BREAKING: No More Fujifilm X Series Camera Coming in 2021

It’s not easy to believe, but it’s true: the Fujifilm X-E4 launched in January 2021 will be the one and only X series cameras that Fujifilm will launch in 2021. That’s according to our trusted sources.

As far as I can remember, it will be the first year ever, that Fujifilm launches one (1) Fujifilm X series camera only.

I can feel your disbelief, but trust me, it’s 100% accurate.

Personally I think that the combo between X-T4 and X-S10 is an excellent competitor in the market also for 2021, hence no hurry to come out with more cameras.

On the other hand, it’s great to see that Fujifilm is pushing on releasing new lenses so far in 2021 and it looks like also in 2022. That has often not been the case in the past few years, with Fujifilm gravitating towards pushing camera bodies instead of glass.

But which lenses will come?

Well, you can take a look at our rumored 2021/2022 Fujinon X Lens roadmap for a more comprehensive explanation. But since I know 99,999% of you prefer stuff ultra compact and short, here is the short list:

And let’s hope the list of lenses to come in 2021 will be even longer than the one we rumored.

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Nokishita has just spotted the registration of a new Fujifilm camera.

Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)

They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:

But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?

I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.

In the meantime, feel free to speculate, dream and wish in the comments :)

patent registration here – via nokishita

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Fujifilm X-S10: Attack on SONY (& Co), Why it is NOT an X-T40/X-H10 and VOTE NOW if You Like it or Not

The Vintage Departure

The debate initially fired up when I accurately described you the Fujifilm X-S10, and was then fueled up again when the X-S10 images leaked.

In short: that ain’t’ really that retro-feel we all fell in love with, right?

Indeed, if you are one of those, who grabbed a Fujifilm because of its vintage manual control layout, with dedicated ISO, shutter and exposure compensation dial, then the X-S10 ain’t for you.

But I really believe Fujifilm needed this camera, and it’s a brilliant move that they made it exactly like this.

Why the X-S10 was Urgently Needed

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