Japanese Government Wants FUJIFILM to “Help” the Suffering NIKON Company – says Japanese Report

Notes

NOTE 1: This is not a FujiRumors rumor, nor have I any information about it. I just report what a huge Japanese blog shared that reports a serious Japanese Magazine.
NOTE 2: Just want to make sure you read Note 1 :)

Nikon’s Struggles

As you all know, Nikon recently reported “extraordinary losses“. Their camera division seems to be in serious trouble. From Nikon’s own report:

Despite the continuous boom in sales of FPD Lithography Systems […], consolidated operating income as a whole is expected to fall below the previous forecast, impacted by the sluggish and shrinking markets of digital cameras in the Imaging Products Business […]”

Recently Nikon announced they will cut 10% of its Japanese workforce (read here) and they completely dropped the entire (and already announced) DL line (read here). Moreoever, in some countries (like USA and Germany) Sony has surpassed Nikon in the full frame market (read here).

Fujifilm to “Help” Nikon?

The news?

Well, if I get the google translated version right, the Japanese blog hatenablog says here that Fujifilm is one of the companies that could possibly “help” Nikon. The blogger read this information at the reputable Sentaku magazine (check out the follow up article here) – NOTE: in the google translated version, “Sentaku” becomes “Selection”.

The report also says that the Japanese government is directly involved in finding a company that can help Nikon. But why should they? We can only speculate, but the Japanese government might be worried that Chinese, Korean, or Taiwanese companies will start investing into Nikon, but they much prefer a domestic company (possibly Fujifilm) to do that.

What does all this mean?

Now, if true, this does not necessarily mean that Fujifilm would entirely buy Nikon. I believe it’s more likely that Fujifilm would get a certain % of stake in the Nikon company, just like Sony did with the ailing Olympus company a few years ago.

Of course Fujifilm would not make such an investment without any kind of return. It’s up to you in the comments, to share ideas, what Fujifilm could gain from a cooperation with Nikon. For example… could some Nikon factories manufacture Fuji gear in future?

If any Japanese reader can make a better translation, feel free to share it with fujirumor@gmail.com or in the comments down below.

TRANSLATED BY A FR-READER

June edition of Sentaku suggests Fujifilm may help bail out Nikon

Sentaku concluded an article about Nikon in its April edition with speculation that the company could either be acquired or could turn into another Toshiba. It has followed up in its June edition by claiming that the Bank of Tokyo-Mitsubishi UFJ and METI could step in to broker an arrangement with Fujifilm rather than let Nikon be taken over by a Chinese, Korean, or Taiwanese firm.

It would be ironic if a film company ended up bailing out a digital camera firm, but Fujifilm has offered plenty of surprises over the ups and downs of the past twenty years. It has recently enjoyed a quiet revival of its Utsurun-desu disposable cameras (known as QuickSnap outside Japan). That was the last great product of Fujifilm’s silver halide days. The company has managed to remain a pioneer through the past three decades, as the camera market has evolved from silver halide film to disposables, then digital cameras and now smartphones.

Even if Fujifilm does end up buying Nikon, I doubt anything much will change: mirrorless and SLRs are different beasts, suggesting the two companies’ brands would continue to operate in parallel.

Realistically, the main aim of any integration of the two companies would presumably be to bring the two brands together into the same sales channels.

GOOGLE TRANSLATED

According to the ” Selection “ [NOTE: Google translated for SENTAKU – Magazine] June issue (selective publication), Nikon was written ” Selection ” April issue (Selective Publication) “Will it be acquired or” Toshiba “? It seems that Mitsubishi Tokyo UFJ and the Ministry of International Trade and Industry are intermediating and are trying to attract them to Fujifilm.

It is surprising again that the composition of “a film shop rescues a digital camera shop” is interesting, but also the vicissitudes of the past 20 years have been on the rise. Speaking of Fujifilm , recently ” Funkunen ” seems to be a secret boom, in fact it is a product in the late silver-halide camera era. The transition of ” silver salt camera → disposable camera → digital camera → smart camera” has passed through in 30 years.

If Fujifilm bought Nikon, I thought that Millerless Single Eye was originally different from the standard and that the camera division remained a separate brand, especially whether nothing would change, Bonjari.

However, in reality, even if business integration is done, the main focus will be at least not in line with camera shops.

Nikon to Fujifilm X-T2 Switchers Guide

Introduction

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Switching systems is a big step no matter how well you know photography. Reviews do a good job of explaining how good the camera is, but they aren’t very good at explaining the learning curve which may or may not be painful coming from one system to another.

For Nikon switchers, I’ve tried to cover the differences in article. It’s written primarily coming from a full frame Nikon (or the D750 in my case) so it may not be applicable to all Nikon’s. It’s a little long but hopefully I’ve covered it in enough detail to keep everyone happy.

What this article is not:

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Sorry Nikon – This is Where You Lost Me… (Now Fujifilm X-T2 Shooter)

ajsh0703-4000-x-6000

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I’m going to be honest and say I wasn’t an very unhappy Nikon user, but I’ve become progressively despondent. My D750 was great (despite having two shutter replacements), the lenses were great, and the system was great. But I wanted a second body and I wanted that body to be mirrorless. I would have been great to have a mirrorless body coming from the same system as my DSLR but after waiting and hoping for Photokina, that didn’t happen, so I had to question how important DSLR or full frame was for me. The more I compared, the more I really that there was no longer a loss of performance moving to mirrorless, at least not for what I was doing.

I always said that when mirrorless offered a viable alternative, I’d consider switching. Sadly for Nikon, mirrorless now offers a viable alternative, but Nikon isn’t close. To put it into perspective, the race started 5 minutes ago, and the problem isn’t that Nikon started late, they’re still in bed sleeping.

Their last announcement at Photokina was more than just a little disappointing, and I wasn’t the only one. I don’t think I saw many positive comments at all. For those who missed it, Nikon seemed to indicate they might consider, thinking about contemplating, potentially, maybe looking at mirrorless and they would continue to monitor it. I’m glad you’re monitoring it, but if I’m going to continue to invest in a system, I want to know they are doing more than just watching this space. I can watch this space and I don’t even manufacture camera’s.

ajsh1289-6000-x-4000

So where did Nikon go wrong? Well, for starters, if your customers are waiting for you to produce a mirrorless, and we know there are a lot of them out there waiting for this, and if you are actually developing a mirrorless, you may want to mention it. I know what you’re thinking…maybe they wanted to keep it quiet so the market doesn’t know what they’re doing for competitive reasons. No, 10 years ago if Nikon was doing it, it might have been a secret. Now the market actually thinks you an idiot if you’re not doing it. And if you’re doing it and not mentioning it, they think your marketing department are idiots.

In the last 12 months, I’ve seen 5 Nikon amateurs/enthusiasts switch to mirrorless. They probably would have stuck with Nikon if they knew there was a good mirrorless coming, and don’t give me this Nikon 1 crap. I’m talking a mirrorless with a APSC or FX sensor. Sure, we’re not professional sports photographers bu we’re not spending small sums of money either. We may not be buying 400 f/2.8‘s but we are buying D810‘s, D750‘s and pro glass like 24-70‘s, 70-200‘s and 14-24‘s. To put that into perspective, when these photographers go out and buy into another brand, they’re spending $5,000 – $10,000 to start with along with a another $5,000 – $10,000 over the next year or two. Maybe that’s not much to Nikon, but it should be, because when enough people start doing that, the numbers and up. This is the next generation of photographers that influence the youth who are buying and right now, we’re telling them not to buy into Nikon and Canon, because mirrorless is where the future is at, and Nikon and Canon aren’t the future.

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