Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Firmware Updates for Fujifilm X-T4, X-T3, X-T2, X-T1, X-H1, X-Pro3, X-Pro2, X-Pro1, X-E3, X-T20 and X-T30 Released

Fujifilm has released several firmware updates.

Down below you’ll find all the details officially shared by Fujifilm.

The main course of the meal is improved support for the Fujinon XF50mmF1.0 R WR. for “enhanced AF speed and enabling Color Shading Correction to mitigate subtle color casts when images are made at the lens’ maximum F1.0 aperture“.

I wish Fujifilm would specify, which bugs are fixed. For example, as FujiRumors found out for first, the recent X-T4 “minor bug fix” was actually a major one, as it fixed the exposure stepping issue.

Anyway, down below all the details.

Press Release

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Barack Obama’s White House Photographer Pete Souza Shares the Gear he Uses, his Top 5 Lenses and Talks also Fujifilm X-Pro2

We already know that Pete Souza, Obama’s White House photographer, also uses a Fujifilm X-Pro2. We reported about it here.

Now Pete shared a video about the gear he uses on his instagram (video below), and at the end he also talks briefly about the Fujifilm X-Pro2.

  • cameras are just tools. They all work well. You just have to make a decision yourself on what kind of gear you want use
  • in the White House, he worked with the Canon 5D series
  • his lens trinity: 35mm,50mm and 135mm [in the Fuji world it would be the XF23mm, XF35mm and XF90mm]. Occasionally he uses also an 85mm [the XF56mm in the Fuji world]
  • he also has a flash for posed backlit portraits photos
  • in the white house, he used Canon, he felt was the quietest. Nikon was as good if not better, but Canon was more silent in quiet mode than Nikon, that’s why he got the Canon
  • in 2012/2013 Canon released the second version of the 24-70mm, which was so good and much sharper than the first version, that he started to use it more. This was his primary lens when he photographed outside. He also used the 70-200mm when he was outdoor.
  • now he still uses basically the same gear
  • he purchased the Fujifilm X-Pro2 with XF 23mm f/1.4 lens
  • the X-Pro2 is a great camera to use for example in very silent situations. The camera has no mirror, so it can shoot completely quiet. He was able to shoot in studio while artists were singing, because it is totally silent

Not only Fujifilm, but of course every mirrorless camera is just ideal for silent shooting.

  • read here: No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear!

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Info on what tools I used at the White House.

Ein Beitrag geteilt von Pete Souza (@petesouza) am

Fujifilm X-Pro3 Full Specs Leaked and Comparison with X-Pro2 and X-T3

Fujifilm X-Pro3 vs X-Pro2 vs X-T3

After the full leaked press release yesterday, now nokishita leaked the full X-Pro3 specs.

Given that we have basically the full specs, I now decided to extend our initial X-Pro3 vs X-Pro2 comparison, and include the X-T3 as well.

You find it all down below!

KEEP IN MIND that, as FujiRumors exclusively rumored here, the Fujiiflm X-T3 might get a huge firmware update that brings it on par with X-Pro3.

X-Pro3 – Full Specs and Comparisons

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Fuji Guy Billy & Jonas Rask FujiLove Podcast: About Global Shutter GFX Revolution, Dropping Full Frame, XF 16-80mm and More

The fifth episode of the Fujilove podcast with Fuji Guy Billy and Jonas Rask just went online. For your convenience, here are the previous 4 episodes:

  • episode 1 – XF33mm development challenges and X-H1 market misunderstanding
  • episode 2 – autofocus motors of lenses compared and no more Kaizen love for Fujifilm X-T20
  • episode 3 – digital image stabilization via firmware update and GFX100 talk
  • episode 4 – APS-C crop factor cheating and fast GF lenses potentially coming

It’s a 1 hour podcast, and in case you are in a hurry and don’t have time yet, I cover the whole podcast below. You can listed to it all at sticher and Fujilove.


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