Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

Let’s have a weekend chat… and try to give an answer to a question I often get.

The story is this:

Back in March Fujifilm Spain displayed this camera roadmap, where they show two more cameras coming in 2023.

So the question I get often these days is: is this really all we will get in 2023? Two cameras and no more?

I can understand your skepticism, especially considering that even during the Covid pandemic Fujifilm has launched an average of 3 to 4 cameras a year, as we calculated in this article.

And if Fujifilm really was to launch two cameras only, then FujiRumors readers already know which ones these will be:

So what’s my take on this?

First off: it is not clear if the roadmap displayed by Fujifilm Spain refers to X series cameras only (hence APS-C cameras) or if it includes also GFX cameras.

If it was for X series only, then it we would get 2 X series cameras (one of them being the X-S20) and at least one GFX camera (as we rumored here).

The Spanish website Fujistas, who shared the roadmap and was present at the event, actually reported on them as being “two X series cameras“. So that would mean two APS-C cameras. So there is one I never rumored before that would still come in 2023.

But even if Fujifilm Spain’s roadmap would include the GFX cameras, than I’d not be 100% sure that all we get are really only 2 cameras.

Why?

Because internal roadmaps get regular updates and are often changed depending on the need of the moment. Fujifilm might postpone a camera launch, but can also anticipate its announcement. This depends on lots of things such as their own state in terms of development of new models, but Fuji can also look at what competitors are doing and in case step on the gas and work on releasing new gear faster.

I mean, cameras can even get totally canceled from a roadmap and then find their way back into it, as it was the case with the Fujifilm X-E4 for example.

Same happens with lens roadmaps, which are public. Fujifilm can announce and even show mockups of roadmap lens (remember the XF33mmF1.0?) and then cancel or change it. Other lenses get delayed, other never appeared on any roadmap, but suddenly hit the market (lots of the MKII lenses for example).

That’s why I personally would take any camera or lens roadmap with a grain of salt.

If it really was the most up to date roadmap and it would include also GFX cameras, then FujiRumors basically already told you which cameras will come in 2023.

But if’s only for X series or not the most up to date roadmap, then this means I have still some work to do to find out which other cameras could come in 2023.

In any case, stay tuned on FujiRumors. As soon as I can tell you something reliable, I will post updates here on the blog and on my YouTube channel.

Fujifilm Facebook Groups

Fujifilm X Summit on May 24 at 9AM (GMT) – 5AM New York Time

A little update:

We already told you that Fujifilm officially confirmed our previous rumors and announced the Fujifilm X Summit for May 24 in Bangkok.

If you wonder at what time it will take place, then here it is: it will be at 9AM GMT which should be 5AM New York Time and 11AM Berlin Time.

FujiRumors has so far rumored two cameras and one lens.

Maybe some of this (or something else) will drop on May 24. In any case we can be sure there will be surprises (as it is with every X summit). So definitely stay tuned on FujiRumors for the live blog.

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Fujifilm Announcements: X Summit BKK on May 24, New Firmware for 12 XF/GF Lenses and FujiKina on May 27

Fujifilm has released a video where they finally announce what FujiRumors is telling you since a weeks: there is no Fujifilm X Summit in April, but it will take place on May 24 (as we told you) in Bangkok. Fujikina will take place on May 27 also in Bangkok.

This is what they say in the video.

  • they talk about the new firmware updates for X-H2 and X-H2s (Frame.io integration)
  • they announce new firmware for XF/GF lenses that reduces focusing noise with certain linear motor AF lenses, smoother aperture operation and improved focus tracking performance during zooming
  • GFX Grant Challenge program updates
  • Fujifilm X Summit in Bangkok announced for May 24
  • Fujikina Bangkok on May 27

FujiRumors has so far rumored two cameras and one lens.

Maybe some of this (or something else) will drop on May 24.

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LEAKED: This is the Sensor of the Fujifilm X-S20

Let’s talk Fujifilm X-S20.

And more precisely, let’s share the probably most important rumor I can share about it: the sensor it will have.

According to trusted sources, the Fujifilm X-S20 will feature the 26MP BSI X-Trans IV sensor, so exactly the same sensor we currently have on the Fujifilm X-T4, X-T3, X-S10 and many other Fujifilm cameras.

As an owner of the 40MP Fujifilm X-T5 sensor, my personal wish would be to see that sensor in as many future Fujifilm X series cameras as possible, but I am well aware that many of you consider the combo 26MP + X-Processor 5 to be the best option for the Fujifilm X-S20.

Why?

Well, I have written about it in depth here:

So, there are Pros and Cons in the choice Fujifilm made, which makes me definitely curious to see what the Fujifilm X-S20 will be able to deliver by using this combo.

NOTE: I don’t have rumors about the processor on the Fujifilm X-S20, but I assume it will use the X-Processor 5.

Fujifilm Facebook Groups

Fujifilm X-S20 coming with NP-W235 Battery (Rumor) but not in April (Speculation)

Quick update regarding the Fujifilm X-S20.

We know the Fujifilm X Summit in April has been canceled and the next X Summit will take place in May.

But this hasn’t changed what we told you already a long time ago: the next Fujifilm X series camera to come will be the Fujifilm X-S20. Sure, this means that in theory it is still possible we will get a new GFX camera before the X-S20 or along with it. But as for X series, the X-S20 is next.

So when will it come? Could Fujifilm announce the X-S20 in April, just don’t make an X Summit about it?

Well, yes they definitely could. Not all Fujifilm cameras get their X summit. But since the X-S20 is a very important camera for Fujifilm, I believe they’ll honor it with an X-Summit. It’s not a rumor, but a speculation. And I’d be very surprised if I was wrong.

The second rumor instead is a trusted rumor: the Fujifilm X-S20 will use the newer NP-W235 battery. I hope Fujifilm will be able to keep the camera body super small like on the current X-S10 body despite the new larger battery.

Fujifilm Facebook Groups