Hasselblad Teases New Camera Launch on June 19: 100 Megapixel Hasselblad X2D Coming to Compete with Fujifilm GFX100?

The timing could not have been better!

Fujifilm has just announced the Fujifilm GFX100 and is about to ship it on June 27, and now Hasselblad has published a teaser of what looks like the successor of the Hasselblad X1D.

Hasselblad says the launch will take place on June 19.

There are no further details. All we can see is an image showing a shutter button that looks just like the one of the Hasselblad X1D.

This indicates that the Hasselblad X2D (or Hasselblad X1D Mark II) could be on its way, maybe with the same 100 megapixel sensor of the Fujifilm GFX100.

And it would be high time, since the Hasselblad X1D is discontinued since a while now.

This is a fantastic news especially for Fujifilm GFX lovers, since the more competition there is in the medium format segment, the more companies will fight for customers and offer more features for less price.

So, dear Hasselblad, we all look forward to June 19!

via Fujifilm GFX group via Hasselblad facebook via dedicated Hasselblad launch page

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX Deals

DPRTV Fujinon XF200mm f/2 Test: “Fast Fujinon Lenses Keep You from Having to Go Full Frame” – filmed on Fujifilm GFX 100

Fujinon XF200mm f/2

The Fujinon XF200mm f/2 is arguably the best lens Fujifilm has released in a while. It’s image quality without compromise.

DPRTV now published a short test of this lens (video below). The whole episode was filmed on the Fujifilm GFX 100.

  • big and bulky
  • OIS is very effective
  • similar price point to FF counterparts
  • awesome optical performance
  • it’s hard to say anything negative about optical performance
  • even with the 1.4x teleconverter, sharpness is incredibly well maintained
  • bokeh is beautiful
  • nice option for action and wildlife
  • very fast AF, best on Fujifilm X-T3
  • manual focus has a really long turn, unsuable for video manual focus
  • the autofocus in video is really smooth
  • Fujinon XF200mm F/2 and XF8-16mm f/2.8 are Fujifilm’s option from keeping you to having you go full frame

Here at FujiRumors, we perfectly know that lenses like the XF200mm f/2, XF8-16mm f/2.8 and also the upcoming Fujinon XF 33mm f/1.0 are niche lenses, but as we wrote here, we consider them of absolute importance to stop the full frame DOF whining :).

  • fujirumors.com – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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Capture One Pro 12.1 Improves Fujifilm X Trans and Tethering Support and Adds XF 23mm F1.4 Profile

Capture One Pro 12

Capture One Pro 12.1 has just been released, and the very good Fujifilm X Trans demosaicing has become even better, according to C1!

  • Improved X Trans Rendering
    Get better rendering of fine details and patterns for X-Trans sensors. Improve overall image quality for Fujifilm camera models without sacrificing performance
  • Improved Fujifilm tethering
    Zoom and pan during Live View when tethering with Fujifilm cameras

It also adds lens profile for

Capture One Pro 12 is currently 50% off.

Full Release Notes

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Fujifilm X100F vs Ricoh GR III vs Leica Q and More

FujiRumors has always declared: the Fujifilm X100F is the sexiest of all X series cameras. And you guys also voted it the best looking X series in camera in our past surveys.

And since we already told you that a successor is still pretty far away,  we keep up covering the Fujifilm X100F with love here on FujiRumors.

This time it battles against the Ricoh GR III and the Leica Q. But it’s not only about comparisons. Check out our mini X100F roundup below.

  • fujirumors – “Don’t Touch that Camera!” and About the Inspiration Behind the Fujifilm X Series Design – Best Looking X Camera Poll
  • ianmacdonaldphotography – The Fujifilm X100 series, Photography Redefined
  • dpreview – Fujifilm X100F versus Ricoh GR III: Which is better for you?
  • ivanjoshualoh – Jewel with X-T3 & X100F

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Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera