along with X-T5. And yet, I certainly hope for it
  • new film simulation: usually with the introduction of new sensor and processors, Fujifilm also launched new film simulations. But this did not happen with the X-H2s and X-H2. So again, I have no rumors, but I hope Fujifilm will give us one on the X-T5
  • richer lens roadmaps: if you take a look at the latest X mount roadmap and GF mount roadmap, they are very poor on future lenses. I hope Fujifilm will release new roadmaps richer in lenses
  • Kaizen Firmware: given the huge effort put into completely re-writing their autofocus algorithm starting introducing a massively improved face/eye AF and subject/animal detection, it is no surprise that there hasn’t been much time and money left to update older cameras with the latest features. But now that it is done, I hope Fujifilm will reassure us that more Kaizen firmware will come in future and that they will make a statement about it during the X summit
  • Mock-ups: what Fujifilm likes to do is to show mock-ups of upcoming lenses. And despite FujiRumors already having made a size comparison of the XF8mmF3.5 with other Fujinon lenses and sort of hands on mock-ups of the upcoming Tilt Shift G mount lenses are already to be seen at BHphoto here, I hope they will show us the latest mock-up version
    – Fujinon GF 110mm f/5.6 Tilt-Shift Lens
    – Fujinon GF 30mm f/5.6 Tilt-Shift Lens

So, that’s my top 5 hopes. And what about you?