Nope, No Fujifilm X-T5 Announcement during X Summit on September 8

After Fujifilm disclosed the date of the next Fujifilm X summit and announced it September 8 at 2PM New York time, people started emailing me but also expressing their hopes on our social media channels, that we will get the Fujifilm X-T5 on September 8.

Sorry guys, but what we can tell you with 100% certainty that there won’t be any Fujifilm X-T5 announcement in September.

The main course of the meal on September 8th will be the Fujifilm X-H2. And of course there can be more, as Fujfiilm has already officially announced the following gear to come in 2022:

I am working on it and will let you know what will come (and what eventually not) on September 8th.

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Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • “All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

** CLICK HERE to Read the Rest of the Article **

CineD and Gerald Undone About Excellent Lab Test Results of Fujifilm X-H2S and Fujifilm’s Strategic Advantage over Sony and Canon

CineD and Gerald Undone recently published a video where they talk about how they make their lab tests.

It’s a one hour video I invite you to look in its entirety.

What I will highlight are 6 minutes towards the end of the video where they talk about the excellent test results of the Fujifilm X-H2S (starts minute 48:35).

They talk about how different and pleasing noise actually looks on the Fujifilm X-H2S (not the first to say this and actually that’s a peculiarity of X-Trans sensors, I mean the more film-like grain at high ISO and the less color noise).

So it seems that when Fujifilm advertises the X-H2S as having 14+ stops of video dynamic range, they are totally honest about it. In CineD tests, it beats even the full frame Sony A1.

But even more importantly, if you want to get rid of noise, for some “secret language” reason (as Gerald would call it), it seems that at least noise reduction applied in post is able to clean up noise with an ease he has never seen before.

Also, CineD mentions a strategic advantage Fujifilm has over Sony and Canon. Which one? You’ll find the answer in the short summary down below.

Summary

** CLICK HERE to Read the Rest of the Article **

Fujifilm Will Promote X-H2 as Having “Improved Low/High ISO” Performance

When I first shared the rumor about the Fujifilm X-H2 and Fujifilm X-T5 having a new lower base ISO, I said that this was one of my hopes for the future of the X series, as this could potentially mean better ISO performance.

Some people immediately called me out on that saying that ISO means nothing and it’s all just random numbers (which it is not, it’s just that there are different standards). Others said that what really matters is the FWC per unit area and not the ISO number.

And since things started to get really nerdy and complicated, a trusted source dropped me an email and came to my help.

The source told me that Fujifilm will actually promote the Fujifilm X-H2 as having “improved low/high ISO“.

The fact that Fujifilm will launch the Fujifilm X-H2 by saying it has “improved low/high ISO” pretty much ends all our talks. Unless Fujifilm’s marketing division has decided to lie to us (or unless our trusted source is wrong, which it is not), the new lower base ISO will also lead to overall better ISO performance.

So, thanks to our source, that’s my final word on this ISO debate.

Now all we can do is to wait for the day the Fujifilm X-H2 will be announced and see samples and comparisons, so we can see with our own eyes what “improved low/high ISO” means.

And keep in mind: according to our information, the Fujifilm X-T5 will share the same sensor of the Fujifilm X-H2. So whatever the X-H2 IQ and AF performance will be, it will apply also to the Fujifilm X-T5 (whenever that one will come).

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DPR Fujifilm X-H2S Lab Test Results: Despite Big Speed Increase, Comparable Image Quality with X-T3 and X-T4

DRPeview has added the Fujifilm X-H2S to their lab test comparison tool. Their findings:

  • Overall, this is a good result: we were impressed with the X-T3 and 4, so maintaining comparable image quality despite the big speed increase is a creditable result.
  • slight increase in read noise as a result of the fast readout being seen as a reduction in usable dynamic range.

You can read it all and play around with their comparison tool here.