Tony Northrup Color Sciene Comparison: Fujifilm vs Canon vs Sony vs Nikon – “Fujifilm Most Hated Brand. Sony Wins, Fuji Second”

Color Sciene

Tony Northrup launched a poll, where people voted which images they considered had the best colors.

He starts off analysing, if we just think a certain camera has the best colors because of brand loyalty.

So what he did is the following: sometimes he labeled pictures with numbers, and sometimes he put the fake brand names on the same images that don’t even match up to the pictures.

The results:

  1. Canon has the highest brand loyalty. Canon users picked an image 3.1 times more likely if marked with “Canon” than with a number, even though it was not a Canon image
  2. Sony 2.2x
  3. Nikon 1.5x
  4. Fujifilm 1.4x – the lowest brand loyalty. Tony says “maybe Fujifilm users are the most rational people

92% of people picked a different image when numbered or marked with brand name, showing that there was no consistency.

Interestingly, the most popular image when it was numbered (the Nr.1) suddenly became the least popular, when Tony wrote “Fujifilm” on it, even though it was exactly the same picture. It seems there is a lot of hate for Fujifilm by Sony, Canon and Nikon users out there.

Tony speculates that this is because Fujifilm users tend to be the meanest of all and can be very hostile, and kind of give “the whole brand a bad name“.

On the contrary, Fujifilm users downvoted only Sony, and not Canon and Nikon, which tells us about the brand rivalry.

Then back to the colors. He says “fake colors” are ok. People don’t upvote the most realistic colors, which is normal. In one example, the Nikon got the colors completely wrong, much to warm, and people voted it the best.

Color science is overblown, because if you see pictures individually, they are just fine. But photographers tend to compare.

White balance is more important than color science. When he adjusted white balance in post, results where much more balanced.

Tony says he adjusts colors in post anyway, so he never really cared much about “color science”.

The results for the best colors:

  1. Sony (1,336)
  2. Fujifilm (227)
  3. Nikon (-518)
  4. Canon (-605)

Read also

  • fujirumors.com – Sony A9 Vs. Fujifilm X-T2: Who Has Better Colors?
  • fujirumors.com – Fujifilm X-T2 vs Nikon D500 Shootout: Fujifilm X-T2 Wins Overall… and The Fuji Colors Rock Again (at Least For Me)
  • fujirumors.com – The Great JPEG Shootout by TheCameraStoreTV

NOTE – Film Simulations Anyone?

I hope I will not pass for hostile and mean if I point this out, but what about film simulations?

Fujifilm is renown and loved for its color science, not because they created the universal profile that is best for everything, but because they offer the film simulations, which are created to give the best results in different shooting situations or to create a certain mood. Velvia for landscapes, Astia for skin tones, Acros for black and white, Classic Chrome for a vintage touch and when the story should stand out more than the colors, Sepia for nothing ;) etc…

And while I get the point that you can change colors in post, if the camera itself offers you a great starting point, then you simply have less work to do in post, which can save you a lot of time. We should not underestimate the value of passing less time on the computer editing images ;).

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Fujifilm Claims to be Worldwide Nr. 2 in Mirrorless Market and Fujifilm GFX 50S Firmware Update Details in English

Fujifilm GFX

The Spanish site Fujistas was at the Fujifilm GFX 50R launch event. They wrote about it on their blog here (translation), and amongst the others, they shared the following tidbits:

  • Fujifilm claims to be worldwide Nr.2 mirrorless camera manufacturer
  • they demonstrated the crop capabilities of the Fujifilm GFX 100 Megapixel camera and they were extremely impressed

If Fujifilm’s statement is correct, then Fuji surpassed Panasonic and Olympus, and, considering also DSLRs, they are now 4th behind Sony, Nikon and Canon.

Also, a few days ago we shared some Chinese Fujifilm media slides that showed us the details of the upcoming firmware update for Fujifilm GFX 50S. However, we struggled a bit with the translation.

Now Fujistas shared the English version of the slide (see above). The firmware update for Fujifilm GFX50S will bring the following new functions:

  • 35mm Format Mode with GF lens and Fujinon HC lenses
  • Quick Eye-sensor response for Finder
  • Simultaneous delete for RAW and JPG
  • EVF/LCD White point color customization

Fujifilm GFX 50R BHphoto, Adorama, AmazonUS
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

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NIKON Shooter About FUJIFILM: “Fujifilm’s Passion is Evident or They Could Never have Produced Something Like the X100F”

Fujifilm X100F

Did you invest in DSLR’s or any other non-Fujifilm system?

Well, then let your fingers from the Fujifilm X100F, since the perfidious Fuji Guys conceived this camera as the “gateaway drug” into the X world.

In fact, I often hear of Nikon or Canon shooters, who just got and X100F as a secondary camera for everyday shooting. But once they felt the pleasure, inspiration and quality of shooting with Fujifilm, they started to buy an X-Pro2, or an X-T2, a few lenses, and ended up ditching their DSLR system completely.

Today we report about another hardcore Nikon shooter, who made the error to get an X100F as a secondary camera: very popular youtube photographer The SnapChick.

She says about the X100F:

  • She tried the Nikon DF, which never fully embrace its inner “analogueness”
  • X100F hits the sweet spot between old school feel and modern features
  • X100F solidly build and  super clean, classic design
  • it’s all about the basics
  • intuitive menu. Coming from other brands, she felt like she already knew how to use 90% of the functions without needing the menu or manual
  • Sony mirrorless felt like a computer for her, but Fujifilm is doing it right
  • she liked to use film simulations a lot
  • this was the first time in a long time, that she was excited to look at photos later on
  • she thought that the X100F would make an occasional guest appearance in her camera bag, but after a couple of months with “this gem” and the Fujifilm X100F was almost always in her bag, and often no other camera
  • high quality images that rival anything else out there
  • Fujifilm’s passion is evident, or they could never have produced something like this, where the features and the functions are so well geared to help you do that one thing really well: capturing great images with the least distraction while giving you full creative control

I doubt she will end up ditching their Nikon system, since most of her followers on youtube are Nikon shooters. But it’s nice that she captures in words so nicely what’s about to be a Fujifilm X shooter: enjoying the pictures just as much as the process to take them.

Check out the full video Enjoy Photography Again! Fuji X100F Review at The SnapChick Youtube

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Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

Steelsring Nikon F to Fujifilm X Smart Adapter Development Announced… back in May ;) ! And What it Could Mean for Nikon Z6 and Z7

Nikon F to Fuji X Smart Adapter

Here on FujiRumors, we value your time and we want it to be time well spent, which is why we don’t like to regurgitate old news, since we are full of fresh news and rumors every day :)

However, today I woke up and found a few emails in my inbox from readers, asking me if I ever heard about the Steelsring Nikon F to Fujifilm X smart adapter.

So I figured out that in this case, it might be useful to share a reminder, since you might have missed it…. repetita juvant, as they say.

We reported back in May, that the Nikon F to Fuji X (as well as Nikon F to Fuji GFX) smart adapter is in development. Then, last month here, we showed you a first video demo of the GFX to Nikon F smart adapter version.

You can check out more at steelsring here.

If this adapter works well, then this could help to keep up the migration from Nikon to Fujifilm, which Nikon is trying to stop with the Nikon Z6 and Nikon Z7 (about time, Nikon!).

Nikon users could continue to switch to Fujifilm and keep some of the Nikkor lenses they grow fond to. But I am pretty sure that once they enter and meet the Fujinon XF lens system quality, selling their Nikkor glass will become much easier than they would think ;).

Lots of other news, but also TONS of exciting rumors are coming… NOW! Make sure not to miss them hit the bell on the bottom right of your browser, to get instant browser notifications.

And I am warming up my fingers right now for a very exciting X-T3 live blogging. :)

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Fujifilm X-T3 vs Nikon Z6 vs Z7 vs Fujifilm GFX 50R vs 50S vs X-H1 vs X-T2 – The Complete SPECS & SIZE Comparison

Fujifilm Vs. Nikon Mirrorless

The Nikon Z6 and Nikon Z7 have been announced and are now available for pre-order.

So how do Nikon’s new mirrorless cameras compare to Fujifilm’s offering?

Well, I have created a comprehensive specs comparison, and included also the Fujifilm X-T3 and Fujifilm GFX 50R to the list.

While we know a lot about the Fujifilm X-T3 and I can already insert lots of specs in the list, we know not so much about the GFX 50R. However, it should have about the same specs of the GFX 50S, just in another form factor (rangefinder) and for a much cheaper price. So there won’t be big surprises with the GFX 50R.

Both Nikon’s are surely very good cameras. There are many specs to love, but also some, that might not really incentivize Nikon DSLR shooters to switch to Nikon mirrorless Z6 or Z7.

In fact, both cameras have:

  • only 1 XQD card slot (might be a dealbreaker for Pros)
  • battery life is around 310/330 shots (welcome to mirrorless, Nikon)
  • there is no eye-detection AF (let’s hope it comes via firmware update)

But as said, Nikon did lots of other things right. Check out the Nikon Z6 specs at BH and Nikon Z7 specs at BH.

Down below you can find the complete Nikon Z6/7 Vs. Fujifilm X-T3, X-T2, X-H1, GFX 50R and GFX50S comparison. If you prefer, download the PDF comparison file form our dropbox.

Also, Camerasize has now the Nikon Z6 and Nikon Z7 in their database. You can compare it to all the cameras you want at camerasize here. The Fujifilm GFX 50S vs Nikon Z comparisons can be found at photosku.

Don’t miss the X-T3 Live Blogging and follow us on Facebook, RSS-feed, Instagram and Twitter and to allow push notifications (click bell icon on the bottom right of your browser).

have a fantastic day :)

NOTE: I notice that all our Fujifilm X-T3 rumors keep up getting copied (even the wrong ones ;) ). This means that despite constant shitstorms on FR, they trust and love us. Hence, I send them back some love 😘. Just don’t forget to quote fujirumors.com ;)